Michael Dansah- Appiah (ACIM-UK, MCIMG)
Accra
Summary
Results-driven sales professional with over 12 years of expertise in sales, team management, customer engagement, and marketing campaign execution. Proven track record of driving product innovation and achieving sales targets through data analysis and strategic planning to enhance profitability. A collaborative and goal-oriented individual, committed to continuous personal and professional growth.
Overview
18
18
years of professional experience
Work History
Product Lead
GLICO e-Health
Accra
12.2024 - Current
- Lead the development and execution of the product roadmap for GLICO e-Health, aligning product strategies with organizational objectives and market demands.
- Analyze market trends and customer feedback to drive product innovation, ensuring features meet customer needs and enhance user experience.
- Collaborate closely with cross-functional teams (marketing, sales, IT, and customer support) to ensure seamless product development and launch.
- Monitor product performance, leveraging key metrics such as user engagement and financial outcomes to provide actionable insights for product enhancement.
- Provide regular reports on product success, presenting data-driven recommendations for improvement and growth.
Senior Sales Officer (Retail Market)
GLICO Healthcare
Accra
03.2022 - 12.2024
- Conducted extensive market research to identify opportunities within the retail and informal market segments, driving targeted sales strategies.
- Developed and implemented comprehensive sales plans, consistently achieving and exceeding set sales targets.
- Managed and mentored a team of sales agents, ensuring high levels of product knowledge and performance.
- Monitored and reported on key sales metrics such as customer acquisition, retention, and overall volume.
- Ensured compliance with industry regulations and company standards, promoting sustainable and ethical sales practices.
Sales Manager
Pether Ghana
Accra
11.2020 - 11.2021
- Spearheaded the development of new marketing channels and partnerships to recruit members for a micro-health insurance scheme.
- Designed and implemented a territory- and relationship-based sales structure, growing the membership base to over 22,000 individuals from the informal sector.
- Managed and trained a high-performing sales team, improving their skills in customer engagement and sales strategies.
- Coordinated lead generation efforts, and supervised team activities to optimize sales performance.
Co- Founder & Managing Partner
Danaf Services Limited
Accra
12.2019 - 10.2020
- Developed brand communication strategies, and led marketing campaigns to enhance brand presence and market reach.
- Oversaw day-to-day office operations, staff management, and market trend analysis to stay ahead of industry developments.
- Managed the company's public relations efforts, social media platforms, and content marketing initiatives.
- Facilitated property transactions and sales, offering clients expert guidance in purchasing and selling properties.
Head of Marketing & Public Relations
Brushwell Associates Limited
Accra
02.2016 - 11.2018
- Managed the company's brand identity and coordinated marketing campaigns, ensuring alignment with business objectives.
- Developed and implemented crisis communication plans, building strong relationships with government agencies, and media partners.
- Organized and executed public events, enhancing the company's visibility and reputation in the market.
Transport Manager
Xcella Services
Accra
04.2013 - 01.2015
- Managed a fleet of fifty vehicles, ensuring safety compliance, routine maintenance, and timely repairs.
- Managed key corporate accounts, providing excellent customer service, and resolving issues promptly.
- Oversaw accident investigations, and implemented corrective measures to improve safety standards.
Sales & Marketing Officer
Continental Aluminum Company
Accra
03.2008 - 12.2012
- Assisted in developing sales strategies, conducting market research, and overseeing day-to-day marketing activities.
- Supported sales campaigns and product launches, ensuring consistent alignment with business goals.
Education
Master of Arts - Brands & Communication Studies
University of Professional Studies
Accra09-2023
Bachelor of Science - Management With Computing
Regent University College of Science & Technology
Accra10-2013
Senior Secondary School Certificate - Business
Okuapeman Secondary School
Akropong-Akuapem06-2001
Skills
- Brands strategy and development
- Sales leadership and team management
- Customer engagement and relationship building
- Marketing campaign design and execution
- Digital marketing and social media management
- Data analysis and performance monitoring
- Communication, presentation, and negotiation
- Event coordination and management
Timeline
Product Lead
GLICO e-Health
12.2024 - Current
Senior Sales Officer (Retail Market)
GLICO Healthcare
03.2022 - 12.2024
Sales Manager
Pether Ghana
11.2020 - 11.2021
Co- Founder & Managing Partner
Danaf Services Limited
12.2019 - 10.2020
Head of Marketing & Public Relations
Brushwell Associates Limited
02.2016 - 11.2018
Transport Manager
Xcella Services
04.2013 - 01.2015
Sales & Marketing Officer
Continental Aluminum Company
03.2008 - 12.2012
Master of Arts - Brands & Communication Studies
University of Professional Studies
Bachelor of Science - Management With Computing
Regent University College of Science & Technology
Senior Secondary School Certificate - Business
Okuapeman Secondary School