Microsoft Office Pack
Michel Palm
Business Manager
Abidjan
Summary
Accomplished Consultant drives organizational improvements through leveraging expertise in research and system enhancement. Well-versed in collaborating with employees and leaders to resolve control and procedural problems negatively affecting business operations. Dedicated to cost, process and resource optimization.
Portfolio of about 100 importers-distributors customers across West and Central Africa who have an annual turnover potential of several million euros (from 3 to 100 million) each on food product such as milk, coffee, tea, drinks (carbonated, wines and spirits), culinary seasoning, rice, tomato pastes, mayonnaise.
In-depth knowledge of the market dynamics of West and Central Africa.
Major career achievements + €1,000 million turnover generated (Drink, Tea, Food, Culinary) Central and West Africa +37% sales volume or + $100,000 in sales generated for a new plant in first year.
Overview
24
24
years of professional experience
5
5
Certificates
2
2
Languages
5
5
years of post-secondary education
Work History
Commercial Consultant
SFINX International, Consulting
2023.01 - Current
- Project Manager for ongoing new RTM implementation at Coca-Cola Ghana
Commercial and Marketing Director
Coca-Cola Gracedom Bottling Company
2022.01 - 2023.01
- Business Development| Development RTM and Distribution Strategy
- Achievement: Commercial department setting up and new distributors recruitment.
Commercial Consultant
SFINX International
2021.01 - 2022.01
- Business transformation project and design of a RTM for 5 new Coca-Cola bottlers in West Africa (Côte d’Ivoire, Cameroun, Gabon, Senegal & Burkina)
- Achievement: Development of efficient distribution channels for 5 new Coca-Cola bottlers according to the specificities of each country
Country Manager
Togo- GBFOODS West
2020.01 - 2021.01
- Business Strategy| Order and Distributor Management| Rebuilding Customer Trust
- Achievement: Generation of a turnover of 9 million Euros on Benin and 5 million Euros on Togo with no customers debts; Cleaning of the customer portfolio
Sales Director West Africa
JAY TEA
2016.01 - 2020.01
- Jay Tea
- Customer Management| Development of tea brands in 6 countries
- Achievement: +90% of sales volume or + 850 million € of turnover generated in 4 years.
Spirits Market Manager
West Africa, DIAGEO
2014.01 - 2016.01
- Business Strategy| Management of Spirits Distributors and Agents| Marketing budget management
- Achievement: + 7% turnover over 2 years | + £1.5 million turnover over 2 years
Commercial Consultant
SOFAVINC Cameroon
2013.01 - 2014.01
- Commercial department diagnosis | Performance improvement plan proposal
- Achievement: + 5% of annual turnover following the implementation of my recommendations or about 1 billion CFA francs.
Commercial Director
OBOUF Burkina-Faso Group
2012.01 - 2013.01
- Business Development| Redefining the distribution channel | Inventory management
- Achievement: +15% on average on the monthly volume target over 6 months; Reorganization of sales department; New product launch
Business Manager Nestle Professional
Nestlé Cluster Savanna
2008.01 - 2011.01
- Distributor Management | Managing Format Availability| Head of P&L
- Achievement: + 10% turnover on average over 3 years; Definition of adapted RTM for Business
Foodservice Executive -Nestlé Niger
2005.01 - 2008.01
- Implementation of the Food Service activity for new Nestle operating company
- Achievement: + 8% volume over 2 years
Trade Marketing Executive
Nestlé Burkina
2003.01 - 2005.01
- Execution of channel business plans | Identification of business opportunities
- Achievement: Successful launch of Nescafé 2g Stick and Maggi Poulet seasonings in trade
Medical Delegate
Nestle Côte d'Ivoire
2000.01 - 2003.01
- Achievement: + 5% turnover | + 9% volumes over 3 years; Specialties introduction
Education
Bachelor’s - Business Management
University Ouaga 3S
Ouagadougou, Burkina Faso 2021.03 - 2012.12
Degree - Marketing & Sales
HETEC
Ouagadougou, Burkina Faso 2004.11 - 2005.09
Master’s - Sciences, Biology
INSE-University Ouagadougou
Ouagadougou, Burkina Faso 1992.11 - 1994.09
Bachelor’s - Biology
IDR-University Ouagadougou
Ouagadougou, Burkina Faso 1990.09 - 1992.09
Master - Marketing sp Business Management
EDE
Ouagadougou, Burkina Faso 2021.03 - 2021.12
Skills
P&L Management
Customers Management
Team Management
Result Focus
Negotiation Skills
Teamwork and Collaboration
Organization and Time Management
Analytical and Critical Thinking
Accomplishments
Creation of Hot Beverages Salesmen Association (Coffee and tea) under Nescafé umbrella in Niger which help to lunch new product.
Lead organization of 1st music competition named “Nescafé African Revelation” in Burkina in 2003 which increase Brand awareness.
Timeline
Commercial Consultant
SFINX International, Consulting
2023.01 - Current
Commercial and Marketing Director
Coca-Cola Gracedom Bottling Company
2022.01 - 2023.01
Bachelor’s - Business Management
University Ouaga 3S
2021.03 - 2012.12
Master - Marketing sp Business Management
EDE
2021.03 - 2021.12
Commercial Consultant
SFINX International
2021.01 - 2022.01
Country Manager
Togo- GBFOODS West
2020.01 - 2021.01
Sales Director West Africa
JAY TEA
2016.01 - 2020.01
Spirits Market Manager
West Africa, DIAGEO
2014.01 - 2016.01
Commercial Consultant
SOFAVINC Cameroon
2013.01 - 2014.01
Commercial Director
OBOUF Burkina-Faso Group
2012.01 - 2013.01
Business Manager Nestle Professional
Nestlé Cluster Savanna
2008.01 - 2011.01
Foodservice Executive -Nestlé Niger
2005.01 - 2008.01
Degree - Marketing & Sales
HETEC
2004.11 - 2005.09
Trade Marketing Executive
Nestlé Burkina
2003.01 - 2005.01
Medical Delegate
Nestle Côte d'Ivoire
2000.01 - 2003.01
Master’s - Sciences, Biology
INSE-University Ouagadougou
1992.11 - 1994.09
Bachelor’s - Biology
IDR-University Ouagadougou
1990.09 - 1992.09
Certification
The Next CEO Program from H&C Group (started in November 2022)