Hi, I’m
Maria Concepcion Catubig
Tema
Summary
Accomplished Business Development Manager with 20 years of experience in sales and marketing. Persuasive negotiator with diplomatic communication style and relationship-building expertise. Collaborative professional committed to providing clients with reasonable, business-smart solutions to common issues.
Overview
22
years of professional experience
Work History
Strategic Security SystemAccra
Business Development Manager
05.2023 - Current
Job overview
- Maintained open and ongoing communication with clients to meet needs and expectations.
- Established new customer accounts using negotiation and sales closing abilities.
- Determined business development opportunities and implemented effective strategy for client acquisition.
- Developed short-term and long-term vision and strategy to achieve targeted sales objectives.
- Leveraged cold calling, in-person visits and referrals to build leads.
- Gathered and analyzed business, market and competitor information to support development of strategic marketing plan.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
- Coached, developed and motivated team to achieve revenue goals.
Nelplast Ghana LtdAccra
Marketing Manager
10.2012 - 10.2020
Job overview
- Worked with management team to oversee and monitor marketing strategy.
- Prepared and sent proposals to prospective clients.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Represented company at local and trade association meetings to promote products.
- Tracked, analyzed and reported on marketing program results.
- Prepared monthly sales reports to document sales volumes, potential sales and areas of proposed client base expansion.
- Measured profitability of each product line and maintained current and accurate sales forecasts.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Collaborated with other departments to coordinate strategic marketing activities.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Conducted research to determine ideal markets for products and services.
Jelly Plastics Ghana LtdTema
Marketing Manager
02.2004 - 08.2012
Job overview
- Worked with management team to oversee and monitor marketing strategy.
- Managed creation of marketing materials, collateral and sales support tools.
- Prepared and sent proposals to prospective clients.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Represented company at local and trade association meetings to promote products.
- Tracked, analyzed and reported on marketing program results.
- Prepared monthly sales reports to document sales volumes, potential sales and areas of proposed client base expansion.
- Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
- Developed and owned strategic narrative on key initiatives to drive category demand.
- Delivered compelling sales presentations to demonstrate expert product knowledge.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
Space Pure Mineral WaterMandaluyong
Business Development Manager
10.2001 - 12.2003
Job overview
- Established new customer accounts using negotiation and sales closing abilities.
- Maintained open and ongoing communication with clients to meet needs and expectations.
- Determined business development opportunities and implemented effective strategy for client acquisition.
- Coordinated Daily Field Reports (DFRs) and distributed to clients.
- Oversaw regional and local sales managers and staff.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
- Gained market share in new sales performance through aggressive team training.
Education
University of The EastCaloocan Philippines
Bachelor of Science from Business Administration
04.2001
Jose Rizal CollegeMandaluyong Philippines
High School Diploma
04.1997
Skills
- Revenue Generation
- Project Management
- Business Development
- Customer Service
- Product and Service Sales
- Marketing Expertise
- Relationship Development
- Mentoring and Coaching
Timeline
Business Development Manager
Strategic Security System
05.2023 - Current
Marketing Manager
Nelplast Ghana Ltd
10.2012 - 10.2020
Marketing Manager
Jelly Plastics Ghana Ltd
02.2004 - 08.2012
Business Development Manager
Space Pure Mineral Water
10.2001 - 12.2003
University of The East
Bachelor of Science from Business Administration
Jose Rizal College
High School Diploma
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