Microsoft Office Pack
Michel Palm
Business Manager
Abidjan
Summary
Accomplished Consultant drives organizational improvements through leveraging expertise in research and system enhancement. Well-versed in collaborating with employees and leaders to resolve control and procedural problems negatively affecting business operations. Dedicated to cost, process and resource optimization.
Portfolio of about 100 importers-distributors customers across West and Central Africa who have an annual turnover potential of several million euros (from 3 to 100 million) each on food product such as milk, coffee, tea, drinks (carbonated, wines and spirits), culinary seasoning, rice, tomato pastes, mayonnaise.
In-depth knowledge of the market dynamics of West and Central Africa.
Major career achievements + €1,000 million turnover generated (Drink, Tea, Food, Culinary) Central and West Africa +37% sales volume or + $100,000 in sales generated for a new plant in first year.
Overview
24
24
years of professional experience
5
5
Certificates
2
2
Languages
5
5
years of post-secondary education
Work History
Commercial Consultant
SFINX International, Consulting
01.2023 - Current
- Project Manager for ongoing new RTM implementation at Coca-Cola Ghana
Commercial and Marketing Director
Coca-Cola Gracedom Bottling Company
01.2022 - 01.2023
- Business Development| Development RTM and Distribution Strategy
- Achievement: Commercial department setting up and new distributors recruitment.
Commercial Consultant
SFINX International
01.2021 - 01.2022
- Business transformation project and design of a RTM for 5 new Coca-Cola bottlers in West Africa (Côte d’Ivoire, Cameroun, Gabon, Senegal & Burkina)
- Achievement: Development of efficient distribution channels for 5 new Coca-Cola bottlers according to the specificities of each country
Country Manager
Togo- GBFOODS West
01.2020 - 01.2021
- Business Strategy| Order and Distributor Management| Rebuilding Customer Trust
- Achievement: Generation of a turnover of 9 million Euros on Benin and 5 million Euros on Togo with no customers debts; Cleaning of the customer portfolio
Sales Director West Africa
JAY TEA
01.2016 - 01.2020
- Jay Tea
- Customer Management| Development of tea brands in 6 countries
- Achievement: +90% of sales volume or + 850 million € of turnover generated in 4 years.
Spirits Market Manager
West Africa, DIAGEO
01.2014 - 01.2016
- Business Strategy| Management of Spirits Distributors and Agents| Marketing budget management
- Achievement: + 7% turnover over 2 years | + £1.5 million turnover over 2 years
Commercial Consultant
SOFAVINC Cameroon
01.2013 - 01.2014
- Commercial department diagnosis | Performance improvement plan proposal
- Achievement: + 5% of annual turnover following the implementation of my recommendations or about 1 billion CFA francs.
Commercial Director
OBOUF Burkina-Faso Group
01.2012 - 01.2013
- Business Development| Redefining the distribution channel | Inventory management
- Achievement: +15% on average on the monthly volume target over 6 months; Reorganization of sales department; New product launch
Business Manager Nestle Professional
Nestlé Cluster Savanna
01.2008 - 01.2011
- Distributor Management | Managing Format Availability| Head of P&L
- Achievement: + 10% turnover on average over 3 years; Definition of adapted RTM for Business
Foodservice Executive -Nestlé Niger
01.2005 - 01.2008
- Implementation of the Food Service activity for new Nestle operating company
- Achievement: + 8% volume over 2 years
Trade Marketing Executive
Nestlé Burkina
01.2003 - 01.2005
- Execution of channel business plans | Identification of business opportunities
- Achievement: Successful launch of Nescafé 2g Stick and Maggi Poulet seasonings in trade
Medical Delegate
Nestle Côte d'Ivoire
01.2000 - 01.2003
- Achievement: + 5% turnover | + 9% volumes over 3 years; Specialties introduction
Education
Bachelor’s - Business Management
University Ouaga 3S
Ouagadougou, Burkina Faso 03.2021 - 12.2012
Degree - Marketing & Sales
HETEC
Ouagadougou, Burkina Faso 11.2004 - 09.2005
Master’s - Sciences, Biology
INSE-University Ouagadougou
Ouagadougou, Burkina Faso 11.1992 - 09.1994
Bachelor’s - Biology
IDR-University Ouagadougou
Ouagadougou, Burkina Faso 09.1990 - 09.1992
Master - Marketing sp Business Management
EDE
Ouagadougou, Burkina Faso 03.2021 - 12.2021
Skills
P&L Management
undefinedAccomplishments
Creation of Hot Beverages Salesmen Association (Coffee and tea) under Nescafé umbrella in Niger which help to lunch new product.
Lead organization of 1st music competition named “Nescafé African Revelation” in Burkina in 2003 which increase Brand awareness.
Timeline
Commercial Consultant
SFINX International, Consulting
01.2023 - Current
Commercial and Marketing Director
Coca-Cola Gracedom Bottling Company
01.2022 - 01.2023
Bachelor’s - Business Management
University Ouaga 3S
03.2021 - 12.2012
Master - Marketing sp Business Management
EDE
03.2021 - 12.2021
Commercial Consultant
SFINX International
01.2021 - 01.2022
Country Manager
Togo- GBFOODS West
01.2020 - 01.2021
Sales Director West Africa
JAY TEA
01.2016 - 01.2020
Spirits Market Manager
West Africa, DIAGEO
01.2014 - 01.2016
Commercial Consultant
SOFAVINC Cameroon
01.2013 - 01.2014
Commercial Director
OBOUF Burkina-Faso Group
01.2012 - 01.2013
Business Manager Nestle Professional
Nestlé Cluster Savanna
01.2008 - 01.2011
Foodservice Executive -Nestlé Niger
01.2005 - 01.2008
Degree - Marketing & Sales
HETEC
11.2004 - 09.2005
Trade Marketing Executive
Nestlé Burkina
01.2003 - 01.2005
Medical Delegate
Nestle Côte d'Ivoire
01.2000 - 01.2003
Master’s - Sciences, Biology
INSE-University Ouagadougou
11.1992 - 09.1994
Bachelor’s - Biology
IDR-University Ouagadougou
09.1990 - 09.1992
Certification
The Next CEO Program from H&C Group (started in November 2022)
Software
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