Results-driven Digital Marketing Specialist with hands-on experience in SEO, SEM, and performance analytics. Expertise in keyword research, audience segmentation, and conversion rate optimization to transform data into actionable insights. Leverages SEO, CRM automation, and multichannel content strategies to enhance brand positioning, engage audiences, and optimize marketing performance.
I hold a Bachelor of Science in Business Administration, with a major in Marketing, from Kwame Nkrumah University of Science and Technology (KNUST), graduating with a Second Class Upper Division. My academic training provided me with a strong foundation in Internet Marketing, Marketing Management and Strategy, Management Information Systems, and Consumer Behaviour. In recognition of my academic excellence, I was awarded IDL Student of the Year. I also demonstrated leadership and financial management capabilities through my election as National Financial Secretary of the Distance Learning Student Association, KNUST, for the 2023–2024 academic year.
GPA: Second Class Upper Division