Summary
Overview
Work History
Education
Skills
Additional Information
Accomplishments
Timeline
Generic

MAXWELL ANKOMAH APPIAH

Accra

Summary

MAXWELL ANKOMAH APPIAH

BACKGROUND SUMMARY

Customer -oriented, Sales Management professional bringing 16 -year career history in sales and proven track record of strategic business growth. Skilled at aiding in product marketing efforts. Adept at cultivating productive client relationships through positive rapport, tailored solutions and client engagement. Customer-oriented, strategic-thinking sales management professional successful in cultivating partnerships, retaining top accounts and growing profit channels. Multi-tasking and self-motivated leader with expertise in expanding network connections and persuasively introducing products. Well-versed in implementing pricing models, managing vendor relations and expanding territory.

Overview

1
1

16 Years of professional experience

Work History

Sales Manager

Smart Infraco Ltd
12 0 - Current
  • Develop and lead the implementation of sales plans and strategies to achieve in achieving target
  • Build a team from scratch to deliver in the public, private, MNO and ISPs
  • Promptly submit reports to management for decision making
  • Wining back all lost customer of NITA with different solution
  • Serve as a mentor to less experienced team members and design training for them
  • Design budget for the financial year with action plans
  • Carry out regular basis competitors research to identify trends and variance on market share and competitor activities and adopt sales and marketing strategies
  • Lead the team in presentation at the C- level meetings
  • Oversee the management of the performance of the team members to deliver.

Sales Manager

AirtelTigo Limited
02.2019 - 08.2022
  • Developing sales plan and monitoring of its implementation
  • Managed a team of 4 account managers in Public Sector to achieve a target
  • Developing contact strategies and account development for Public Sector
  • Providing Sales performance data to support management decision
  • Full integration of quality management processes within all sales activities for the allocated account, Ensuring effective deployment on a day-to-day basis
  • Identifying sales training and development needs and manage skills enhancement for my team
  • Developing Pipeline of prospects which are systematically qualified, managing the decision- making process within public sector to ensure sales prospects are Closed
  • Led Sales pitch and presentation to Prospect and Clients
  • Resolve Customers Issues by involving the virtual support team for customers

Corporate Account Manager/ Public Sector

Vodafone Ghana
05.2015 - 01.2019
  • Helped clients achieve business goals by consulting on needs and developing customized solutions.
  • Maintained consistency in service, responsiveness and follow-up to keep accounts satisfied and maximize revenue.
  • Submitted call reports, forecasts and expense records.
  • Met performance metrics, revenue growth, customer retention and new customer acquisition.
  • Identified customer needs by asking questions and advising on best solutions.
  • Provided every customer with comprehensive assistance upon entering store through merchandise selection and completion of purchases.
  • Drove sales of company products and services by meeting with customers using strategic and organized approach.
  • Supported and grew existing account base with effective selling and promotional strategies.

Corporate Account Manager

Vodafone Ghana
02.2015 - 06.2018
  • Prospect for client and qualify them into customers
  • Maintain and develop existing accounts as well as acquisition of new accounts
  • Build a detail pipeline that encompasses potential leads, their qualification status and revenue generation
  • Managing hospitality and retail business sector in Fixed, Mobile, Manage and Hosted and IOT
  • Maintain renewals on all owned accounts
  • Upsell new business in the existing channel
  • Identify and develop new contacts within owned accounts
  • Handling customer’s issues and providing prompt solutions.

Head of Activations

Glo Mobile Ghana
03.2014 - 02.2015
  • Report on daily activity of the team for Retail, Canvassers and Sales Executives
  • Set Weekly and monthly target for the entire division and make sure they are achieved
  • Organize Weekly Sales Blitz, Market Storms, Hot Spots and Campus Storms all to achieve activation target
  • Manage activation activities of Retailers and Canvassers in the Division
  • Develop activation plans for the division on monthly basis

Area Sales Manager

Glo Mobile Ghana
Accra
09.2013 - 02.2014
  • Responsible for the creation, implementation and execution of sales plan for the assigned territory
  • Have Developed PV3 and JASAB who are Dealers and supervise their activities across assigned territories
  • Have Ensured product availability across my assigned territory
  • Managed the activities of four sales executives to ensure optimum implementation of sales plan
  • Ensured achievement of Activation and sales targets for assigned territory
  • Developed these Dealers and gotten Bank Guarantees for their operations to drive retail execution across the regions
  • Maintain accurate records of all pricing, sales and activity reports
  • Competition monitoring in assigned territory
  • Responsible for the entire region activation activity which has grown month by month since I joined
  • Work with Sales Support Engineers on all technical issues.

Key Account Officer

Kasapa Telecom Co Ltd
Accra
08.2008 - 08.2013
  • Identifying needs and managing interactions with customers
  • Develop strong business and personal rapport with existing and new accounts
  • Introduce new product and service and explain why the need for them
  • Built and maintained productive relationships with customers and internal partners.
  • Acted as main point of contact in matters relating to client concerns and needs.
  • Developed successful customer relationships and quickly resolved service requests to increase sales.
  • Renewed existing accounts by cementing trusting relationships with customers.
  • Resolve different customer problems and participate in negotiations with customers
  • Submit daily and weekly reports on result and market conditions to the Head Of Department
  • Grow existing account both in numbers and volumes
  • Propose solutions to meet the need of customers with the changing trends
  • Provide information on competition for analysis
  • Oversaw multiple accounts and worked diligently to meet and exceed performance goals.

Regional Sales Manager

Kasapa Telecom Co. Ltd
Accra
04.2009 - 06.2009
  • Prospect for new corporate account in the region
  • Supervise the distribution channels in the region
  • Managed sales staffs in the region
  • Analyzed regional market trends to discover new opportunities for growth.
  • Supervised sales strategy, training, team structure and communication of regional sales program.

Stand Officer

British Council, U.K Education Fair
Accra
01.2004 - 01.2006
  • Assigned to assist University of Aberdeen, Scotland
  • Introducing programs offered by the university to students
  • Student recruitment and admission service

British Council
Accra
01.2003 - 01.2006
  • Exams Invigilators
  • Responsibilities
  • Invigilate/supervise U.K professional and institutional programs in Accra and other regional center
  • Filling of examination report forms
  • Packaging of examination materials for dispatch

Tutor

Accra Academy School
09.2002 - 07.2003
  • Taught economics as a subject in secondary form one (1) business classes
  • Facilitated the organization of activities of junior achievement on campus
  • Managed the junior achievement store
  • Assisted students in finding useful study methods to enhance academic performance.
  • Provided private instruction to individual or small groups of students to improve academic performance and prepare for academic or occupational tests.
  • Designed comfortable tutoring environment conducive to learning.

Sales Officer

Ekoa Ecovision Ltd
Accra
01.1997 - 01.2000
  • Promotion of Pharmaceutical Products,
  • Product sales and delivery
  • Reports on progress of products on the market

Education

Dip - Digital Marketing

01.2022

Business Mgt. Institute Certificate -

01.2020

01.2017

MBA - Public Adm, Marketing

Ghana Inst. Man
01.2016

Bachelor of Arts - Political Science and Sociology

University of Ghana
ACCRA
05.2006

Part Cert. And Two - Marketing

Inst. of Professional Studies (IPS) Chartered Institute of Marketing U.K
Accra
05.2002

Labone Sec. Sch
01.1996

Ordinary Level -

Antoa Secondary School
01.1994

Skills

  • SKILLS, EXPERIENCE AND PERSONAL ATTRIBUTE
  • Focus on performance
  • Communicate team performance standards clearly and explains the reason for these in order to gain commitment
  • Confronts individuals openly and directly when performance improvement is required and does so timely and appropriate manner
  • Communication Skills
  • Use the right words in dialogue and discussion to communicate ideas ,solve problem or reach agreement
  • Demonstrate sense of readiness to listen by recognizing the thought, ideas and feelings of the other person
  • Training and development skills
  • Territory Sales Management
  • Performance Management
  • Sales Tracking
  • Resolution-Oriented
  • Sales Process
  • Client Relationship Management
  • Prospecting Skills
  • Sales Reporting
  • Key Account Management
  • Sales Team Training
  • Territory and Account Management
  • Sales Expertise
  • Solution Selling
  • Pipeline Management
  • Relationship Building
  • Sales Planning
  • Consultative and Relationship Selling
  • Sales and Market Development
  • Salesforce
  • New Business Development
  • Lead Generation
  • Strategic Account Development
  • Sales Presentations
  • Verbal and Written Communication
  • Key Account Development
  • Team Oversight

Additional Information

  • Led the team at AIrtelTigo to successfully implemented APN solution for Population Census Nationwide with Ghana Statistical service in 2021

Accomplishments

  • Named "sales person of the year 2018 at Vodafone Ghana
  • Consistently maintained high customer satisfaction ratings.
  • Developed highly effective sales training strategies as Sales Manager of a 10-person team.
  • Consistently achieved self and company goals for 5 years in a row at Vodafone, 2 years at AirtelTigo, 7 years at Kasapa/ Expresso
  • Exceeded Sales Management goals by 120 % on a quarterly basis, which led to promotion to senior Account Manager at Vodafone

Timeline

Sales Manager

AirtelTigo Limited
02.2019 - 08.2022

Corporate Account Manager/ Public Sector

Vodafone Ghana
05.2015 - 01.2019

Corporate Account Manager

Vodafone Ghana
02.2015 - 06.2018

Head of Activations

Glo Mobile Ghana
03.2014 - 02.2015

Area Sales Manager

Glo Mobile Ghana
09.2013 - 02.2014

Regional Sales Manager

Kasapa Telecom Co. Ltd
04.2009 - 06.2009

Key Account Officer

Kasapa Telecom Co Ltd
08.2008 - 08.2013

Stand Officer

British Council, U.K Education Fair
01.2004 - 01.2006

British Council
01.2003 - 01.2006

Tutor

Accra Academy School
09.2002 - 07.2003

Sales Officer

Ekoa Ecovision Ltd
01.1997 - 01.2000

Dip - Digital Marketing

Business Mgt. Institute Certificate -

MBA - Public Adm, Marketing

Ghana Inst. Man

Bachelor of Arts - Political Science and Sociology

University of Ghana

Part Cert. And Two - Marketing

Inst. of Professional Studies (IPS) Chartered Institute of Marketing U.K

Labone Sec. Sch

Ordinary Level -

Antoa Secondary School

Sales Manager

Smart Infraco Ltd
12 0 - Current

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