Nana Sarkwah Ntiamoah Kwadwo Jnr
Accra
Summary
Strategic Partnerships & Commercial Leader with 7+ years of experience building revenuegenerating creative, media, fintech, and cultural ecosystems across Africa. Proven ability to convert events, platforms, and creator communities into sustainable commercial pipelines through strategic alliances, financial inclusion initiatives, and infrastructure-led growth. Deep understanding of the African creative economy, with hands-on experience structuring partnerships between creators, brands, banks, and technology platforms-positioning creatives as bankable entrepreneurs.
Overview
11
11
years of professional experience
Work History
Country manager,Brands and Marketing
Kmk entertainment
Accra
08.2025 - Current
- Led regional strategy development to enhance market presence and drive growth.
- Managed cross-functional teams to align operations with corporate objectives.
- Oversaw budget allocation to ensure effective resource management across regions.
- Developed comprehensive marketing strategies to enhance brand visibility and engagement.
- Led cross-functional teams to execute integrated marketing campaigns across multiple channels.
- Managed digital marketing initiatives, including SEO, PPC, and social media advertising.
- Analyzed market trends and consumer insights to inform product positioning and messaging.
- Coordinated with creative teams to produce compelling content for various platforms.
- Oversaw budget allocation for marketing projects ensuring efficient resource utilization.
- Fostered relationships with external partners and vendors to enhance collaborative efforts.
- Conducted regular performance assessments to optimize campaign effectiveness and reach goals.
- Generated ideas to increase sales through creative promotions.
- Created content for promotional materials, including brochures, flyers, and websites.
- Developed social media marketing strategies to help brand company and increase sales.
- Maintained relationships with key customers through regular communication.
- Analyzed market trends to identify potential opportunities for growth.
- Worked with management team to oversee and monitor marketing strategy.
- Built relationships with influencers in the industry for increased visibility.
- Prepared and sent proposals to prospective clients.
- Prepared monthly sales reports to document sales volumes, potential sales, and areas of proposed client base expansion.
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Supervised a team of junior marketers in executing various projects.
- Organized trade shows and exhibitions to promote brand awareness.
- Developed and implemented marketing plans for new products.
- Developed and managed digital marketing campaigns.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Conducted research to determine ideal markets for products and services.
Business Development & Marketing Manager
3Media Networks
01.2021 - Current
- Led commercial partnerships for flagship cultural IPs including the 3Music Awards, increasing sponsorship and partnership revenue by 25% YoY.
- Positioned media and cultural platforms as monetizable ecosystems for creators, brands, and financial partners.
- Built long-term alliances with corporates, fintechs, and lifestyle brands through data-backed proposals and ROI reporting.
- Enabled creators with structured access to brands, performance opportunities, and income-generating visibility.
Marketing Team Lead
Citi FM/TV
01.2019 - 01.2021
- Oversaw commercial marketing operations across radio and television.
- Structured advertiser-led content partnerships blending creative IP with brand objectives.
- Expanded advertiser base from 27% to 89% through proactive deal sourcing and partner management.
Digital Marketing Manager
M-KOPA (Fintech)
01.2018 - 01.2019
- Delivered regional growth campaigns driving adoption of financial products for underserved users.
- Developed financial literacy content supporting the transition from informal to formal financial systems.
Project Manager - Events & Activations
Rhythms Africa
01.2015 - 01.2018
- Delivered large-scale brand activations nationwide for Guinness, Unilever, Betway, and Dano.
- Used events as market-entry, engagement, and data-generation tools.
Education
MA - Marketing Strategy
University of Ghana Business School
BSc - Marketing Management
Central University
MBA - Music Business Executive
Sony
Skills
- Strategic Partnerships & Alliance Development
- Commercial Strategy & Revenue Growth
- Creative Economy Infrastructure & Ecosystems
- Creator Monetization & Financial Inclusion
- Sponsorships, Deal Structuring & Negotiation
- Capacity Building & Entrepreneurial Training
- Platform Go-to-Market Strategy
- Stakeholder Management (Banks, Brands, Creators)
References
- Baba Sadiq Abdulai, Founder(3Media networks & Wildaland), 024 045 8895
- Frank Kwakye, CEO(Rhythmz Africa), +233 24 468 2805
Selected Highlights And Strategic Projects
- 3Music Awards - Cultural IP Monetization & Creator Economy Platform, Played a lead role in structuring the 3Music Awards as a national cultural IP, transforming it from an entertainment event into a multi-partner commercial ecosystem., Built and managed partnerships with banks, FMCGs, betting brands, telcos, and lifestyle brands-creating sponsorship tiers, creator integrations, and performance monetization opportunities., Enabled emerging and established artists to access paid performance slots, brand endorsements, and media amplification, strengthening their commercial viability., Demonstrated how culture, infrastructure, and partnerships can unlock sustainable income for creators.
- Akuna Wallet - Creator Focus Group & Payment Enablement Strategy, Led and participated in creator-focused discovery sessions to understand payment pain points, cross-border earnings challenges, and monetization gaps., Gathered insights on how creators receive income from performances, brand deals, digital content, and international collaborations., Contributed to positioning Akuna Wallet as a solution for global payments, faster settlements, and financial inclusion for creatives., Helped shape messaging around creators transitioning from informal cash-based earnings into structured, traceable, and bankable income streams.
- Country Lead - OZZO Mobile Pharmacy (HealthTech), Led market entry and operations for OZZO, a mobile pharmacy and digital health platform., Built partnerships with pharmacies, healthcare providers, and digital marketers to drive adoption., Leveraged technology to connect informal users to structured digital services, improving access, trust, and operational efficiency., Managed go-to-market strategy, partnerships, and localized messaging.
Core Expertise
- Strategic Partnerships & Alliance Development
- Commercial Strategy & Revenue Growth
- Creative Economy Infrastructure & Ecosystems
- Creator Monetization & Financial Inclusion
- Sponsorships, Deal Structuring & Negotiation
- Capacity Building & Entrepreneurial Training
- Platform Go-to-Market Strategy
- Stakeholder Management (Banks, Brands, Creators)
Languages
English
First Language
Spanish
Beginner
A1
Timeline
Country manager,Brands and Marketing
Kmk entertainment
08.2025 - Current
Business Development & Marketing Manager
3Media Networks
01.2021 - Current
Marketing Team Lead
Citi FM/TV
01.2019 - 01.2021
Digital Marketing Manager
M-KOPA (Fintech)
01.2018 - 01.2019
Project Manager - Events & Activations
Rhythms Africa
01.2015 - 01.2018
MA - Marketing Strategy
University of Ghana Business School
BSc - Marketing Management
Central University
MBA - Music Business Executive
Sony