MICHAEL MARMAH MARTEY
Adenta
Summary
Dynamic Lead Brand Specialist with proven expertise in brand experience strategy, campaign planning, and market research. Adept at stakeholder engagement and digital marketing, driving impactful branding projects that enhance visibility and consumer connection.
Overview
16
16
years of professional experience
Work History
Lead Brand Specialist
MARJEN Ghana
09.2019 - Current
- Led brand strategy, ensuring consistency across digital and physical touchpoints.
- Developed visual identity materials including logos, packaging, social media content, and advertising assets.
- Coordinated and executed marketing campaigns aligned with brand goals.
- Conducted market research and competitor analysis to inform strategic decisions.
- Directed influencer marketing and community engagement for brand visibility.
- Oversaw logistics and brand representation at key events and initiatives.
Brand Manager & Strategist (Freelance)
06.2016 - 08.2019
- Managed branding projects for major clients, including:
- UN Agencies & NGOs: IOM Ghana, UN Migration, UNFPA, UNICEF, NYU-Africa House, Anglicare Australia, British Council/EOCO Romance Fraud Project.
- Corporate Clients: First National Bank Ghana, SuperLock Technologies (Ghana, Uganda, Ivory Coast, Tanzania), Fox Cooling.
- Cultural & Social Enterprises: Eunic Productions, No2Malaria, Mantswe Waste Management SA, African Choral and Gospel Championship (ACGC).
- Delivered branding, visual identity systems, campaign strategy, and stakeholder presentations.
Assistant Accountant
Controller & Accountant General’s Dept. (CAGD)
Accra
06.2014 - 05.2016
- Entered and reconciled financial records in compliance with auditing standards.
- Maintained accounting systems for organized and traceable records.
- Supported internal/external audits with timely documentation.
Assistant Curator / Restorer
New York University Africa House
Accra
08.2009 - 05.2012
- Assisted in curating exhibitions showcasing African contemporary and historical artworks, artifacts, and cultural materials.
- Collaborated with senior curators and NYU faculty on exhibition planning, thematic research, and interpretative content.
- Conducted condition assessments and executed restoration and preservation treatments for artworks and archival materials.
- Catalogued and documented collections using proper museum archiving standards and digital inventory systems.
- Managed conservation environments, including climate control monitoring and safe storage practices for sensitive works.
- Supported educational programs, artist talks, and community outreach initiatives aligned with NYU Africa House’s cultural diplomacy mission.
- Liaised with artists, collectors, and international institutions to facilitate loans and acquisitions for the gallery.
- Designed and photographed visual communication materials, labels, exhibition catalogs, and gallery signage.
Education
AI-Driven Digital Marketing Strategies -
12.2024
Business Management - Local & International
CIEBS
Accra04.2023
Brand Design -
Advanced Information Technology Institute
Accra06.2016
Credit Risk Management -
National Banking College
Accra06.2013
BFA in Painting -
KNUST
Kumasi06.2009
Computer Information Systems -
Centre for IT Institute
Accra06.2004
Skills
- Brand experience strategy
- Campaign planning and execution
- Market research and insights
- Stakeholder engagement
- Digital marketing strategy
- Event management
- Data management
- MAC operating systems
- Creative adaptability
- Communication excellence
- Strategic and analytical mindset
- Attention to detail
- Leadership and influence
- Collaboration and teamwork
- Time management
Hobbies and Interests
- Charity
- Cultural Advocacy & Painting
- Singing
- Swimming
- Touring
References
Available upon request.
Certifications And Memberships
- Member, LogoLab Association of Ghana, 01/01/17, Present
- Member, FCA, Accra
- BM Certified Warranty Design Strategist, 2016
- BFA Certified Warranty Artist, 2009
- Computer Information Systems Certification, 2004
Languages
English
First Language
English
Proficient (C2)
C2
Accomplishments
- Harmonious Chorale logos for international programs
- I was instrumental in the Romance Fraud campaign led by EOCO and the British criminal justice
Affiliations
- Building choral groups
- Teaching, conducting and directing choirs
References
References available upon request.
Timeline
Lead Brand Specialist
MARJEN Ghana
09.2019 - Current
Brand Manager & Strategist (Freelance)
06.2016 - 08.2019
Assistant Accountant
Controller & Accountant General’s Dept. (CAGD)
06.2014 - 05.2016
Assistant Curator / Restorer
New York University Africa House
08.2009 - 05.2012
AI-Driven Digital Marketing Strategies -
Business Management - Local & International
CIEBS
Brand Design -
Advanced Information Technology Institute
Credit Risk Management -
National Banking College
BFA in Painting -
KNUST
Computer Information Systems -
Centre for IT Institute
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