Obed Arinze-Modebe

Projects: Pioneered ISN International Business Expansion into 16 West and Central African Countries.

Manages ISN International business channel partner relationships and equipment install base across over 100 medical and research institutions in collaboration with our partners; to maximize the benefits of next-generation genomic sequencing tools, and medical diagnostic equipment to empower public and private health experts in West and Central Africa with the tools, training and coordination needed for data-driven decision-making for diagnosis, prevention and response to disease threats, and disease surveillance across Africa.

Ø Countries/ Territories managed: Ghana, The Gambia, Ivory Coast, Benin, Togo, Liberia, Sierra Leone, Burkina Faso, Gabon, Cameroon, DR Congo, Congo Brazzaville, Niger, Central Africa Republic.

Ø Equipment Manufacturing Partners: Illumina, Roche, Merck, Sigma Aldrich, Beckman Coulter, CareDx, Leica Biosystems, Becton Dickinson etc.

Ø International Projects and NGO Collaborators: Fleming Fund Regional Grant SEQAFRICA, Africa CDC Africa Pathogens Genomics Initiative (Africa PGI), African Society for Laboratory Medicine (ASLM), Child Health and Mortality Prevention Surveillance (CHAMPS), National Institutes of Health and Wellcome Trust H3 Africa, WHO, UNDP, Global Fund, World Bank.

Ø Major Regional Project sites in West and Central Africa: Noguchi Memorial Institute of Medical Research, West African Centre for Cell Biology of Infectious Pathogens (WACCBIP), West African Genetic Medicine Centre (WAGMC), MRC Unit The Gambia at London School of Hygiene & Tropical Medicine (LSHTM), Institute national research biomedical (INRB) DR Congo, Centre Pasteur du Cameroon, Institut Pasteur de Côte d'Ivoire (IPCI) , Liverpool School of Tropical Medicine project at Institut de Recherche en Sciences de la Santé (IRSS) Burkina Faso etc.

Achievements: Generated $ 3.6 Million US Dollars in total revenue with an 80% YOY Growth rate.

1. Enhanced Supply Chain Solutions:

a. Localized warehousing, including cold chain product storage and management.

b. Centralized Purchasing to include end to end supply chain management, customs clearance, and last mile delivery.

c. Initiated quarterly reagents and consumables forecasting and demand planning with end users to improve delivery timelines and product expiries.

2. Technical Support and Training:

a. Oversaw the expansion of 24-hour customer service, first line applications support/ trouble shooting and 72-hour engineering onsite repairs to ISN international customers.

b. Secured and maintained customer loyalty through effective after sales service/technical support, increasing repeat purchase rate by 50%

c. Spearheaded group-comprehensive maintenance contracts/extended warranty, increasing the number of subscribed customers by 20% and reducing the instrument downtime and total cost of operation.

3. Value-Added Services

a. Facilitated product registrations, secured custom permits, and completed RFID communications registrations on behalf of manufacturing partners and customers.

b. Provided laboratory advisory and support services, facilitating improved decision-making and operational excellence at customer sites.

c. Provided bioinformatics support with Illumina BSSH cloud computing system and local DRAGEN servers.

d. Improved customer and prospect engagement through sponsored conferences, workshops, and exhibitions on emerging technologies in Invitro diagnostics, genomics, and life sciences.

4. Performance Monitoring and Reporting:

a. Defined, streamlined, and assigned roles and responsibilities of direct and indirect reports.

b. Developed and deployed SMART reporting templates and Key Performance Indicators (KPIs) across the international team.

c. Continuously assessed Weekly, Monthly, Quarterly reporting against agreed KPIs.

5. Commercial and financial Support:

a. Improved purchase journey and project completion timelines by negotiating flexible payment options, such as bank guarantees, letters of credit, installment payments, Instrument placements deals and reagents rentals options, to reduce the impact of initial capital expenditure.

b. Coordinated strategic business initiatives, budget allocation, cost control, sales, and marketing plans.

Projects: Managing B2B relationships with NGO, Sub-distributor, Private sector, and Faith-based Institutions Achievements: Generated 2.4 billion Naira in Revenues FY2021.

· Managing business relationships with Implementing partner NGOs e.g., FHI 360, CHEMONICS and IHVN for the supply and distribution of reagents and consumables for National HIV programs and other Health projects within Nigeria sponsored by International NGOs PEPFAR and Global Fund with annual value of 3 billion Naira.

· Managing ISN sub-distributor network nationwide to ensure a steady supply of fully automated diagnostic/laboratory equipment, reagents & consumables and to provide after sales maintenance support for Hospitals, laboratories, and diagnostic/health centers in Nigeria with annual sales target of 300 million Naira.

· Managing business partnerships with private sector companies and faith-based institutions in setting up hospitals and laboratories/ diagnostic centers by creating access to finance, strategic planning, and project management.

· Coordination of ISN research and development activities in collaboration with academic/health institutions.

Projects: Managed business portfolio of accounts worth 450,000 Euros.
• Managed European coach transport services for tour operators, travel agencies and destination management companies within Europe, Asia and America.
• Developed B2B sales and marketing strategies for business development and implemented these strategies with positive results.
• Evaluated partner company’s business relationships, prioritized, and channeled resources to match financial expectations.
• Developed and managed control risk measures to mitigate loss and maintain cost control.
• Carried out market research on the European incoming tourists from Africa.

• Created comprehensive reports on account performance and presented them to senior management.
• Collaborated directly with marketing team to refocus client outreach, increasing qualified inbound account leads.
• Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
• Assisted in developing pricing models based on competitor analysis.
• Developed and maintained relationships with key accounts to ensure customer satisfaction.
• Collaborated with sales team to collectively drive growth and market share.

Achievements: Increased the company’s revenue by 250,000 Euros.

Projects: Networking with the U.S.A event, Country Commercial Guide update, American Business Franchise Market Research.
• Facilitated American companies’ exports into Nigeria, by matchmaking importers and other players in the value chain of the company’s business sector.
• Collaborated with the commercial specialists to coordinate, plan, organize, and implement trade events for the Department of
• Commerce, International Trade Administration.
• Researched market trends created content for press releases, newsletters, websites, outreach campaigns, and commercial officer speeches.

• Participated in trade shows and conferences to promote company services and products.
• Conducted record searches and coordinated with other units on procedural problems involving complex cases.
• Handled event management and logistics for assigned client accounts.
• Conducted research on new markets and identified potential business opportunities.
• Investigated sensitive complaints and advocacy cases to make resolution recommendations.
• Created data reports with channel performance and evolution for managerial reporting.
• Developed and prepared analytical reports on commercial and industrial sectors, policies and marketing concepts.

Achievements:
• Conducted Market Research on 10 American Business Franchises in Nigeria, which resulted in cost savings of $15,000 for the foreign commercial service.
• Created B2B networking opportunity, with “Networking with USA” (NUSA) trade event, for 850 Nigerian businesses and 9 American companies.

Projects: Account sales management, Mobile App activation, Biometric enrollment
• Participated in sales promotion and marketing campaign activities, which increased low-cost deposits and contributed to the branch target of one billion (Naira).
• Demonstrated excellent sales performance by exceeding set monthly targets and maintained 28 million naira each month in sales volume. This resulted in referrals for new businesses, which were mined with excellent networking skills and added to the customer base.
• Responsible for customers’ Bank Verification Number registration in compliance with the Central Bank of Nigeria policy, to mitigate risks of fraudulent transactions and protect customers’ bank accounts from unauthorized access.

• Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
• Collaborated with marketing team to create effective campaigns for product launches.
• Drove sales of company products and services by meeting with customers using strategic and organized approach.
• Translated senior management objectives and directives into actionable front-line sales strategies and effective policies.
• Prepared detailed reports summarizing sales performance against targets on a weekly basis.
• Developed successful long-term relationships with key customers through excellent service delivery.

Achievements: Created a customer base of 700 accounts, with a cumulative monthly spot balance of 50 million (Naira).