Summary
Overview
Skills
Work History
Education
Certification
Timeline
Digital Marketing Specialist

MICHAEL OBENG

Access Bank Ghana
Accra
MICHAEL OBENG
8
Certification
5
Years of experience

Results-driven Digital Marketing Specialist with hands-on experience in SEO, SEM, and performance analytics. Expertise in keyword research, audience segmentation, and conversion rate optimization to transform data into actionable insights. Leverages SEO, CRM automation, and multichannel content strategies to enhance brand positioning, engage audiences, and optimize marketing performance.

Skills

Digital marketing
Search engine optimization
Social media marketing
Keyword research
Content marketing
PageRank improvement
On-page optimization
Pay-per-click advertising
Google search console
Banking Operations & Compliance (AML/CFT)
Campaign planning
Customer relationship management (CRM)
Social media management
Client advisory
Data analysis
Sales and Lead Conversion
Administrative support
Core Banking Systems – Oracle Flexcube
Interpersonal skills
Team collaboration

Work History

Administrative Assistant

2 Years 6 Months
Access Bank Ghana | 02.2024 - 08.2026
  • Supported inter-branch cash repatriation activities to maintain optimal cash levels daily.
  • Posted and authorized entries on Flexcube in line with operational controls.
  • Processed daily cash deposits and withdrawals to/from the Bank of Ghana.
  • Ensured vouchers are raised for all transactions from originating branches.
  • Resolved cash differences by investigating issues and issuing appropriate vouchers.
  • Attended to offsite ATMs, including card retrievals, to expedite incident resolution.
  • Maintained ATM cash load/offload registers and issued vouchers.
  • Facilitated return of captured cards to customers through coordinated follow-ups.
  • Perform card transaction analysis for ATM, POS, and online channels.

Relationship Officer

6 Months
StarLife Assurance Company Ltd. | 07.2023 - 01.2024
  • Assessed clients' financial needs and recommended tailored insurance and savings policies.
  • Built and maintained strong client relationships, offering follow-ups and after-sales support.
  • Prospected and engaged clients through field sales, referrals, and corporate outreach to promote life insurance solutions.
  • Delivered product presentations that clarified policy terms, benefits, and premiums for clients.
  • Onboarded 10+ new policies monthly, contributing to consistent sales growth.
  • Collaborated with branch teams to develop strategies for improving client acquisition and retention.
  • Prepared accurate policy applications in compliance with regulatory standards.

Executive Assistant (National Service)

1 Year
Kumasi Technical University | 01.2022 - 01.2023
  • Coordinated meetings and office events, facilitating effective internal communications.
  • Managed document organization and filing systems to enhance accessibility and retrieval.
  • Entered data with attention to detail, maintaining accuracy and completeness of student records.

Student Intern

2 Months
Boomplay Ghana | Accra | 10.2021 - 12.2021
  • Researched market conditions to identify industry trends and audience patterns.
  • Assisted with data review to guide operational and marketing decisions.
  • Worked with cross-functional teams to simplify departmental workflows.
  • Prepared management reports and presentation materials.
  • Managed social media posts to enhance online engagement and content coordination.

Education

MEST - Digital Marketing

Meltwater Entrepreneurial School of Technology | Accra, Ghana | 11-2026
  • Major in: Digital Marketing
  • Completed online course on (Analyzing Social Media Data in R, Data-Driven Decision Making for Business) on Datacamp.
  • Relevant Coursework and Training Programs: Content Marketing, Social Media Analytics and Measuring ROI, Content Writing, Generative AI, LLMs & Prompt Engineering, Search Engine Optimization, Keyword Research, Email Marketing, Influencer Marketing With Social Media,Social Media Analytics And Measuring ROI.

Bachelor of Science - Marketing

Kwame Nkrumah University of Science & Technology(KNUST) | Kumasi, Ghana | 11.2022 - 11.2024

I hold a Bachelor of Science in Business Administration, with a major in Marketing, from Kwame Nkrumah University of Science and Technology (KNUST), graduating with a Second Class Upper Division. My academic training provided me with a strong foundation in Internet Marketing, Marketing Management and Strategy, Management Information Systems, and Consumer Behaviour. In recognition of my academic excellence, I was awarded IDL Student of the Year. I also demonstrated leadership and financial management capabilities through my election as National Financial Secretary of the Distance Learning Student Association, KNUST, for the 2023–2024 academic year.

Higher National Diploma - Business Administration (Marketing)

Kumasi Technical University | Kumasi, Ghana | 10-2022

GPA: Second Class Upper Division

WASSCE - General Arts

Aggrey Memorial A.M.E. Zion Senior High School | Cape Coast, Ghana | 05-2018

Certification

  • Social Media Simternship® certificate - Stukent
  • Data-Driven Decision Making for Business Certificate – DataCamp
  • Analyzing Social Media Data in R – DataCamp
  • Social Media Marketing Crash Course – Semrush
  • Become an AI-Powered Marketer – Semrush
  • SEO Essentials – Semrush
  • Anti-Money Laundering (AML) & Counter-Terrorism Financing (CFT) – Access Bank Ghana
  • Chartered Institute of Bankers (Ghana) – Ethics Certification (Junior Staff Level)

Timeline

Administrative Assistant

Access Bank Ghana
02.2024 - 08.2026Read More

Relationship Officer

StarLife Assurance Company Ltd.
07.2023 - 01.2024Read More

Kwame Nkrumah University of Science & Technology(KNUST)

Bachelor of Science from Marketing
11.2022 - 11.2024Read More

Executive Assistant (National Service)

Kumasi Technical University
01.2022 - 01.2023Read More

Student Intern

Boomplay Ghana
10.2021 - 12.2021Read More

Meltwater Entrepreneurial School of Technology

MEST from Digital Marketing
Read More

Kumasi Technical University

Higher National Diploma from Business Administration (Marketing)
Read More

Aggrey Memorial A.M.E. Zion Senior High School

WASSCE from General Arts
Read More
MICHAEL OBENGDigital Marketing Specialist