Michael Hagan

• Develop specific brand plans and strategy to drive success of the category
• Monitor and supervise execution of strategies through team (brand managers)
• Implement and monitor innovation and renovation projects through ideation to launch inline with consumer behavior
• Monitor, control and report on category performance relative to key consumer KPIs and brand health indicators
• Work within cross functional teams to deliver on category objectives including sales targets (and revenue), consumer insights, demand plan forecasting and product availability
• Assume responsibility of budget development and management of entire category P&L
• Stakeholder management and collaboration internally and externally towards achievement of key category objectives.
• P & L management delivering on both top line and bottom-line commitments of the category.
• Brand Health Tracking as well as Usage and Attitude studies to further monitor and comprehend consumer trends in relation to the category.

• Outlined marketing strategies and developed collateral in close collaboration with product management personnel within the region
• Built relationships with customers and community to establish long-term business growth.
• Collaborated with upper management to implement continuous improvements strategies to the benefit of the organization
• Established a clear Distributor and consumer communication plan and oversaw implementation.
• Acted as the brand custodian, ensuring actions taken in market are always consistent with Brand guidance and protect our brand and image.
• Developed promotion, events & Distributor training plans as a part of a coordinated market strategy for growth
• Developed and organized new and efficient initiatives (i.e. sponsorships, Trade fairs and other public events) to increase image and brand awareness in Ghana.
• Acted as the brand custodian, ensuring actions taken in market are always consistent with Brand guidance and protect our brand image.

• Innovation and Renovation lead - responsible for leading project teams to successfully roll out I&R in specific Central and West African Markets
• Developed marketing strategies suitable for adaptation within Central and West Africa in line with consumer trends.
• Strategic development of brand communication campaign and execution across various media channels within Central and West Africa
• Competitive Landscape review and market share monitoring driving strategy aimed at solidifying leadership position within Baby Food segment.
• Brand agency management in the execution of brand strategies, social media brand management, and Below the Line activations
• Direct relations with Supply Chain on volume forecasting to ensure availability of
  raw and packaging materials consistently month on month

• Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
• Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
• Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
• Introduced cost-saving initiatives to reduce losses and increase profit margin for distributors through Joint Business Plans developed and reviewed consistently.

• Researched market trends to identify customer needs and preferences for strategic planning.
• Devised content strategy to effectively engage target audiences.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Mentored junior team members, fostering professional growth and development within the department.
• Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
• Boosted product sales with innovative promotional strategies and attractive packaging designs.
• Researched and identified new opportunities for product and brand development.
• Conducted market research to identify key trends, ensuring the brand remained competitive in its industry.
• Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
• Managed budget allocation and resource utilization to maximize marketing ROI.

• Collaborated with cross-functional teams to develop comprehensive marketing strategies around major product launches or announcements during events.
• Elevated brand image with consistent design elements across promotional materials for various events.
• Developed and distributed event surveys to gather feedback and assess event success.

• Under-studied Category Business Managers and brand managers on both Baby Food and Infant
Formula across Central and West Africa
• Reported consolidated monthly business performance across the Central and West African Region.
• Championed a project on the success of the single serve CERELAC roll out in Ghana
• Collaborated with other departments to understand their operations and link with marketing

• Under-studied Category Business Managers and brand managers on both Baby Food and Infant
Formula across Central and West Africa
• Reported consolidated monthly business performance across the Central and West African Region.
• Championed a project on the success of the single serve CERELAC roll out in Ghana
• Collaborated with other departments to understand their operations and link with marketing