Noel Kojo-Ganson
Accra
Summary
A transformative C-suite leader with over two decades of expertise in driving market dominance and consumer strategy in the FMCG and telecoms sectors. A proven track record of architecting growth agendas that deliver exceptional consumer satisfaction, revenue performance, a sustainable competitive advantage, and deliver on stakeholder value. I have an obsession and focus on continuous improvement (Operational Excellence, Impact Execution, and Design Thinking) leveraging market knowledge, competitor research, innovation, and team motivation. Always looking for opportunities to improve, and set standards to continuously build brand differentiation versus the competition, and win within the industry.
I will best describe myself as well-respected for leadership, integrity, and innovation through the intentional application of operational excellence standards.
Overview
16
16
years of professional experience
Work History
Chief Consumer / Commercial Officer
MTN Ghana
Accra
01.2021 - Current
- Performed by managing business commercial strategy development and execution delivering >$1.5B annually.
- Established robust business strategy and plans across the Commercial footprints and segments to ensure delivery of business annual ambitions - delivering >30% YoY growth.
- Improved performance forecast plans, leveraging on market demand and historical trends to deliver Business ambitions.
- Established best in-class competitor analysis on industry landscape to formulate effective business strategy to win in market - #1 in market over 10years by value and market share.
- Developed appropriate benchmark and framework to monitor and ensure superior pricing strategy that delivers business product portfolio ambitions.
- Provide financial and revenue support to business leading to delivery of strong EBIDTA & EBIDTA margins (>55% YoY)
- Leading commercial footprint by ensuring growth across key revenue streams - Data & MFS contributing 45% of Total Revenue
- Develop partnerships with key stakeholders aimed at accelerating company's growth - to deliver significant growth in Home and scaling MFS.
- Operating as commercial glue that drives collaboration and alignment of business decision making with Commercial and financial impacts to facilitate strategic business choices.
Chief Marketing Officer
MTN Ghana
Accra
09.2018 - 12.2020
- Responsible for developing and overseeing marketing strategy of the business which led to a strong market share of >70%.
- Leadership in product portfolio, new business development, pricing strategy and product development.
- Responsibility to ensure overall business core message resonates across all channels and key consumer segments - annual growth of >90% month on month activity level of customer base.
- Lead company's marketing capabilities across markets: brand marketing, marketing analytics, social media & channels and marketing operations - delivering #1 in most trusted brand
- Collaborate cross-functionally and with C-Suite to make high-level decisions regarding budgeting and business direction.
- Led and managed successful P&L of business product portfolio to ensure it deliver >50% EBIDTA margins versus business goals.
- Create and maintain successful brand and product portfolio image that attracts right consumer segment and thought leaders - delivering >85% customer activity and retention month on month.
- Develop and cultivate talent, engage and coach employees, and foster an organizational culture that aligns employee and team performance with strategic goals and objectives.
Acting Chief Marketing Officer
MTN Ghana
Accra
07.2015 - 08.2016
- Responsible for developing and overseeing marketing strategy of the business which led to a strong market share of >60%.
- Leadership in product portfolio sales leadership, new business development, pricing strategy and product development.
- Responsibility to ensure overall business core message resonates across all channels and key consumer segments thus increasing subscriber base by >7% YoY.
- Lead company's marketing capabilities across markets: brand marketing, public relations, social media and performance marketing, marketing analytics and marketing operations
- Collaborate cross-functionally and with C-Suite to ensure high-level decisions regarding budget and business direction.
- Managed a successful P&L - product portfolio delivered >50% EBIDTA margins versus business goals.
- Create and maintain a successful brand and product portfolio image that attracts right consumer segment and thought leaders - delivering >85% customer activity and retention month on month.
- Develop and cultivate talent, engage and coach employees, and foster organizational culture that aligns employee and team performance with strategic goals and objectives.
General Manager Consumer Business
MTN Ghana
Accra
05.2012 - 06.2015
- Responsible of leading a transformational mandate in full spectrum of consumer marketing space including product portfolio and key consumer segments - a double digit growth (>10% YoY).
- Led team in identifying and analyzing consumer and market insights, share findings with other commercial functions to drive product portfolio growth.
- Oversaw Marketing Implementation and provide guidelines, planning & strategies to Marketing team and markets in alignment with business goals.
- Strong strategic mindset and adequate grasp of Financials, Sales, and other inter-dependent cross functional teams and goals.
- Led strategic planning of short to long term marketing plans and led GTM execution across brand portfolio
- Work closely with Media and Research & Development team to define marketing and communications strategies across brands portfolio, new product launches and product press releases.
- Measure performance of all activities and campaigns against goals (e.g., ROI, KPI's) and adjust strategy to deliver targets.
- Recruited top-performing candidates to build staff retention and team performance.
- Delivered business strategy to drive revenue and operational efficiencies.
- Built and maintained loyal, long-term customer relationships through effective customer value management programme account management.
Brand Development Manager
SABMiller Africa
South Africa
08.2009 - 04.2012
- Was responsible for the development of the overall brand strategy for our Africa operation (was accountable for 12 of our Africa operations).
- Responsible for and led the growth of SABMiller's regional brands (Castle Lite and Castle Milk Stout) across our Africa operations – by volume, value, and share growth.
- Increased the profitable sales portfolio of the business brand portfolio, delivering over 10,000 HLs of volumes.
- Developed compelling and persuasive pitches to attract new customers to the business, and to encourage existing customers to purchase more products.
- Developed and ensured robust country brand portfolio management, which led to us winning awards for "Best Stout Brand" in Ghana and Cameroon.
- Led as the resource brand knowledge contact person for the African market.
- Managed ATL and BTL strategy from development to execution in our Africa operations.
- Identify new business opportunities while managing the existing portfolio to deliver business budgets and ROI profitably.
- Worked with our creative agency to create integrated marketing creatives that resonated with the consumer segment across our operations.
- Responsible for creating, deploying, and optimizing marketing initiatives for our brand consumers and segments.
- Protected consistent branding across content for multiple platforms and campaigns.
Education
High Potential Leadership Program - (HPLP)
Havard Business School
US06-2025
Professional Development - Digital Marketing Strategy
Columbia Business School
US08-2019
MBA - Strategic Marketing
Ghana Institute of Management & Public Admin
Ghana11-2009
Post Graduate Diploma - Chartered Marketer And A Fellow of CIM
Chartered Institute of Marketing (CIM)
UK06-2001
Skills
1 Strategic Leadership: Digital transformation P&L Management Market & Growth Strategy CX Transformation
2 Commercial Excellence: Data-Driven Decision Intelligence Monetization Strategy Strategic Partnerships Product Commercialization
3 Organizational Impact: Change Management High-Performance Team Building Talent Development Stakeholder Influence
4 Regional Expertise: Pan-African Market Expansion Emerging Markets Strategy Cross-Cultural Leadership
Additional Information
- Amenable to geographical mobility
Accomplishments
- Market dominance and growth: Drove a record service revenue growth of over 30% year over year, consistently over the past five years. Supporting this growth has resulted in surpassing 25 million subscribers, with over 90% activity levels in 30 days, further solidifying our market leadership. This further has elevated our leadership not only in voice, but also in significant leadership in data, mobile money, home, and digital service
- Digital and financial inclusion: Spearheaded the strategy that achieved double-digit growth (>45% YoY) in data revenue, smartphone adoption (>65% penetration), digital services, and mobile money (>50% of our subscriber base), a key pillar of the company’s success
- Pan-African influence: acted as the key strategic leader in brand development in 12 African markets (building new brands), a strategic advisor to MTN Guinea-Bissau, and have contributed to the MTN Group and markets team in defining the growth agenda of our business
- Industry Recognition and Thought Leadership: recognized as the CIMG Marketing Practitioner of the Year (2018), recognized at the WECA Regional Excellence Awards, Marketing World Awards, recognized MTN as Brand of the Year, and notably, the recognition of MTN Ghana into the Hall of Fame by CIMG
- Board and governance advisory: the chair of the Products and Services Committee, Pricing Committee, Brands Committee, and a member of our Capex Steering Committee, Tier 2 Sourcing Committee, where I have helped, immensely contributed to, and demonstrated valuable inputs to build our agile ambition and review our internal processes to deliver on our Group strategy
Languages
English
Proficient (C2)
C2
Timeline
Chief Consumer / Commercial Officer
MTN Ghana
01.2021 - Current
Chief Marketing Officer
MTN Ghana
09.2018 - 12.2020
Acting Chief Marketing Officer
MTN Ghana
07.2015 - 08.2016
General Manager Consumer Business
MTN Ghana
05.2012 - 06.2015
Brand Development Manager
SABMiller Africa
08.2009 - 04.2012
High Potential Leadership Program - (HPLP)
Havard Business School
Professional Development - Digital Marketing Strategy
Columbia Business School
MBA - Strategic Marketing
Ghana Institute of Management & Public Admin
Post Graduate Diploma - Chartered Marketer And A Fellow of CIM
Chartered Institute of Marketing (CIM)
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