Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Michael Yeboah

Michael Yeboah

Summary

Accomplished Digital Marketing Specialist with a proven track record at Forever Living Products International, enhancing brand visibility and sales by 30% through expert SEO and innovative social media campaigns. Skilled in Google Analytics and known for exceptional detail orientation, I excel in leveraging market analysis and creativity to drive strategic, data-informed decisions.

Overview

2025
2025
years of professional experience
1
1
Certification

Work History

Digital Marketing Specialist

  • Results-driven Digital Marketing Specialist with over 2 years of experience in managing and optimizing Google Ads and social media advertising campaigns. Proven track record in increasing leads and sales through strategic planning, execution, and analysis of advertising initiatives. Adept at leveraging data-driven insights to maximize ROI and achieve business objectives.
    Through years of education and work, devoting to the cooperation with businesses to achieve brand awareness and boost sales through marketing via Google ads and Social media ads has always been at the heart of my work. With an education in Management Information Systems (Ashesi University), I possess the qualifications and skills to achieve all the tasks that arise in Digital Marketing. Highly motivated with a huge passion for innovation and creativity. Having the ability to create an effective system for any business.
  • Implement new strategies to improve click-through rates and conversion.
  • Collaborate with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
  • Strengthen online presence by creating engaging social media content and managing multiple platforms.
  • Create social media content with innovative brand messaging to support new product launches.
  • Enhance user experience on the company website through strategic design updates and content improvements.
  • Monitor digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
  • Develop comprehensive reports on digital marketing efforts, presenting findings to senior leadership for informed decision making.
  • Create compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.

Digital Marketing Specialist

Forever Living Products International
02.2023 - 03.2024
  • Planning and executing Web, SEO/SEM, email, google and social media advertising campaigns.
  • Analyzing and evaluating end-to-end customer experience across multiple channels and customer touch points.
  • Generating the content idea, both written copy, and concept, for company websites, social media channels, and advertising for digital and traditional marketing efforts.
  • Executing multi-channel automated digital marketing campaigns.
  • Collaborating with internal teams to create landing pages and optimize user experience.
  • Maintaining a strong online company voice through social media.
  • Liaising with the Sales and Operations teams to ensure brand consistency.

Education

Management Information Systems

Ashesi University
06.2022

Skills

  • Digital Marketing
  • Social Media Marketing
  • SEO
  • Detail Oriented
  • Market Research and Analysis
  • Google Analytics
  • WordPress Management
  • Sales Funnel Optimization
  • Google Ads (Search, Display, Video) : Develop and implement comprehensive Google Ads and social media ad strategies that align with business objectives, resulting in a 40% increase in leads and a 30% increase in sales
  • Social Media Advertising (Facebook, Instagram,)
  • Campaign Strategy & Planning
  • Performance Analytics & Reporting
  • A/B Testing & Optimization : Lead A/B testing initiatives to optimize ad creatives, landing pages, and bidding strategies, resulting in a 25% improvement in conversion rates
  • Conversion Rate Optimization (CRO)
  • Budget Management
  • Keyword Research & Bid Management
  • Retargeting & Remarketing
  • Audience Segmentation
  • Competitor Analysis
  • Marketing Automation

Certification

  • Ashesi University
  • NIIT Open Labs Diploma ( Networking )
  • WASSCE ( High School )
  • Google Ads Certification
  • Facebook Blueprint Certification

Timeline

Digital Marketing Specialist

Forever Living Products International
02.2023 - 03.2024

Management Information Systems

Ashesi University

Digital Marketing Specialist

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Michael Yeboah