NANCY MENSAH
Accra
Summary
Sales and marketing professional focused on sales growth, distributor support, and market analysis. Drives sell-out volume through trade activations, coaching, account tracking, and receivables control, while using market insights to improve customer relationships, stock movement, and measurable sales results.
Overview
12
12
years of professional experience
Work History
B2B Manager- Bulk
Arla Foods Ltd
04.2025 - Current
- Recruited and onboarded 10 new cash customers, increasing purchase volumes and expanding the customer portfolio.
- Reduced overdue trade receivables by 20% through improved account tracking, timely collection follow-ups, and enhanced customer payment discipline.
Traditional Trade Manager - Accra Open Market
Arla Foods Ltd
04.2024 - 01.2025
- Drove open market sell-out growth in Greater Accra, increasing sales revenue from 400,000 to 1million through strengthened trade relationships, targeted market activations, and improved stock control.
- Supported trade stock management through targeted activations and sell-out initiatives to improve stock rotation, limit product expiry, and maintain sales and distributor performance.
- Introduced standard trade sales templates and enhanced debt-monitoring processes, improving accountability and reducing trade debt across Greater Accra.
Field Sales Representative
Arla Foods Ltd
04.2020 - 03.2024
- Territory strategy to uplift sales volume to 4 tons.
- Coached underperforming distributor in 2023 through performance management and improved business practices, resulting in Best Growing Distributor award.
- Developed onboarding process for new distributor in Greater Accra, implementing record-keeping and trade collection practices that strengthened performance.
Brand Activation Executive - Ashanti & BA
Promasidor Ghana Ltd
04.2016 - 05.2019
- Facilitated brand activations, merchandising, and promotional efforts to enhance taste awareness, contributing to 15% sales growth.
- Strengthened brand presence across Ashanti and Brong-Ahafo regions through targeted merchandising support, increasing product visibility and market reach.
Sales & Marketing Assistant
Promasidor Ghana Ltd
10.2014 - 08.2015
- Led marketing team to launch Yumvita brand via float radio and market activation, increasing brand awareness in target markets.
Education
HND - Marketing
Accra Polytechnic
01-2014
BSc - Marketing
Ghana Baptist University College
01-2018
Skills
- Sales management strategies
- Market Intelligence Management
- Business Growth Management
Timeline
B2B Manager- Bulk
Arla Foods Ltd
04.2025 - Current
Traditional Trade Manager - Accra Open Market
Arla Foods Ltd
04.2024 - 01.2025
Field Sales Representative
Arla Foods Ltd
04.2020 - 03.2024
Brand Activation Executive - Ashanti & BA
Promasidor Ghana Ltd
04.2016 - 05.2019
Sales & Marketing Assistant
Promasidor Ghana Ltd
10.2014 - 08.2015
HND - Marketing
Accra Polytechnic
BSc - Marketing
Ghana Baptist University College