MAVIS AMUA-SEKYI

- Executed strategic marketing campaigns to effectively engage target audiences and drive brand awareness.
- Managed corporate communications initiatives, including media relations, internal communications, and brand messaging.
- Coordinated event planning and execution, ensuring seamless operations and memorable experiences for attendees.
- Produced engaging content for marketing materials, websites, and social media platforms to enhance brand visibility and engagement.
- Conducted market research and competitor analysis to identify opportunities for brand positioning and differentiation.
- Collaborated with cross-functional teams and external agencies to develop branding strategies and marketing collateral.
- Monitored and analyzed marketing performance metrics to measure campaign effectiveness and inform strategic decision-making.
- Provided guidance and support to team members on marketing and communication best practices.
- Maintained brand consistency across all communication channels and materials.

• Assisted with planning and hosting of marketing events.
• Monitored web traffic to analyze website performance.
• Researched competitor trends and interpreted findings, reporting conclusions to supervisor.
• Cold called over 200 potential customers per day to help with marketing efforts and increase sales.
• Managed social media platforms for Broadspectrum and its subsidiaries
• Wrote copy for social media posts, promotional emails and other marketing collateral.
• Performed office administrative duties to enhance team cohesiveness.

• Executed record filing system to improve document organization and management
• Collating reports
• Providing interdepartmental assistance
• Managed over 50 customer calls daily
• Scheduled office equipment repair and maintenance to extend equipment lifespan and prevent unplanned downtime
• Generated reports and typed letters in Word and prepared PowerPoint presentations
• Monitored office calendars to plan meetings, activities and travel to maximize productivity