Nana S. Kutin-Mensah
Ajiriganor
Summary
A highly skilled marketing communications specialist, an excellent writer and speaker who works very effectively with people of different backgrounds. Successful track record of brand communication, client service management and internal marketing.
Committed job seeker with a history of meeting company needs with consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
29
29
years of professional experience
Work History
Ghana Maritime Authority
01.2020 - 01.2025
- Reporting directly to the Director General, responsible for the general image health of the Authority.
- Maintained an open relationship between the media and the Authority by ensuring free flow of information between the Unit and the media, and also managed flow of information to social media assets of the Authority.
- Supervised the organisation of seminars and conferences and workshops.
- Developed programmes for the Authority to carry out its corporate social responsibilities.
Indegene Associates Consulting
01.2015 - 01.2020
- Delivered corporate trainings
- Supervised organisation of corporate events and conferences
Director, Client Service
Brands & Products Ltd.
01.2010 - 01.2013
- Responsible for managing a start-up partnership of experienced advertising and public relations practitioners.
- Tasked with the growth of this young but promising full-service media agency by increasing its client portfolio from zero to twelve clients
Director, Brands Communication and Client Service
TV3 Network Ltd.
01.2008 - 01.2009
- Worked closely with the Kuala Lumpur office and advised senior management on marketing components of the business’ intent to list on the GSE.
- Advised on selection and budgets of communication consultant and advertising agency for this task.
- Audited the brand health of the media house and advised on improving on the look and feel of the station.
- Selected to work on multiple projects ranging from coordinating the station’s participation in FIFA/AUB projects to working with the Advertising Association to reduce friction between the two organisations and develop mechanisms to increase volume of mutual billings.
- Worked on committee to preview and advise senior management on new content to the station.
General Manager, Client Service Group
TV3 Network Ltd.
01.2007 - 01.2008
- Increased responsibilities to Marketing Manager portfolio.
- Instrumental in instituting the Research desk of the station.
- Signed the station on to monthly research services provided by Research International and used the research results to improve on the station’s offerings to both viewers and clients.
- Worked with content teams to develop various angles to existing and new programmes to suit clients’ needs.
- Attended weekly management meetings and contributed towards tracking and improving the general corporate health of TV3.
- Sat on several Technical and Human Resource and Administration committees e.g. disciplinary, salary negotiation committees, etc
Marketing Manager
TV3 Network Ltd.
01.2005 - 01.2007
- Worked on the introduction, implementation and periodic review of automated airing and billing of clients advertising material using custom-made computer software.
- Responsible for a sales and support team of about 20, serving different types of clients, corporate and agency.
- Responsible for meeting the station’s annual revenue targets.
Marketing Manager
Happy FM
01.2002 - 01.2004
- Assisted in the introduction and visibility of the corporate brand.
- Played a liaison role between the press and clients, advising on range of products, and working to deliver on agreed time schedules.
Senior Promotions Executive
Multimedia Broadcasting Ltd.(Joy FM)
01.1997 - 01.2001
- Started the Promotions Desk at the station to offer alternative platforms for clients to advertise.
- Run several on-air and on-site locations for stations’ clients to get good results and thereby increasing the radio brand’s visibility.
Brands Executive
Guinness Ghana Ltd.
01.1996 - 01.1997
- Assisted Brands Manager to draw up annual brand communication plans.
- Worked with advertising agency to implement plans.
- Assisted sales force to run approved schemes to increase brand visibility and share of mind across national territories.
Education
Executive MBA - Marketing option
University of Ghana
01.2015
Bachelor of Arts - English, History
University of Ghana
01.1994
'O' and 'A' Level Arts -
Mfantsipim School
01.1989
Skills
- Corporate communications
- Event planning
- Brand management
- Social media strategy
- Market research
- Client relationship management
- Stakeholder engagement
- Training delivery
- Team leadership
Training
- National Association of Broadcasters (NAB) Conference, New Orleans, 01/01/97
- Dubai Lynx, 01/01/07
- International Advertising Association (IAA) Conference, Washington DC, 01/01/08
- IAA Conference, Moscow, 01/01/10
- Singapore Maritime Week, 01/01/23
- Korea Maritime Week, 01/01/24
Personal Information
Date of Birth: 09/12/70
Timeline
Ghana Maritime Authority
01.2020 - 01.2025
Indegene Associates Consulting
01.2015 - 01.2020
Director, Client Service
Brands & Products Ltd.
01.2010 - 01.2013
Director, Brands Communication and Client Service
TV3 Network Ltd.
01.2008 - 01.2009
General Manager, Client Service Group
TV3 Network Ltd.
01.2007 - 01.2008
Marketing Manager
TV3 Network Ltd.
01.2005 - 01.2007
Marketing Manager
Happy FM
01.2002 - 01.2004
Senior Promotions Executive
Multimedia Broadcasting Ltd.(Joy FM)
01.1997 - 01.2001
Brands Executive
Guinness Ghana Ltd.
01.1996 - 01.1997
Executive MBA - Marketing option
University of Ghana
Bachelor of Arts - English, History
University of Ghana
'O' and 'A' Level Arts -
Mfantsipim School
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