NAANA YAA BOATEMAA ASIEDU
Accra
Summary
Goal-oriented manager with distinguished experience in Multiple Platforms and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent
Spent most working life mainly in media and advertising with majority work experience at the Multimedia Group Limited in Accra, Ghana and running own business.
As an entrepreneurial and creative Founder passionate about turning innovative ideas into tangible results, successfully founded and operated Greens Space Solutions for over 5years.
Experienced in formulating and executing strategic plans, creating new products and services, and developing business opportunities hence track record of running multiple successful business ventures and leading teams of professionals to maximize profits and deliver success.
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Overview
17
17
years of professional experience
1
1
Certification
Work History
Channel Manager and Project Developer
Multimedia Group Ltd, Joy Learning
08.2018 - Current
- Direct, coordinate and supervise all Joy Learning’s activities and personnel
- Develop and acquire all contents, concepts and programs of Joy Learning TV and its social media channels
- Defined project scopes, cost estimates and schedules.
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
- Play role of creative lead of Joy Learning
- Worked with team of 30 professionals focused on meeting and project needs.
- Work together with directors, production staff and on – air personnel (TV teachers and others) to develop ideas for new contents and concepts on Joy Learning
- Collect and analyze data/information about our viewers preferences and tendencies and uses data/information to guide channel’s programming decisions
- Develop and set contents schedule for Joy Learning and its social media channels and ensure that they are followed religiously
- Guide development of contents/concepts by making decisions and offer recommendations for all contents/concepts on Joy Learning
- Actively participate during production of contents/concepts and also perform directorial duties sometimes
- Actively participate with recruitment of TV Teachers, National Service Personnel and Practical Interns for Joy Learning.
- Developed and implemented project plans and budgets to ensure successful execution.
- Developed and presented project and funding proposals.
- Managed projects while defining scopes, establishing schedules and estimating expenses.
Founder
Greens Space Solutions
03.2012 - Current
- Studied markets in Beauty industry to determine optimal pricing of services and capitalize on emerging opportunities.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
- Defined company roles and responsibilities to establish and enhance processes.
- Identified business development challenges and customer concerns for proactive resolution.
- Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
- Created organization's mission and vision statements for use by employees.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Directed market expansions to propel business forward, meet changing customer needs.
- Established organizational mission statement through extensive collaboration and review.
- Created and monitored promotional approaches to increase sales and profit levels.
- Prepared annual budgets with controls to prevent overages.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Established, optimized and enforced business policies to maintain consistency across industry operations.
- Cultivated company-wide culture of innovation and collaboration.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Devised and presented business plans and forecasts to board of directors.
- Managed financial, operational and human resources to optimize business performance.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Represented organization at industry conferences and events.
- Formulated and executed strategic initiatives to improve product offerings.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Initiated strategy to drive company growth and increase market share and profitability.
- Monitored key business risks and established risk management procedures.
- Oversaw business-wide changes to modernize procedures and organization.
- Founded performance- and merit-based evaluation system to assess staff performance.
- Directed technological improvements, reducing waste and business bottlenecks.
- Oversaw divisional marketing, advertising and new product development.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
Senior Channel Executive
Multi TV
07.2011 - 08.2019
- Planning and syndication of channel programming
- Planned and executed events to enhance long-lasting relationships with consumers and channel partners.
- Created and successfully implemented marketing programs.
- Built channel marketing plans and programs with defined KPI and goals to meet pipeline and lead targets.
- Built relationships with customers and community to establish long-term business growth.
- Identified success measurements and documented performance metrics for channel marketing activities and campaigns.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Weekly update of program schedule: This involves organizing television programs in daily, weekly or season-long schedule to ensure that every second of airtime is covered
- Using Axel technology to schedule TV programs on air
- Creating concepts for regular live presenter mention (LPMs), for both television and radio promos, for articles and press ads etc
- Brand management (coordinating social network and other channel website update)
- Creating and supervising daily channel activities and events
- Interim Channel Manager, 6 months)
- Creating concepts for in-house programming
- Planning and monitoring channels on a yearly basis
- Creating weekly, monthly and yearly reports to update channels
- Selecting program to update channels for airplay
- Managing clients
- Prepared sales presentations for clients showing success and credibility of products.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Organized promotional events and interacted with community to increase sales volume.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Managed revenue models, process flows, operations support and customer engagement strategies.
Programmes Executive
Multi TV
07.2009 - 06.2011
- Identified communication channels to set roadmap to distribute information.
- Sorted, opened, and routed mail and deliveries to meet business requirements.
- Interviewed, recruited and trained new onboarding candidates.
- Collaborated with back-office team members to facilitate seamless business execution.
- Identified trends and assessed opportunities to improve processes and execution. Coordination of outdoor program/productions and other Multi TV events
- Creating and updating data on all production of company
- Weekly update of the programschedule: This involves organizing television programmes in daily, weekly or season-long schedule to ensure that every second of airtime is covered.
- Assisted with planning and coordinating day-to-day and special program activities.
- Prepared clearly written and formatted documents and reports.
- Created and updated records and files to maintain document compliance.
- Conducted research and analyzed data to inform program decisions.
- Identified communication channels to set roadmap to distribute information.
- Sorted, opened, and routed mail and deliveries to meet business requirements.
- Interviewed, recruited and trained new onboarding candidates.
- Collaborated with back-office team members to facilitate seamless business execution.
- Identified trends and assessed opportunities to improve processes and execution.
Studio Production Assistant
Multi TV
07.2009 - 06.2010
- Collaborated with production team to facilitate smooth operations, avoiding disruptions and delays
- Controlled remote broadcasts by operating equipment to manage feeds.
- Stayed alert, active, and ready to respond to any request at any time using variety of available resources.
- Created and updated records and files to maintain document compliance.
- Supported production needs by performing routine tasks using standard procedures and equipment.
- Supported current production needs by moving items between equipment, conveyors, and staging areas.
- Registered equipment and production materials on database to enable tracking history and maintain detailed records.
- Communicated with other crew members via walkie talkies to coordinated production activities.
- Developed suggestions for technical process improvements to optimize resources.
- Oversaw scheduling and use of facilities used by engineers and producers to complete technical assignments.
Concept Coordinator
Visuals and Graphics Ltd
07.2007 - 05.2009
- Coached employees through day-to-day work and complex problems.
- Conducted high level interviews to prepare for projects.
- Collected and analyzed business data from various departments to prepare reports and presentations for management.
- Defined project scopes, cost estimates and schedules.
- Developing concepts for television and radio commercials
- Participated in workshops and in-service meetings to enhance personal growth and professional development.
- Planning and executing all production
- Creating and updating data on all the production of the company
- Assisting the editor when there’s no field work.
Production Manager
Channel Of Hope, Presbyterian Church Of Ghana
01.2007 - 03.2008
- Reviewed work for quality and compliance with company standards and design specifications.
- Standardized production procedures, job roles, and quality assurance guidelines.
- Managed continuous improvement initiatives to drive gains in quality, flow, and output.
- Managed internal operational standards and productivity targets.
- Writing reports on all undertaken productions
- Providing accountability for all production activities and results
- Planning and executing weekly and daily production budgets
Front Desk Executive
07.2007 - 12.2007
- Prepared weekly employee work schedules to meet operational needs
- Used quick response and dynamic service skills to build relationships with patrons and improve customer retention rate
- Managed front desk maintenance of client records and lab data
- Responded to telephone, email and in-person inquiries regarding reservations, hotel information and guest concerns
Education
Executive Education Program - Entrepreneurship And Leadership
CEIBS AFRICA
ACCRA10.2023
Bachelor of Arts - Theatre Arts
University of Ghana
05.2007
Certificate French Language -
Institute Agency D'or
Accra2003
SSCE Certificate - French, Literature, History
Aburi Girls' Secondary School
Basic Education Certificate Examination -
Ridge Church School
Accra02.1999
Skills
- Stakeholder Communications
- Critical Thinking
- Multi-tasking
- Team Recruiting and Onboarding
- Pricing Strategies
- Market Research
- Pipeline Growth
- Leadership and People Development
- Revenue Generation
- Recruiting Clients
- Strategic Vision
- Entrepreneurial and Innovative
Accomplishments
- Producing Television programmes
- ACHIEVEMENTS
- Created the first Programmes schedule for 2 channels (4kids & Adom TV)
- Developed concepts and produced the ff programmes on Multi TV:
- Played a lead role for the setup of the first educational TV Channel (e-learning) in Ghana and the first Not for profit arm of The Multimedia Group
- Founder and C.E.O of Greenspace Solutions
- My School on 4kids” a programme designed to feature any event or activity by a school or a child related organization
- 1 love Ghana dairies” a special documentary created to celebrate patriotic days in Ghana from series of live and recorded shows into one story
- 4kids Essay competition” creating theme and topics for each season of the competition
- 4KIDS SANTA FIESTA: developed concept for a special Christmas event for less-privileged children
- Story Time” a programme that consist of recording images combined with voice read from story books
- Mu Yi Hira” – a live studio programme designed to premier movies for discussion and other advertisement in hausa language only
- 4kids Paradise” – a live programme created solely with child presenters in the various segment of the show
- Coordinated and directed Adom Praiz 2010 that is broadcast live from International Conference Centre (the Dome)
- Dec2006-Apr2007 Event Manager (Face of Wisconsin)-Wisconsin International University
- My proposal was chosen amongst the lot to be worked on
- Undertook this event as a final year project
- Elected as the Managing Director of the planning committee of the event
- Created a concept throughout the event to publicise the name of the school
- Developed concepts and proposals for TV commercials
- 60 secs commercial for Jozzy kids tooth paste and Estopax, Antacid Tablets (by Amponsah Effah Pharmaceutical)
- Proposal for organizing the maiden pageant in Wisconsin International University
Certification
- [Area of certification] Training - [Timeframe]
Timeline
Channel Manager and Project Developer
Multimedia Group Ltd, Joy Learning
08.2018 - Current
Founder
Greens Space Solutions
03.2012 - Current
Senior Channel Executive
Multi TV
07.2011 - 08.2019
Studio Production Assistant
Multi TV
07.2009 - 06.2010
Programmes Executive
Multi TV
07.2009 - 06.2011
Concept Coordinator
Visuals and Graphics Ltd
07.2007 - 05.2009
Front Desk Executive
07.2007 - 12.2007
Production Manager
Channel Of Hope, Presbyterian Church Of Ghana
01.2007 - 03.2008
Executive Education Program - Entrepreneurship And Leadership
CEIBS AFRICA
Bachelor of Arts - Theatre Arts
University of Ghana
Certificate French Language -
Institute Agency D'or
SSCE Certificate - French, Literature, History
Aburi Girls' Secondary School
Basic Education Certificate Examination -
Ridge Church School
- [Area of certification] Training - [Timeframe]
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