Mansa M Dan-Musa
U.S Dallas, TX | Ghana, Accra | Nigeria, Abuja
Summary
Strategic revenue leader and business development executive with 10+ years driving growth across SaaS, technology, and industrial sectors. Proven track record of building and leading go-to-market (GTM) functions — sales, marketing, and customer success — from early-stage founder-led selling to scalable, repeatable revenue engines. Adept at closing enterprise deals, optimizing customer lifecycles, and aligning cross-functional teams to exceed aggressive growth targets.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Executive Director / Marketing & IT Manager
Taaji-Tell Limited
01.2024 - Current
- Built and led GTM functions from the ground up, managing sales, marketing, and client success to drive multi-sector revenue growth.
- Expanded B2B client base in Africa and the Middle East, increasing annual contract value by $2M+.
- Designed and executed multi-channel marketing strategies, achieving consistent 25% YoY revenue growth.
- Led enterprise-level sales cycles from prospecting to close, including strategic accounts in industrial and energy sectors.
- Developed customer success processes to improve retention and expansion rates, influencing product roadmaps.
Personal Assistant (Business & IT Oversight)
Japaul Energy Limited
01.2020 - 12.2023
- Supported executive-level decision-making for business development, logistics, and technology integration in oil & gas operations.
- Managed client accounts, ensured contract compliance, and oversaw operational execution for high-value projects.
Business Development Assistant & IT Lead
Hasna and Husna Global Trading LLC
01.2018 - 01.2020
- Created and executed GTM strategies targeting competitive markets, expanding presence across tech and industrial sectors.
- Conducted market research to identify customer segments, define pricing strategies, and drive adoption.
- Built partnerships that accelerated revenue growth and opened new regional markets.
Education
Bachelor of Science - COMPUTER SCIENCE
UNIVERSITY OF THE PEOPLE
United States Of America08-2026
GED -
DEO GRATIAS INSTITUTE
abuja, nigeria10-2021
DIPLOMA - SCIENCE, BUSINESS & ECONOMICS
BRITISH INTL. SCHOOL
SHARJAHSkills
- GTM Strategy & Leadership (Sales, Marketing, Customer Success)
- Revenue Modeling, KPIs & Performance Metrics
- Enterprise B2B SaaS Sales & Expansion
- Industrial / Manufacturing Market Penetration
- Strategic Account Growth & Retention (NRR)
- Pricing Strategy & Market Segmentation
- Pipeline Development & Forecasting
- Brand Positioning & Demand Generation
- Customer Onboarding & Adoption Playbooks
- Cross-Functional Executive Collaboration
- Contract Negotiation & Complex Deal Execution
- Data-Driven Performance Optimization
Certification
- Cybersecurity (Advanced & Intermediate), Deo Gratias Institute
- Business Strategy & IT Security Seminars, Accredited Institutions
References
References available upon request.
Timeline
Executive Director / Marketing & IT Manager
Taaji-Tell Limited
01.2024 - Current
Personal Assistant (Business & IT Oversight)
Japaul Energy Limited
01.2020 - 12.2023
Business Development Assistant & IT Lead
Hasna and Husna Global Trading LLC
01.2018 - 01.2020
Bachelor of Science - COMPUTER SCIENCE
UNIVERSITY OF THE PEOPLE
GED -
DEO GRATIAS INSTITUTE
DIPLOMA - SCIENCE, BUSINESS & ECONOMICS
BRITISH INTL. SCHOOL
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