Summary
Overview
Work History
Education
Skills
Interests
Languages
Affiliations
Websites
Timeline
Generic
MARY ABENA SERWAA DICKSON

MARY ABENA SERWAA DICKSON

Summary

A Creative Marketing Manager with expertise in both online and direct mail marketing campaigns and strategy. Solid understanding of digital marketing and website analytics. Recognized for quickly understanding customer needs and consistently delivering timely and cost-effective solutions.

Overview

11
11
years of professional experience

Work History

Marketing Manager

NALO Solutions Limited
Accra
11.2020 - Current
  • Worked with management team to oversee and monitor marketing strategy.
  • Developed social media marketing strategies to help brand company and increase sales.
  • Managed creation of marketing materials, collateral and sales support tools.
  • Prepared and sent proposals to prospective clients.
  • Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
  • Represented company at local and trade association meetings to promote products.
  • Tracked, analyzed and reported on marketing program results.
  • Formulated and launched marketing and promotional campaigns to maximize profits.
  • Prepared monthly sales reports to document sales volumes, potential sales and areas of proposed client base expansion.
  • Developed and owned strategic narrative on key initiatives to drive category demand.
  • Evaluated and reported on campaign performance to relevant stakeholders and leadership across organization.
  • Translated market knowledge and strategy into thought-provoking stories and tools for CMO and business teams.
  • Planned advertising campaigns for online, print and other mediums.
  • Collaborated with other departments to coordinate strategic marketing activities.
  • Interviewed and hired talented individuals to add value to marketing team.

Founder /Content Writer

Everything Sells Ghana
Accra
06.2018 - Current
  • Delivered high-quality, insightful, informative and entertaining written content while meeting tight deadlines.
  • Brainstormed, researched and contributed content ideas that appealed to target audience.
  • Completed time-sensitive writing assigned on short notice and consistently met deadlines.
  • Wrote high quality SEO content based around keyword gaps and priorities identified by editor.
  • Wrote fiction prose, short stories, personal essays or descriptive analyses.
  • Created new ideas, products and story boards for new marketing campaigns.
  • Wrote sales copy, letters and other advertising and marketing material.
  • Performed in-depth research into topics to write clear and accurate copy.

Founder

WeMompreneurs
Accra
09.2015 - Current
  • Publishing of content related to Motherhood and entrepreneurship
  • Featuring and spotlighting hard working mothers to encourage them and motivate them on their journey
  • Providing support services such as Graphic designing, Marketing, social media management for some of these Mom owned businesses
  • Creator of WOM Journals, A journal disguised as a planner geared towards helping women achieve their goals
  • Providing financial support through partnerships to some of these Mom-owned businesses ( In 2020 we got an NGO in the US supporting two of our mothers with some funds)
  • Organized a personalized branding session for Mothers in business where a resource person spoke to them on the importance of Personal branding and took pictures of their products and themselves
  • Organized a community fair where we had 33 vendors exhibit their products and services.
  • Promote brand awareness by increasing market penetration across different markets.

Operations Manager

NALO Solutions Limited
Accra
09.2012 - 11.2020
  • Directed day-to-day operations by spearheading implementation of short-term and long-term strategies to achieve business plan and profitability goals.
  • Managed scheduling, training and inventory control.
  • Recruited, hired and trained crew members on application of projects, customer relations and customer service.
  • Built strong operational teams to meet process and production demands.
  • Implemented policies and standard operating procedures and managed quality, customer service and logistics.
  • Addressed customer concerns with suitable solutions.
  • Motivated and evaluated personnel for performance improvement and goal achievement.
  • Guided employees on understanding and meeting changing customer needs and expectations.
  • Delivered positive customer experiences by implementing effective quality assurance practices.
  • Identified areas of deficiency and performed root-cause analysis to solve problems.
  • Developed initiatives for process improvement and reviewed and assessed ongoing operations.

Education

MSc - Strategic Management and Leadership

Kwame Nkrumah University of Science & Technology
08.2021

BSc. - Management with Computing

Regent University College of Science & Technology
12.2011

Skills

  • Marketing (SEO
  • Marketing
  • Digital Marketing Social Media marketing)
  • INTERESTS
  • Writing , Women Empowerment
  • Competitive and Trend Analysis
  • Internet and E-Mail Marketing 
  • Product Launch
  • Marketing Campaign Management

Interests

VOLUNTEER ACTIVITIES , Member, Ohana Passion August 2009 Our group organized a one week program that was aimed at mentoring and teaching children from Christian Faith Foster Home in Afrafraha. We were able to bond with the children and share the knowledge we have acquired with them.

Languages

  • English - Expert
  • French - Beginner

    • Affiliations

    • Member, Ghana Enterprises Agency (2022 - present)

    Timeline

    Marketing Manager

    NALO Solutions Limited
    11.2020 - Current

    Founder /Content Writer

    Everything Sells Ghana
    06.2018 - Current

    Founder

    WeMompreneurs
    09.2015 - Current

    Operations Manager

    NALO Solutions Limited
    09.2012 - 11.2020

    MSc - Strategic Management and Leadership

    Kwame Nkrumah University of Science & Technology

    BSc. - Management with Computing

    Regent University College of Science & Technology

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