MACDONALD FIIFI COLEMAN ABADOO
Accra,AA
Summary
Visionary leader with over 15 years of experience driving growth, operational excellence, and innovation in the entertainment, media, and arts industries across West Africa and beyond. Adept at conceptualizing and executing impactful storytelling initiatives that elevate African narratives globally. My projects give voice to the dreams, wishes, and desires of the current African citizen, and in turn champion the universal relevance of African-based content to the global community.
Proven ability to lead diverse teams, manage complex projects, and deliver measurable business results while maintaining a high standard of artistic and organizational integrity.
Overview
26
26
years of professional experience
Work History
Vice President
International Theatre Institute ITI - Ghana
01.2020 - Current
- Oversaw strategic planning and execution of regional projects, achieving a 25% expansion in organizational reach within two years.
- Championed the World Theatre Day celebrations, engaging over 10,000 participants across digital and in-person platforms.
- Collaborated with ITI Global to align local initiatives with international mandates, strengthening Ghana’s cultural footprint globally.
Creative Director
Fiifi Coleman Productions
01.2016 - Current
- Directed award-winning theatrical productions, including “The Sixth Story (Decameron)” and “Still A Rose,” achieving an average audience satisfaction rate of 95%.
- Managed 20+ productions, reaching over 50,000 audience members and securing partnerships with leading cultural institutions.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
Founder & Executive Director
The Coleman Group LLC
01.2008 - Current
- Produced and directed the feature-length film “Pieces of Me,” screened in the USA, Ghana, and Nigeria, garnering critical acclaim.
- Directed the award-winning PSA “When Doves Cry,” reaching over 1M viewers globally.
- Coordinated international teams across Ghana, South Africa, and the USA, delivering high-quality productions on schedule and within budget.
- Developed key operational initiatives to drive and maintain substantial business growth.
Executive Producer & Head of Video Production
Pulse Ghana
01.2016 - 01.2021
- Directed and managed over 300 video productions, delivering a 40% increase in audience engagement.
- Spearheaded a digital content strategy that boosted Pulse Ghana’s online viewership by 50%.
- Supervised and optimized a $150,000 annual production budget, ensuring 15% cost savings annually without compromising quality.
- Recruited and developed high-performing teams, increasing project delivery efficiency by 30%.
Creative & Technical Director/Senior Production Manager
Sax Restaurant and Lounge
01.2011 - 01.2016
- Managed a $480,000 annual departmental budget, achieving 10% savings through operational efficiencies.
- Directed over 500 cabaret and Cirque du Soleil-style performances, enhancing customer retention rates by 20%.
- Led a team of 30+ performers, fostering a culture of excellence and creativity
- Lighting design of 100+ performances including: dance, music, political conferences, private events.
Elementary & Secondary School Instructor
GES
01.1999 - 01.2004
- Designed and implemented multi-grade curriculums, leading to a 15% improvement in student achievement metrics.
- Directed annual cultural festivals, increasing student participation by 30% and fostering community engagement.
- Conducted parent-teacher meetings to discuss student progress and development
- Full day 5th and 6 th grade classroom instruction including: reading, grammar, science, math, social studies.
Education
Master of Arts - Video And Film Production
Anne Arundel Comm. College
Maryland, USA01-2010
Master of Arts - Video And Film Production
Howard Community College
Maryland, USA01-2010
Bachelor of Arts - Theatre Directing
University of Ghana
01-2008
Associate of Arts - General Education
S. D. A Teachers Training College
Koforidua01-1999
Skills
- Strategic Leadership & Vision
- Directing for Film & TV
- High-Impact Storytelling & Content Creation
- Talent Development & Team Building
- Digital Media Strategy & Execution
- Social Media Management
Accomplishments
- Directed and produced content recognized with 5+ international awards.
- Increased organizational profitability by optimizing budgets across multiple leadership roles.
- Successfully scaled regional cultural initiatives to global platforms, amplifying African narratives.
- Delivered impactful leadership in diverse roles, fostering creativity and operational excellence.
- Produced and Directed the following Plays:
- Produced and Directed "You Play Me I Play You" (Ghana/Nigeria) -November 2024
- Produced and Directed "EDUFA" (Celebrating Efua Sutherland) - September 2024
- Produced and Directed "Prison Graduates" (Celebrating Efo Kojo Mawugbe)- July 2024
- Produced and Directed "Sons and Daughters" (Celebrating Joe De graft) - June 2024
- Produced and Directed "Offending Corpse" (Celebrating Ben Okyere Asante) - April 2024
- Produced and Directed "The Slaves" (Celebrating Mohammed Ben Abdallah) - March 2024
- Produced and Directed "Still A Rose" - November 2023
- Produced and Directed "Dilemma of a Ghost" (Celebrating Ama Atta Aidoo) - July 2023
- Produced and Directed "Women at Work" - March 2023
●Produced and Directed “Day the Seventh, The Sixth Story (Decameron) ” Hektomeron (Virtual) - March, 2021 (Award Winning)
● Produced and Directed “You Play Me, I Play You” (virtual) -June, 2020.
● Produced and Directed “Fowls For Sale” National Theatre - November, 2019
● Produced and Directed “Still A Rose” National Theatre - April, 2019
● Produced and Directed “You Play Me, I Play You” National Theatre - August, 2018.
● Directed “Prison Graduate” National Theatre - April, 2018. ● Directed “Dinner for Promotion” National Theatre - October, 2017.
Timeline
Vice President
International Theatre Institute ITI - Ghana
01.2020 - Current
Creative Director
Fiifi Coleman Productions
01.2016 - Current
Executive Producer & Head of Video Production
Pulse Ghana
01.2016 - 01.2021
Creative & Technical Director/Senior Production Manager
Sax Restaurant and Lounge
01.2011 - 01.2016
Founder & Executive Director
The Coleman Group LLC
01.2008 - Current
Elementary & Secondary School Instructor
GES
01.1999 - 01.2004
Master of Arts - Video And Film Production
Anne Arundel Comm. College
Master of Arts - Video And Film Production
Howard Community College
Bachelor of Arts - Theatre Directing
University of Ghana
Associate of Arts - General Education
S. D. A Teachers Training College
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