Norris Mawuli Nusenu

• Spearhead cross-functional teams to ensure alignment on strategic marketing initiatives and objectives ( PR, Event, Digital, Retail, ATL.

• Develop and execute integrated media campaigns by analyzing market trends and consumer insights to inform media planning and decision-making processes to enhance brand visibility and engagement.

• Manage Samsung media budgets, ensuring optimal allocation of resources in key markets (GH, CIV, CMR, Gabon, SL) to enhance campaign reach and effectiveness.

• Achieved a 45% discount on media rates by enhancing relationships with client and vendors to stimulate growth opportunities for both brands.

• Streamline reporting processes, enhancing efficiency in tracking campaign performance metrics and competitor activities.

• Collaborate with creative teams to produce engaging content tailored to target demographics .

• Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval files

• Lead digital team in brainstorming sessions, creating innovative campaign ideas that resonate with our target demographics.
•
• Optimize digital content strategies across various platforms, driving audience growth

• Mentor junior team members, fostering a collaborative and positive work environment that encourages professional development.

• Managed media investment strategies for high-profile clients like Universal Merchant Bank, KFC, MultiChoice and Colgate Palmolive across multiple regions.
• Took responsibility for media bookings while maintaining strong vendor partnerships.
• Shared detailed status reports with both clients and superiors to guarantee project alignment.
• Provided expert advice on best practices in media investment management.
• Suggested innovative advertising options that contributed to client business expansion.
• Regularly reported on the status of media buying campaigns to maintain client engagement.

• Facilitated media purchasing and planning for Airtel Ghana and Barclays Ghana.
• Verified compliance standards, correcting any missed advertising spots.
• Communicated media buying progress to clients consistently.

• Developed fan page on social media to promote company and partner businesses.
• Executed promotional strategies for Fashionista Shopping Festival 2013, increasing event visibility.

• Conducted Mathematics instruction while overseeing sporting activities.
• Evaluated student performance through comprehensive assessments.
• Designed engaging lesson plans to foster student participation and enhance learning outcomes.