Melvin Nii Anue Quaye
Teshie - Nungua,Greater Accra Region
Summary
Detail-orientated and analytical individual, trained in business management. Consistently seeking opportunities to learn and develop new and existing skills. Ready to apply training and problem-solving approach to core business challenges. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
14
14
years of professional experience
1
1
year of post-secondary education
Work History
Managing Partner
Panera Communications Limited
Accra, Greater Accra Region
06.2012 - 12.2022
- Spearheaded development and delivery of future product offerings based on in-depth market research.
- Interpreted underlying risks, business needs, client requirements and cost structures to increase forecasting accuracy.
- Maintained smooth operations through careful management of office workflow and administrative processes.
- Generated and achieved regional revenue goals, exceeding targets within company growth strategies.
- Provided customers with outstanding service, extending relationships for future business opportunities.
- Kept accurate company records, upholding compliance with regulations and company policies.
- Managed team performance, celebrating successes and identifying areas to improve.
- Devised and implemented long-term strategy to drive progress in key areas.
- Developing strategies for the company to improve our financial standings and achieve financial growth.
- Building key customer relationships, identifying new business opportunities, negotiating and closing business deals and maintaining extensive knowledge of current market conditions.
- Developing a good rapport with new clients, managing existing clients to ensure they stay satisfied and positive.
- Presenting to our clients solutions and services that meet or predict their future needs.
- Developing and presenting new ideas, solutions and services that are
required for our client’s growth and retain existing accounts.
Brand Communication Manager
Jislah Financial Services Limited
Accra, Greater Accra Region
02.2017 - 04.2018
- Spearheaded continuous development and improvement of external communication channels to meet audience needs.
- Communicated with media outlets and journalists to create press kits.
- Organised and conducted coaching classes for team members to improve communication skills.
- Planned and implemented direct marketing approaches by performing data analysis and customer profiling.
- Identified and secured proactive and reactive coverage opportunities through strong relationships with media.
- Coordinated and managed annual communication schedules and marketing activities.
- Attended regular networking events to increase brand awareness and thought leadership.
- Defined KPIs for each communication channel to evaluate campaign's success level.
- Worked with designers to create innovative and visually-appealing brand websites.
- Conducted thorough coverage and sentiment analysis and presented findings and recommendations to management.
- Designed and developed creative communication and marketing products to support programme objectives.
- Created and managed style guides and brand voice outlines for public relations, marketing and advertising departments.
- Localised PR initiatives to maximise regional awareness and coverage.
- Designed and created communication and marketing strategies for new product launches and promotions.
Account Executive
SCANAD Ghana / MMRS Ogilvy
Accra, Greater Accra Region
08.2011 - 04.2012
- Collaborated with my team to develop marketing communication strategies and advertising campaigns for brands like Vodafone, DSTV, Labadi Beach Hotel, Colina Insurance Company, Unity Link Money Transfer, Akosombo Textiles Limited and Sytris Book Shop at SCANAD Ghana Limited.
- Together with my, we developed advertising campaigns for brands like Coke, KFC, ABL Brands like Stone, Chibuku and Peroni, Tullow Ghana and Colina Life Ghana Limited at MMRS Ogilvy.
- Meeting and liaising with clients to discuss and identify their advertising requirements.
- Working with agency colleagues to devise an advertising campaign that meets the client's brief.
- Working with the account manager to brief media, creative and strategy on new campaigns.
- Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively.
- Presenting creative work to clients for approval or modification.
- Writing contact reports after each meeting with clients.
- Writing and presenting weekly status report at weekly status meetings.
- Monitoring the effectiveness of campaigns.
- Resolved issues and complaints and escalated major concerns to management.
- Arranging and attending meetings.
- Managed, mentored and assigned tasks to interns.
- Communicated with clients to gauge satisfaction of services and meet needs.
- Followed industry trends and set pricing strategies to maximise business returns.
- Monitored competitor activities, responding creatively to maintain relevancy and competitive edge.
- Billing and Invoicing Clients.
Event Executive
Media Whizz Kids Limited
Accra, Greater Accra Region
04.2009 - 08.2011
- Played key role in the strategic planning and implementation of Miss Ghana 2009 and 2010.
- Developing customized marketing communications proposals in response to clients briefs on project basis. (Ghandour Cosmetics).
- Development and presentations of experiential marketing communications plans to clients. (RLG/Maxmart).
- Development and implementation of introductory launch plan. (Allianze Insurance Ghana)
- Product and service launch. (Cadbury Cocoa Partnership)
- Planned large-scale events such as trade shows, conferences and meetings for existing and potential clients.
- Led vendor negotiations to obtain cost-effective services and products.
- Analysed event needs to outline and define scope of services and project requirements.
- Solicited client feedback to assess event success and uncover opportunities for improvement.
- Accurately calculated and processed expenses during and after events.
- Handled client correspondence and relationship management with timely responses and acknowledgement.
- Directed subcontractors in decor, photography needs and audio-visual equipment coordination.
- Managed support staff and vendor coordination to facilitate logistics during event.
- Liaised with marketing and PR colleagues to promote special events in social calendars.
- Communicated schedules and timelines to stakeholders for on-time event execution.
- Reconciled accounts payable and receivable functions to maintain proper budget allocation and capital.
- Negotiated prices with vendors and subcontractors to maintain adherence to event budget.
- Leveraged industry knowledge and vendor relationships to source high-quality event supplies and services.
- Evaluated expenses and event data to identify potential expense reduction and revenue growth opportunities.
- Evaluated existing plans, processes and event planning services to identify opportunities for improvement.
- Coordinated event workflow and managed subcontractors to deliver top-quality preparations and day-of support.
Education
Post Graduate Program In Cyber Security - Cyber Security
University of Texas at Austin
USA 05.2023 - 12.2023
Executive Certificate - Security
KNUTSFORD University College
Accra, Ghana 09.2022 - 11.2022
Skills
- Wireshark Packet Analysis
- 3-way TCP Handshake
- Kali Linux
- Nmap
- Vulnerability Management
- EDR Solutions
- EDR Product Evaluation
- Threat Report Writing
- Risk Analysis
- Risk Control Mapping
Languages
English
Fluent
Timeline
Post Graduate Program In Cyber Security - Cyber Security
University of Texas at Austin
05.2023 - 12.2023
Executive Certificate - Security
KNUTSFORD University College
09.2022 - 11.2022
Brand Communication Manager
Jislah Financial Services Limited
02.2017 - 04.2018
Managing Partner
Panera Communications Limited
06.2012 - 12.2022
Account Executive
SCANAD Ghana / MMRS Ogilvy
08.2011 - 04.2012
Event Executive
Media Whizz Kids Limited
04.2009 - 08.2011
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