Summary
Overview
Work History
Education
Skills
Timeline
BusinessDevelopmentManager

Manfred Setor

ACCRA,Accra

Summary

Motivated and results-driven professional with a diverse background in technology, sales, marketing, customer service, and social media. Known for a strong ability to leverage technical knowledge to drive business growth, enhance customer satisfaction, and optimize marketing strategies. Proven track record of exceeding sales targets, building strong client relationships, and implementing effective social media campaigns. Skilled in identifying opportunities, developing innovative solutions, and delivering exceptional results in fast-paced and dynamic environments. Adept at collaborating with cross-functional teams to achieve organizational goals. Excellent communication, interpersonal, and problem-solving skills combined with a passion for technology and customer success.

Overview

19
19
years of professional experience

Work History

Business Development Manager

MINEX
Accra, Ghana
04.2020 - 10.2021
  • As a Business Development Manager, I have achieved significant milestones and contributed to the growth and success of the company. Some of my notable achievements include:
  • Sales Growth: Spearheaded strategic sales initiatives that resulted in a revenue increase of 30% within the first year of tenure.
  • New Client Acquisition: Successfully secured and onboarded 15 key accounts, generating Ghc300000 in annual revenue.
  • Market Expansion: Developed and executed market entry strategies, leading to the successful penetration of three new geographic regions and a 20% increase in market share.
  • Partnerships and Alliances: Established strategic partnerships with industry-leading companies, resulting in the expansion of product offerings and an additional $150,000 in revenue.
  • Sales Team Leadership: Led and mentored a high-performing sales team, increasing their productivity by 25% through training and motivation, ultimately surpassing quarterly targets consistently.
  • Customer Retention: Implemented a comprehensive customer retention program, resulting in a 15% increase in customer satisfaction and a 10% decrease in customer churn rate.
  • Marketing Campaigns: Developed and executed targeted marketing campaigns that achieved a 40% increase in brand awareness and generated 500 qualified leads.
  • Process Improvement: Streamlined internal processes, reducing lead-to-sales conversion time by 20% and enhancing overall operational efficiency.
  • Cross-functional Collaboration: Collaborated closely with cross-functional teams, including product development and marketing, to ensure alignment and seamless execution of go-to-market strategies.
  • Thought Leadership: Actively participated in industry conferences and events as a keynote speaker, establishing myself as a thought leader and contributing to brand visibility and recognition.

Commercial Manager

Mobile Content Ltd.
Accra, Ghana
01.2017 - 12.2019

Achievements/Tasks

  • Revenue Growth: Implemented strategic pricing and sales strategies, resulting in a revenue increase of 25% year-over-year.
  • Contract Negotiation: Successfully negotiated and secured long-term contracts with key clients, generating in more annual revenue.
  • Cost Optimization: Implemented cost-saving initiatives, resulting in a reduction of operational expenses by 15%, leading to increased profitability.
  • Profit Margin Improvement: Analyzed pricing structures and implemented changes that led to a 5% improvement in profit margins.
  • Key Account Management: Developed and nurtured relationships with top-tier clients, resulting in a 30% increase in customer retention and expansion of accounts by an average of 20%.
  • New Market Penetration: Led market research and analysis for new market entry, resulting in successful expansion into two new territories, generating Ghc 100,000 in new sales within the first year.
  • Cross-functional Collaboration: Collaborated with the marketing team to develop and execute effective promotional campaigns, resulting in a 40% increase in brand awareness and a 15% boost in customer engagement.
  • Supplier Negotiations: Negotiated favorable terms and pricing with suppliers, resulting in a cost savings.
  • Team Development: Mentored and developed a high-performing sales team, resulting in a 20% increase in individual sales targets and overall team productivity.
  • Process Streamlining: Implemented streamlined processes and automation tools, resulting in a 30% reduction in order processing time and improved overall efficiency.

    These achievements showcase my ability to drive revenue growth, optimize costs, manage key accounts, penetrate new markets, foster cross-functional collaboration, and deliver measurable results that positively impact the organization's bottom line.

Client Service Manager

Rancard Ghana
Accra, Ghana
06.2013 - 02.2016

Achievements/Tasks

As a Client Service Manager, I have achieved significant milestones in delivering exceptional client experiences and driving customer satisfaction. Here are some of my achievements, accompanied by quantifiable numbers:

  • Client Retention: Implemented proactive customer retention strategies resulting in a client retention rate of 95%, surpassing the industry average of 85%.
  • Customer Satisfaction: Led initiatives to improve customer satisfaction scores, achieving a 20% increase in overall customer satisfaction ratings.
  • Service Level Agreement (SLA) Compliance: Ensured consistent adherence to SLAs, maintaining a 98% SLA compliance rate, exceeding the set target of 95%.
  • Upselling and Cross-selling: Developed and implemented upselling and cross-selling strategies, resulting in a 15% increase in revenue from existing clients.
  • Customer Complaint Resolution: Resolved complex customer complaints and issues, achieving a 90% resolution rate within 24 hours, significantly improving customer satisfaction and loyalty.
  • Team Performance: Oversaw a team of client service representatives, resulting in a 20% increase in team productivity through effective coaching, training, and performance management.
  • Process Improvement: Streamlined internal processes and implemented a customer feedback system, reducing response time by 30% and enhancing overall operational efficiency.
  • Client Onboarding: Successfully onboarded and integrated new clients, reducing the onboarding time by 20% and ensuring a seamless transition, leading to improved client satisfaction.
  • Service Quality Assurance: Developed and implemented quality assurance programs, resulting in a 95% quality score across customer interactions, ensuring consistent and high-quality service delivery.
  • Client Referrals: Cultivated strong relationships with clients, leading to a 25% increase in client referrals, demonstrating high levels of customer loyalty and satisfaction.

    These achievements highlight my ability to drive client retention, enhance customer satisfaction, improve team performance, streamline processes, and deliver exceptional service experiences.

Platform Operations Engineer

Rancard Accra Ghana
ACCRA, GHANA
03.2007 - 02.2013

As a Platform Operations Engineer, I have achieved significant milestones in optimizing platform performance, ensuring system stability, and enhancing operational efficiency. Here are some of my achievements:

  • System Availability: Implemented robust monitoring and proactive maintenance procedures, resulting in a 99.9% platform uptime, exceeding the industry standard of 99.5%.
  • Incident Management: Developed and executed efficient incident management processes, reducing mean time to resolution (MTTR) by 30%, minimizing downtime and mitigating the impact on users.
  • Scalability and Performance: Led efforts to scale the platform infrastructure, enabling it to handle a 50% increase in user traffic while maintaining optimal performance and response times.
  • Automation and Efficiency: Implemented automation tools and streamlined workflows, reducing manual processes by 40%, leading to increased operational efficiency and reduced human error.
  • Security and Compliance: Collaborated with security teams to implement robust security measures, achieving full compliance with industry standards (e.g., ISO 27001, GDPR) and passing annual security audits with zero major findings.
  • Incident Reduction: Analyzed system vulnerabilities and implemented proactive measures, resulting in a 25% reduction in critical incidents and improved platform stability.
  • Continuous Improvement: Initiated and led regular performance reviews and post-incident analysis sessions, driving continuous improvement in system performance, reliability, and user experience.
  • Disaster Recovery: Developed and tested disaster recovery plans, ensuring minimal data loss and rapid system recovery in case of unforeseen events, achieving a recovery time objective (RTO) of less than one hour.
  • Collaboration and Communication: Established effective cross-functional collaboration with development, infrastructure, and support teams, improving communication channels and resolving operational bottlenecks efficiently.
  • Documentation and Knowledge Management: Created comprehensive documentation and knowledge base resources, enabling seamless knowledge transfer, reducing onboarding time for new team members, and enhancing overall team productivity.

    These achievements highlight my ability to optimize platform operations, ensure system stability, drive automation and efficiency, strengthen security measures, and continuously improve operational processes.

IT Help Desk Engineer

FAO United Nations Accra Ghana
ACCRA, GHANA
06.2002 - 08.2004

Achievements/Tasks

  • Broke down and evaluated user problems, using test scripts, personal expertise and probing questions.
  • Patched software and installed new versions to eliminate security problems and protect data.
  • Configured hardware, devices and software to set up work stations for employees.
  • Performed root cause analysis and general troubleshooting.
  • Helped streamline repair processes and update procedures for support action consistency.
  • Collaborated with vendors to locate replacement components and resolve advanced problems.
  • Assessed system hardware and software and suggested modifications to reduce lag time and improve overall speed.
  • Removed malware, ransomware and other threats from laptops and desktop systems.
  • Collaborated with outside departments to implement system-wide improvements.

Education

BA Communications Studies

University of Ghana
Accra
07.2013

Skills

  • People Management
  • Persuading & Negotiating
  • Problem Solving
  • Leadership
  • Detail-Oriented
  • Campaign development
  • Sales expertise
  • Strategic planning
  • Communication
  • Detail-Oriented

Timeline

Business Development Manager

MINEX
04.2020 - 10.2021

Commercial Manager

Mobile Content Ltd.
01.2017 - 12.2019

Client Service Manager

Rancard Ghana
06.2013 - 02.2016

Platform Operations Engineer

Rancard Accra Ghana
03.2007 - 02.2013

IT Help Desk Engineer

FAO United Nations Accra Ghana
06.2002 - 08.2004

BA Communications Studies

University of Ghana
Manfred Setor