Hi, I’m
Nana Efua Ahmed
Accra
Summary
Detail-oriented team player with strong organizational and communication skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Consistently open to learning, sharing and discovering.
Overview
3
years of professional experience
Work History
THE WHITAKER GROUP
ANALYST & SOCIAL MEDIA MANAGER
06.2021 - 02.2023
Job overview
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Researched and adopted new technologies such as Trello which improved team's task management and optimized productivity in a fast-paced environment.
- Designed and implemented social media strategies for company and CEO to align with business goals, increasing visibility by a weekly average of 78%.
- Developed relationships with influencers for Group's portfolio media company to grow reach of company and create wider visibility.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Produced reports and briefing documents for all CEO's meetings and events in a timely manner.
- Identified clear connections between policies and business results to eliminate or reduce confusion and help employees achieve goals.
- Queried databases for information needed for report processing.
CATALONIA TRADE & INVESTMENT
MARKET RESEARCH ANALYST, CONSULTANT
03.2021 - 06.2021
Job overview
- Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
- Gathered data on competitors to analyze prices, sales and methods of marketing and distribution.
- Prepared reports of findings by illustrating data graphically and translating complex findings into written text.
DEGAS GHANA LIMITED
DATA RESEARCH ANALYST, CONSULTANT
09.2020 - 12.2020
Job overview
- Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
- Analyzed problematic areas to provide recommendations and solutions.
- Increased production by 45% by developing insurance strategy for rural farmers.
- Aligned closely with business owners and employees to gather information and gain operational insight.
ECOBANK GHANA
CUSTOMER SERVICE SPECIALIST
07.2018 - 08.2018
Job overview
- Marketing – Devised strategic marketing skills in promoting e-banking products to prospective and existing customers to expedite digital migration process
- Engaged with francophone and local dialect customers to help them enjoy the bank's customer experience; engaged with the client segment to expedite their use of updated transaction media.
- Offered internal and external customers first-rate customer service to maximize satisfaction and business success.
Education
McKinsey Forward Academy
McKinsey Forward Programme
University of Ghana
Bachelor of Arts from Economics and French
06.2019
Skills
- Concept Development
- Creative Writing
- Internal Communications
- Copywriting, Editing and Review
- Search Engine Optimization Expertise
- Research
- WordPress & MailChimp
- Project Management
- Brand Consistency
- Client Rapport-Building
- Cultural Awareness
- Complex Problem-Solving
Accomplishments
- During my term as analyst at The Whitaker Group I also served as the Transformation and Growth Co-lead for the Digital and Social Media Team of a Pan-African Media Company. In this capacity, I instilled a culture of collaboration, freedom of creative thinking and learning which boosted team spirit and increased their efficiency by 75% in two months. I led the team in developing a strategy and content calendars that were synergized with the Media Company's overall strategy and reflected the needs of the target consumer market. In leveraging this strategy and partnering with influencers, we increased engagement and improved visibility on our Instagram and Facebook pages by a monthly average rate of 68%.
Languages
English
Bilingual or Proficient (C2)
French
Intermediate (B1)
German
Elementary (A2)
Timeline
ANALYST & SOCIAL MEDIA MANAGER
THE WHITAKER GROUP
06.2021 - 02.2023
MARKET RESEARCH ANALYST, CONSULTANT
CATALONIA TRADE & INVESTMENT
03.2021 - 06.2021
DATA RESEARCH ANALYST, CONSULTANT
DEGAS GHANA LIMITED
09.2020 - 12.2020
CUSTOMER SERVICE SPECIALIST
ECOBANK GHANA
07.2018 - 08.2018
McKinsey Forward Academy
McKinsey Forward Programme
University of Ghana
Bachelor of Arts from Economics and French
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