Summary
Overview
Work History
Adhoc Consultancy and Partnerships
Education
Skills
Certification
Accomplishments
Timeline
References
Affiliations
Software
Languages
Websites
Work Availability
Teacher
Maxwell Twum-Boateng

Maxwell Twum-Boateng

Business Development / Management
Accra,Greater Accra

Summary

Accomplished professional skilled in fostering a performance-based culture and building strong customer relationships. Utilizes strategic approaches to engage customers, gain their trust, and drive sales and territory growth. Knowledgeable in financial, operational, and sales leadership.

Overview

20
20
years of professional experience
9
9
Certification

Work History

Territory Manager, Medication Management Solutions - West and Central Africa

Becton Dickinson Company
Accra
10.2019 - Current
  • Led Geo-Expansion Initiatives: Successfully directed the geo-expansion drive in West Africa, achieving over 65% growth in the private sector within the first two years, demonstrating my ability to drive market penetration and business development
  • Innovative Medication Management Solutions: Designed and implemented connected medication management solutions for two hospitals under the 'Hospitals of the Future' concept, aligning with the company's goal of enhancing healthcare delivery
  • Smart Solutions Introduction: Spearheaded the introduction of smart medication management solutions utilizing automation, robotics, and artificial intelligence, effectively reducing medication errors and improving patient safety
  • Culturally Adapted Robotics Integration: Introduced BD Rowa Robots to the pharmaceutical retail industry in West and Central Africa, designing culturally fit concepts that resonate with local market needs
  • Internal Software Development: Developed two internal software applications—a mapping tool for opportunity identification and an installation verification tool—to track the total installed base in Africa, enhancing operational efficiency and data management
  • Distributor Performance Management: Led the Distributor Performance Management Project, streamlining distribution channels by onboarding compliant distributors and offboarding non-compliant ones, resulting in over 70% improvement in operational efficiency.

Country Manager, Ghana

Servier International
Accra
10.2015 - 10.2019
  • Sales Leadership and Performance: Managed a team of Medical Representatives, consistently achieving and exceeding all sales KPIs year-on-year, resulting in over 200% business growth since 2016 and generating over 1.2M Euro in sales revenue in 2019
  • Recognition of Excellence: Guided team members to win accolades for best performance in sales uplifts within the Cardiovascular, Cardio-metabolic, and Internal Medicine divisions across West and Central Africa, showcasing my ability to drive high performance and motivate teams
  • Retail Monitoring Application Development: Developed a retail monitoring app that enabled the sales team to effectively report on product availability and distribution across various pharmacies, providing valuable insights to clients and enhancing service delivery
  • Coaching and Personnel Development: Engaged in routine coaching and personnel development, focusing on P&L management and navigating government and regulatory affairs, ensuring compliance and operational excellence
  • Strategic Partnerships and Forecasting: Collaborated with local business partners to forecast orders and establish fair pricing, while building a network of key accounts and institutional partners to drive business development and growth.

Senior Country Representative

Servier International
Accra
10.2010 - 09.2015
  • Government Liaison: Served as Servier's representative in all meetings with key government ministries and agencies, including the Ghana Health Service, National Health Insurance Authority, and the Food and Drugs Authority, ensuring strong relationships and effective communication regarding healthcare initiatives
  • Formulary Inclusion: Successfully enlisted Servier's Cardiovascular range on major public and private institutional formularies, including the National Essential Drug Formulary and key hospitals such as Korle Bu Teaching Hospital and Komfo Anokye Teaching Hospital, enhancing product visibility and accessibility
  • Distributor Coordination: Acted as a liaison between Servier and local distributors, facilitating effective communication and collaboration to optimize distribution strategies and ensure compliance with local regulations
  • Market Launch Success: Successfully launched and established a strong market presence for both cardiovascular and metabolic product lines, demonstrating my ability to drive brand awareness and sales in competitive environments
  • Key Account Management: Managed over 50 key customer accounts while maintaining a network of 45+ key opinion leaders across various product segments, leveraging these relationships to foster business development and enhance market penetration.

Business Development Specialist

LaGray Chemical Company
Nsawam
09.2007 - 09.2010
  • Team Recruitment and Development: Recruited and established a high-performing business development team, consisting of direct sales representatives and pharmaceutical sales representatives, to drive growth and market presence
  • Onboarding and Training Initiatives: Organized comprehensive onboarding training for distributor partners across Ghana, Nigeria, and Sierra Leone, ensuring alignment with company objectives and enhancing partner capabilities
  • E-Detailing Tool Development: Developed e-detailing tools for the marketing department to record client engagements and provide visibility into the sales pipeline, facilitating data-driven decision-making
  • Customer Accounts Database: Built the first customer accounts database, assigning dedicated account managers to foster strong business relationships and drive customer satisfaction
  • Product Launch and Market Penetration: Successfully launched a range of innovative dermatological and oral products produced locally, establishing a strong market presence and meeting the needs of diverse customer segments
  • Institutional Sales Leadership: As Head of Institutional Sales, led negotiations to recruit distributors and negotiate pricing with bulk buyers, enhancing market access and profitability

Operations Manager / Special Assistant to CEO

Avenue Chemist
Accra
03.2005 - 08.2007
  • Operations Management: Oversaw the operations of six pharmacies in Accra, ensuring the availability of resources for the team and that computer systems functioning effectively to support daily activities
  • Staff Training and Development: Conducted comprehensive training for staff in areas such as inventory management, customer service, and daily reporting, enhancing team performance and operational efficiency
  • Senior Instructor Role: Served as a Senior Instructor at the Avenue Chemists Training School, providing education and training for Medicine Counter Assistants, thereby contributing to the professional development of future healthcare personnel
  • Standard Operating Procedures Development: Collaborated with consultants from Empretec Ghana to develop Standard Operating Procedures (SOPs) for all business processes, ensuring consistency and compliance across operations
  • Sales Performance Leadership: In the absence of the CEO from June to August 2006, led the team to achieve one of the highest sales growth performances, with a remarkable increase of 45%, by strategically redeploying staff based on their skills and implementing promotional campaigns for near-expiry OTC products.

Adhoc Consultancy and Partnerships

 Co-founder | AllRound Specialists Virtual Clinic - www.asvclinic.com

  • Innovative Virtual Clinic Development: Designed the Minimum Viable Product (MVP) for AllRound Specialists Virtual Clinic, successfully piloting it with five physician specialists during the Covid-19 pandemic. This initiative not only demonstrated my ability to adapt to urgent healthcare needs but also laid the foundation for a scalable telemedicine solution.
  • Enhanced Customer Engagement: Improved customer experience by developing a seamless automated online service delivery system featuring chatbots, which increased customer engagement by an impressive 180%. This reflects my commitment to leveraging technology to enhance service delivery in the healthcare sector.
  • Recruitment of Medical Specialists: Successfully recruited over 50 senior medical specialists from more than 20 different specialties, ensuring a diverse and comprehensive service offering for clients across West Africa and beyond. This achievement underscores my ability to build strong networks and partnerships in the healthcare community.
  • Significant Consultation Metrics: Achieved over 3,800 appointment minutes for video consultations with specialists in the first year, demonstrating the effectiveness of the virtual clinic model and its potential for scaling healthcare access.
  • Regional Expansion of Services: Expanded telemedicine consultations to partners in Liberia and Sierra Leone, showcasing my strategic vision and ability to navigate cross-border healthcare challenges, further aligning with the company’s goals of increasing market.

Technology Consultant | MyGee Health Solutions - www.mygee-online.com

  • Built and deployed an ecommerce website for MyGee Health Solutions to target sexual and reproductive health of university students.
  • MyGee-online sells birth control devices to students in the university, who due to stigmatization will not show up to the pharmacy or retails stores to buy these items.
  • MyGee-online will be offering online counselling and consultation to clients on sexual and reproductive health education.

Technology Consultant | Rodina Chemist- www.rodinachemist.com

  • Online pharmacy to complement the physical pharmacy

Business Development and Implementation Consultant | CereSys Associates Consulting

  • Systems Auditing: Conducted thorough audits of operational systems across multiple organizations, ensuring compliance with industry standards and identifying areas for improvement.
  • CRM and ERP Deployment: Successfully led the deployment of CRM and ERP systems within corporate environments, streamlining processes and enhancing data management capabilities.
  • Business Report Design: Designed and implemented comprehensive business reports that provided actionable insights, supporting strategic decision-making and performance tracking.
  • Workflow Automation: Developed and executed workflow automation solutions that improved operational efficiency and reduced manual errors, allowing teams to focus on higher-value tasks.
  • Training and Development: Delivered training sessions for finance and operations teams, equipping them with the skills necessary to effectively utilize new systems and processes, thereby enhancing overall productivity.

Technology Consultant | EmerySante Ltd - www.emerysante.com

  • Business website design to serve customers prescription needs• Business website design to serve customers prescription needs

Technology Consultant | Future of Healthcare Summit - www.futureofhealthcaresummit.org

  • Designed and built a event management website for the annual summits of the FoHCS, Ghana.

Education

Post Graduate Diploma in Business Analytics -

Eaton Business School
Dubai, UAE

Masters in Business Administration in Management Consultancy -

Delta International University of New Orleans
Louisiana, USA

Postgraduate Certificate in Management of Drug Supply -

Robert Gordon University
Aberdeen, Scotland

Bachelor of Pharmacy -

Kwame Nkrumah University of Science and Technology
Kumasi, Ghana

Skills

  • Business Process Applications
  • Strategic Planning
  • Sales process optimization
  • Process Design
  • Business Analytics
  • Brainstorming
  • Market Access
  • Data Analysis and Reporting
  • Digital Marketing
  • Ecommerce Platform Management
  • Customer Relationship Management System
  • Inventory Management System
  • Strategic thinker
  • Proactivity
  • Adaptability
  • Team player
  • Leadership
  • Effective communication
  • Business Development
  • Opportunities Identification
  • Sales Forecasting
  • Product Demonstrations
  • Market Penetration Strategies
  • Competitor research
  • Sales Training
  • Sales Presentations
  • CRM Software
  • Operations
  • Territory expansion
  • Database Management
  • Sales Development
  • Territory Management

Certification

  • Business Analysis Foundations, LinkedIn - 2024
  • Lean Six Sigma - White Belt, Council for Six Sigma Certification (CSSC) - 2023
  • Lean Six Sigma - Primer, The Council for Six Sigma Certification (CSSC) - 2018
  • Health Technology Assessment (HTA), University of Sheffield - 2018
  • Microsoft Verified Certificate in Data Analysis using Excel, Edx - 2017
  • Pharmaceutical Supply Management for Developing Countries, UDEMY - 2017
  • Introduction to Corporate Finance, Corporate Finance Institute - 2017
  • Accounting Fundamentals, Corporate Finance Institute - 2017
  • Licensed Pharmacist - 2005

Accomplishments

  • Collaborated with team of 3 functional managers in the development of a model to determine customer lifetime value for smart infusion solutions at BD.
  • Supervised team of 6 staff members at Servier to achieve consistent growth sales revenue from 340K Euro to >1200K Euro from 2015 to 2019
  • Documented and resolved the issue of unethical and non-compliant channel partners in Ghana by offboarding and onboarding business fit partners for distributorship in West Africa, resulting in over 65% growth in the private sector market.
  • Achieved near realtime visibility of product availability by introducing custom build internal mobile applications for my sales team for tracking stock availability and orders at retails pharmacies in Ghana.
  • Achieved the connected medication management for PISAM ICU by completing the first implementation of Alaris Infusion Central monitoring solutions outside of Europe with accuracy and efficiency.

Timeline

Territory Manager, Medication Management Solutions - West and Central Africa

Becton Dickinson Company
10.2019 - Current

Country Manager, Ghana

Servier International
10.2015 - 10.2019

Senior Country Representative

Servier International
10.2010 - 09.2015

Business Development Specialist

LaGray Chemical Company
09.2007 - 09.2010

Operations Manager / Special Assistant to CEO

Avenue Chemist
03.2005 - 08.2007

Post Graduate Diploma in Business Analytics -

Eaton Business School

Masters in Business Administration in Management Consultancy -

Delta International University of New Orleans

Postgraduate Certificate in Management of Drug Supply -

Robert Gordon University

Bachelor of Pharmacy -

Kwame Nkrumah University of Science and Technology

References

References available upon request.

Affiliations

  • Pharmaceutical Society of Ghana (PSGH)
  • Society of Pharmacovigilance - Ghana (SoPV-Ghana)
  • International Society for Telemedicine and e-health (ISTeH)
  • IFC-IQ Healthcare

Software

Microsoft Office Suite

Veeva CRM

QuickBooks ERP

Salesforcecom

Power BI

Languages

Akan
Native language
English
Advanced (C1)
C1
French
Beginner
A1

Work Availability

monday
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friday
saturday
sunday
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evening
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Maxwell Twum-BoatengBusiness Development / Management