Maxwell Badu-Nyarko
Summary
Dynamic communications leader skilled in project visibility planning, public relations, and digital engagement. Proven ability to craft compelling narratives that enhance stakeholder confidence and drive community impact while operating within institutional, donor, and international brand guidelines. Experienced in media relations, digital communications, programme storytelling, and multi-stakeholder coordination, with a strong track record supporting public-facing initiatives in sensitive and regulated environments.
Overview
10
10
years of professional experience
Work History
Communications Lead
St Magnus Community Hospital
Accra (Remote)
2024.08 - Current
- Lead internal, external, and project communications for a specialist healthcare organisation operating multiple care facilities, supporting organisational objectives, stakeholder confidence, and public trust.
- Translate complex healthcare information, care processes, and organisational priorities into accessible communication materials for staff, families, partners, and external audiences.
- Develop and manage digital communication platforms, including organisational websites, social media and newsletters, ensuring accuracy, accessibility, and compliance with sector standards.
- Produce human-interest stories, case studies, and media content by interviewing staff, to highlight quality of care, wellbeing outcomes, and community impact.
Marketing Consultant
Acral Courier Centre
2022.10 - 2024.08
- Provided strategic communications and digital marketing support to strengthen brand visibility and stakeholder engagement.
- Designed and implemented digital campaigns using data insights to optimise reach and engagement.
- Developed and implemented a CRM system to improve customer communication tracking and reporting.
Marketing & Communications Lead
Junior Achievement Ghana (Junior Achievement Worldwide)
2023.01 - 2023.09
- Led communications for national education and youth entrepreneurship programmes under the Junior Achievement Worldwide brand, operating in line with international communication standards and global brand guidelines.
- Planned and implemented programme communications strategies to enhance visibility, stakeholder engagement, and public understanding of programme outcomes.
- Coordinated communications for the National Business Pitch Programme, including press conferences, media briefings, press releases, feature articles, and multimedia content.
- Scripted and directed impact-focused videos for international initiatives, including Google Africa’s Grow with Google programme, communicating digital skills development outcomes to national and international audiences.
- Developed and maintained strategic partnerships with media and corporate partners, securing over GHS 40,000 in collaborations to support programme visibility and credibility.
- Supported campaign monitoring by tracking engagement, reach, and media coverage to inform communications planning and reporting.
Communications Officer
Footprints Africa (Now Impact Africa)
2021.01 - 2022.10
- Supported project communications for development programmes focused on sustainable agribusiness, circular economy, and women’s economic empowerment.
- Produced communication materials such as reports, newsletters, infographics, videos, and digital content to communicate programme impact to stakeholders, partners, and the public.
- Managed organisational digital platforms, strengthening visibility of development initiatives and promoting inclusive, community-focused narratives.
- Contributed to stakeholder engagement by aligning communications outputs with programme objectives and partner expectations.
Communications Associate (NSS)
Adenta Municipal Assembly
2018.09 - 2019.12
- Supported public-sector communications for a local government authority, ensuring transparent, accurate, and accessible information for citizens and stakeholders.
- Drafted press releases, news articles, and feature stories on municipal projects, policies, and community initiatives.
- Managed media relations and monitored press coverage to support informed decision-making and public accountability.
- Coordinated stakeholder dialogues involving government agencies, NGOs, traditional authorities, and community groups to support development initiatives and policy implementation.
- Supported the organisation of town halls, public forums, and community engagement events, ensuring consistent messaging and effective citizen participation.
Corporate Affairs Intern
Ghana National Petroleum Corporation (GNPC)
2016.06 - 2016.09
- Supported corporate communications and public relations activities within a large, regulated public institution.
- Assisted in drafting press releases, stakeholder communications, and internal updates in line with organisational standards.
- Supported media monitoring and reporting to inform senior management on sector developments and public perception.
Education
Cousera Certification - Corporate Communications Specialisation Certificat
University of California, Irvine (Coursera)
United States 2025-02
Master of Arts - Master of Arts – Public Relations
Ghana Institute of Journalism (Now UNIMAC)
2022-04
Diploma - Marketing
Chartered Institute of Marketing (CIM), Ghana
2021-11
Skills
- Project Communications & Visibility Planning
- Public Relations & Media Engagement
- Health & Social Impact Communications
- Content Strategy & Storytelling
- Digital & Social Media Communications (WordPress, SEO tools, Google Analytics, Meta)
- Monitoring, Reporting & Performance Tracking
Timeline
Communications Lead
St Magnus Community Hospital
2024.08 - Current
Marketing & Communications Lead
Junior Achievement Ghana (Junior Achievement Worldwide)
2023.01 - 2023.09
Marketing Consultant
Acral Courier Centre
2022.10 - 2024.08
Communications Officer
Footprints Africa (Now Impact Africa)
2021.01 - 2022.10
Communications Associate (NSS)
Adenta Municipal Assembly
2018.09 - 2019.12
Corporate Affairs Intern
Ghana National Petroleum Corporation (GNPC)
2016.06 - 2016.09
Cousera Certification - Corporate Communications Specialisation Certificat
University of California, Irvine (Coursera)
Master of Arts - Master of Arts – Public Relations
Ghana Institute of Journalism (Now UNIMAC)
Diploma - Marketing
Chartered Institute of Marketing (CIM), Ghana