MARK DAVIS AFAGBEDZI
Trade Sales Manager
Kumasi,Kumasi
Summary
Astute Business Services Manager focused on supporting cross-functional teams to increase customer satisfaction through process improvements. Respectful and respected professional with exceptional knowledge of developing strategic plans for service excellence, training and recruitment. Customer-oriented, strategic-thinking sales management professional successful in cultivating partnerships, retaining top accounts and growing profit channels. Multi-tasking and self-motivated leader with expertise in expanding network connections and persuasively introducing products. Well-versed in implementing pricing models, managing vendor relations and expanding territory.
Overview
7
7
years of professional experience
Work History
Trade Sales Manager
Agricultural Development Bank - Ghana
09.2018 - Current
- Support other business units to drive existing trade businesses and develop new strategies to achieve
- (Trade income targets, increase new exited customers)
- Increase letters of credit businesses within the zone
- Increase export and general transfer businesses within the zone
- Assist the head of trade in the development of new products and review of some existing products
- Maintain good relationship with branches, departmental teams, and other unit members
- Supervise prompt issuance of draft letters of credits, swift copies and advices of payments
- Managed to grow my zone trade volume from USD 10 million in September to 2018 to USD 30 million in December within the first four months
- Managed to grow my zone trade income target from USD 1 million to USD 3 million within the first four month.
- Developed and implemented sales strategies to increase market share.
- Identified and developed new markets for products or services.
- Established relationships with key clients, while maintaining existing customer base.
- Created and presented monthly reports to management on sales performance.
- Analyzed data to identify trends in customer behavior and develop plans accordingly.
SME Cluster Manager
GCB Bank Ltd, Ashanti and BA, Ghana
02.2018 - 08.2018
- Provide leadership, manage and monitor the day to day sales activities of the SME relationship manager
- Develop and implement zonal sales plan to achieve revenue and profit objectives of the zone
- Drive sales activities across all products/channels within the zone to effectively improve and optimize revenue
- Responsible for driving business banking portfolio (assets/liabilities) within my zone
- Responsible for driving the profitability of branches within my zone
- Managed to grow my zones SME deposit from USD 7.8 million in February 2018 to USD 16.5 million in August 2018
- Managed to grow my zones asset book from USD 5.5 to USD 15.8 million within six months.
- Oversaw daily operations including staff management and customer service at the SME.
- Implemented cost-saving measures to reduce expenses of the SME.
- Monitored trends in industry to stay ahead of competition for the SME.
- Analyzed data from surveys conducted with customers of the SME.
- Organized events for customers to promote products and services of the SME.
- Managed customer relations by responding promptly to inquiries, complaints, and feedback.
- Prepared monthly reports on financial performance, sales forecasts, and inventory levels of the SME.
- Provided training sessions for new employees at the SME.
Zonal Manager
Ex Capital Bank Ltd, Kumasi, Ghana
Kumasi
08.2016 - 01.2018
- Responsible for driving the profitability of branches with my zone
- Responsible for driving both the personal and commercial banking portfolio (assets/liabilities) within my zone
- Lead/direct the branches efforts in assigned zones and identify new customers, and sales opportunities to build/increase market share and customer retention
- Drive sales activities across all products/channels within the zone to effectively improve and optimize revenue growth, expand business and improve sales of branches
- Solid computer skills including Excel, Typing, Word and PowerPoint presentations.
- Developed and implemented strategies to increase market share in the assigned zone.
- Created and managed budgets, monitored expenses and ensured cost-effectiveness of operations.
- Conducted regular sales meetings with regional teams to review performance, assign targets and discuss strategies for improvement.
- Analyzed customer feedback to identify opportunities for product optimization.
- Led training sessions on sales techniques, customer service and product knowledge for new staff members.
- Established strong relationships with key customers to understand their needs better.
- Coordinated promotional activities such as events, campaigns and offers to drive sales volume in the region.
- Built and maintained high performing teams by identifying top talent and focusing on growth and development while coaching and mentoring.
Education
Bachelor of Arts - Social Sciences (Economics and Geography)
University of Cape Coast
06.2006
Skills
- Client Relationship Management
- Performance Management
- Key Account Development
- Sales Tracking
- Revenue Forecasting
- Staff Management
- Sales Planning
- Sales Team Training
- New Business Development
- Account Management
- Strategic Planning
- KPI Analysis
- Market Research
- Profitability Optimization
- Exceptional Multi-Tasker
- Sales cycle forecasting
- Sales Agreements
- Sales Development
- Commercial sales practice
- Experience in sales
- Sales experience
- Sales process
- Foreign Trade Zone management
Affiliations
- Farming - Back Yard Garden
- Fishing
- Listening to Soul Music
- Watching Football
Volunteer Experience
Street Children Project- Tema- Ahaiman- Salesians of Don Bosco -Ghana. Year 2000 to 2002.
Missionary Work in the Villages of Sunyani Ghana - with Salesians of Don Bosco. Year 1999 to 2000.
Accomplishments
- Managed to grow my zone trade volume from USD 10 million in September 2018 to USD 30 million in December within the first four months.
- Managed to grow my zone trade income target from USD 1 million to USD 3 million within the first four month.
- Managed to grow my zones SME deposit from USD 7.8 million in February 2018 to USD 16.5 million in August 2018.
- Managed to grow my zones asset book from USD 5.5 million to USD 15.8 million within a period of six months.
Languages
English
First Language
English
Proficient (C2)
C2
References
References available upon request.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
Trade Sales Manager
Agricultural Development Bank - Ghana
09.2018 - Current
SME Cluster Manager
GCB Bank Ltd, Ashanti and BA, Ghana
02.2018 - 08.2018
Zonal Manager
Ex Capital Bank Ltd, Kumasi, Ghana
08.2016 - 01.2018
Bachelor of Arts - Social Sciences (Economics and Geography)
University of Cape Coast
Similar Profiles
Angela Obeng NyarkoAngela Obeng Nyarko
Relationship Manager at Agricultural Development Bank, Ghana.Relationship Manager at Agricultural Development Bank, Ghana.
RICHARD KWASI AKUOKORICHARD KWASI AKUOKO
IT Computer Hard & Soft and Electronic All Works at GhanaIT Computer Hard & Soft and Electronic All Works at Ghana
RUKAYATU AGBORUKAYATU AGBO
Implementation Officer at Agricultural Development BankImplementation Officer at Agricultural Development Bank