Goal oriented country manager with expert team leadership, planning, and organizational skills built during successful career. Smoothly equip employees to independently handle daily functions and meet customer needs. Diligent trainer and mentor with exceptional management abilities and results-driven approach.
Overview
24
24
years of professional experience
3
3
Languages
Work History
Country Manager
Learning Time Ghana Ltd
Accra
10.2014 - Current
Launched and built commercial division of Learning time brand in Ghana (2015), Nigeria (2016), Ivory Coast (2017) & Kenya (2019)
Developed strategic initiatives based upon company objectives aimed at accelerating growth
Led all aspects of business operations, including business setup, import and export regularities, sales, marketing, finance, and human resources, to drive revenue growth and achieve profitability targets
Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis
Implemented effective marketing strategies and promotional campaigns to increase brand awareness and drive product demand
Managed budgets, financial planning, and forecasting to optimize profitability for the country's operations.
Negotiated with service providers and vendors to improve margins, savings annually.
Overseeing hiring, training and professional growth of employees
Built a high-performing sales team through targeted recruitment, training, and performance management initiatives.
Implemented strong training program enabling employees to improve and build upon both professional and personal growth
Monitored sales performance metrics and KPIs, providing regular reports and analysis to senior management
Developed and maintained a sales pipeline to track opportunities and forecast revenue projections
Stayed current on industry trends and best practices in sales management, continuously seeking opportunities for improvement and innovation
Recruited, trained and managed over 190 sales professionals annually
Reached out to potential customers via telephone, email and in-person inquiries
Exceeded sales goals through effective time management and resource allocations
Provided local market insight and identified trends
Designed and executed experiential events that connected consumers directly with the brand, generating increased loyalty and sales
Drove customer engagement through creation of compelling promotional materials and branded content.
Collaborated with cross-functional teams to develop cohesive marketing plans that aligned with overall business objectives.
Increased brand awareness by developing and implementing effective social media strategies.
Devised creative promotional campaigns aligning with overall marketing objectives boosting sales during peak seasons.
Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
Developed targeted advertising campaigns, driving website traffic and generating leads.
Coordinated with influencers for partnerships, leveraging their reach to expand brand visibility.
Increased profit margins by effectively controlling budget and overhead and optimizing product turns
Increased YOY sales by 60%
Delivered services to customer locations within specific timeframes
Developed and implemented customer service policies, procedures, and standards to improve efficiency, consistency, and quality of service delivery
Implemented customer feedback mechanisms and conducted regular surveys to assess customer satisfaction levels and identify areas for improvement
Conducted regular training sessions and workshops to develop the skills and capabilities of the customer service team, ensuring alignment with best practices and industry standards.
Country Sales Manager
Motivate Marketing and Trading LLC
05.2009 - 10.2014
Prepared and implemented strategic growth plans for territory based on company goals and expectations
Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits
Developed and executed sales strategies for consistent revenue growth in the territories.
Consistently exceed sales goals, achieving 60% increase in sales YoY
Developed and executed sales presentations as well as both internal and external product training workshops
Managed accounts to retain existing relationships and grow share of business
Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems
Monitored sales performance metrics and KPI's, providing regular reports and analysis to senior management
Developed and maintained a sales pipeline to track opportunities and forecast revenue projections
Delivered services to customer locations within specific time-frames
Developed and implemented customer service policies, procedures, and standards to improve efficiency, consistency, and quality of service delivery
Implemented customer feedback mechanisms and conducted regular surveys to assess customer satisfaction levels and identify areas for improvement
Conducted regular training sessions and workshops to develop the skills and capabilities of the customer service team, ensuring alignment with best practices and industry standards.
District Manager
Ace International Books Distribution LLC
04.2005 - 04.2009
Developed sales strategy based on research of consumer buying trends and market conditions
Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings
Attracted new clientele and developed customer relationships by visiting schools and educational centres
Consistently exceed sales goals, achieving 60% increase in sales YoY
Introduced cost-saving initiatives to reduce losses and increase profit margin
Grew businesses by adopting market expansion strategy to serve different customer needs.
Sales Consultant
Ace International Books Distribution LLC
09.2001 - 04.2005
Generated daily reports on sales activities for management review
Conducted market research to identify new business opportunities
Established long-term relationships with key contacts at client companies
Developed and maintained relationships with clients to increase sales revenue
Performed cold calls to prospective customers to introduce company offerings
Demonstrated products in effort to show potential buyers benefits and advantages and encourage purchases
Landed new customer accounts through consistent combination of perseverance, dedicated cold calling and exceptional service
Generated sales across complete sales cycle process from prospecting through contract negotiations and closings.
Freelance Market Researcher
Freelance
10.2000 - 08.2001
Utilized advanced statistical techniques for data analysis, yielding deeper insights into consumer preferences and behaviors.
Streamlined data collection processes, resulting in more efficient and accurate market research reports.
Increased client satisfaction by conducting comprehensive market research and delivering actionable insights.
Presented research findings to stakeholders, driving informed decision-making throughout the organization.
Conducted focus groups with target customers, uncovering valuable feedback for product improvement initiatives.
Sales Representative
Fast Advertising
01.2000 - 08.2000
Generated new sales leads through cold calling and networking activities
Researched target audiences to develop effective marketing strategies
Created media plans, negotiated rates and purchased media space
Negotiated contracts with vendors including printers, photographers.
1st runner up in sales contest of Colombo trip from 06/2004 - 09/2004
Qualified for annual conventions of Motivate group from 2002-2014
Qualified for convention trip from 2004 - 2014 to Colombo, Thailand, Hong Kong, Singapore, Macau, Turkey, Malaysia, Egypt, Lebanon, Nepal, Baku, Cambodia
Top office in sales growth from 2009-2022
Highest sales office in productive 2009-2022
Won Champion Sales Manager award for Oman in 2014
Won Champion Sales Manager award for 2015-2023 Ghana
Highest performing Sales office award for 2016 - 2022
Highest performing Regional Manager 2017-2022
Won other numerous contests set by Motivate Group and Learning Time
Registered General Nurse at Ghana Health Service (permanent)and Private Hospital Facility (part Time)Registered General Nurse at Ghana Health Service (permanent)and Private Hospital Facility (part Time)