Summary
Overview
Work History
Education
Skills
Websites
Professional Highlights
Timeline
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MAAME YAA AGYAKWA BOATENG

MAAME YAA AGYAKWA BOATENG

Summary

I am a passionate individual with in-depth knowledge in the travel industry, backed by my IATA certification and comprehensive training in Amadeus systems, airfares, industry codes, and travel documentation. My background in geography enhances my understanding of destinations and travel routes, while my experience in digital marketing allows me to connect effectively with travelers. I pride myself on my client-focused approach and commitment to exceptional customer service throughout the passenger journey. I'm looking forward to the opportunity to grow in the aviation industry, where I can apply my unique combination of IATA expertise, industry code proficiency, geographical insight, and service-oriented skills to create meaningful travel experiences.

Overview

4
4
years of professional experience

Work History

Email Marketing Intern

Vind
02.2025 - 06.2025
  • Developing and executing email marketing strategies to support the launch of Sloud and ongoing customer engagement.
  • Writing a series of onboarding emails to help users get familiar and make the most of the platform.
  • Creating and managing email campaigns, including writing copy, and segmenting audiences.
  • Optimizing email deliverability, open rates, and click-through rates through A/B testing and analytics.
  • Collaborating with the social media and design teams to ensure consistency in messaging and branding.
  • Monitoring campaign performance and prepare detailed reports with actionable recommendations.
  • Writing newsletter to continually engage users.

Digital Marketing Bootcamp Graduate

Generation Ghana
09.2024 - 12.2024
  • Completed a comprehensive digital marketing bootcamp, acquiring a solid foundation in SEO, PPC, content strategy, and data analytics.
  • Developed and executed a full-scale digital marketing campaign, showcasing a strong ability to blend creative and technical skills.
  • Gained hands-on experience with Google Analytics, creating performance reports, and optimizing campaigns based on data insights.
  • Collaborated with team members on live projects, enhancing teamwork, communication, and project management skills.
  • Ability to quickly learn new tools and strategies in the fast-paced digital marketing landscape.

Front Desk Receptionist

Beauty Hotel
11.2021 - 07.2024
  • Greeted guests warmly and managed smooth check-in and check-out processes.
  • Handled reservations, phone calls, and emails in a professional manner.
  • Coordinated with housekeeping and maintenance to meet guest needs.
  • Processed payments and prepared accurate bills.
  • Assisted guests with inquiries and resolved concerns to ensure satisfaction.

Primary Distribution Margin Officer

National Petroleum Authority
01.2021 - 10.2021
  • Reconciled and processed data with Bulk Oil Storage and Transportation Company Limited (BOST) on inter depot transfer volumes and costs.
  • Analyzed data on inter depot transfers for PDM payments.
  • Visited retail outlets for UPPF field verification exercise.
  • Performed data entry of transporters’ claims on inter depot transfers.
  • Tracked Bulk Road Vehicles (BRVs).
  • Performed record keeping duties, scheduled appointments, dispatched letters, handles calls and other administrative duties.

Intern

Travel Yakata
08.2024
  • Initiated contact with potential business partnership opportunities.
  • Handled phone calls.
  • Booked travel reservations.
  • Managed phone correspondence.

Education

Marketing

Generation Ghana
Ghana
12.2024

Diploma in IATA Foundation in Travel and Tourism -

IATA
Canada
07.2024

BA - Geography and Rural Development

Kwame Nkrumah University of Science and Technology
Ghana
01.2020

High School Diploma -

Akosombo International School
06-2016

Skills

  • IATA foundation in travel and tourism
  • Customer service principles
  • Airfares and ticketing
  • Amadeus system functionality
  • Travel documentation and coding
  • Air transport product knowledge
  • Digital marketing fundamentals
  • Email marketing strategies
  • Graphic design skills
  • Consumer behavior analysis
  • Content creation expertise
  • WordPress management
  • SEO optimization techniques
  • Social media engagement
  • Microsoft Excel (intermediate)
  • Microsoft Word (advanced)
  • Microsoft PowerPoint (advanced)

Professional Highlights

  • Hacklab Competition, 04/01/19, Finalist, With two other teammates: Brainstormed and validated various ideas/problems suited for blockchain technology. Designed a solution to address the problem of academic grades and credential integrity. Developed a blockchain app to record and track academic grades, testimonials, and credentials, to make forgery nearly impossible.
  • Unilever Idea Trophy Competition, 11/01/18, 3rd Place Finish, With two other teammates: Created an idea for TV Advertisement for the Unilever Omo product. Developed a 360-degree plan to drive awareness and sales for the brand. Proposed actions to increase consumer participation in the ‘Dirt is Good’ promotion. Implemented strategies to create awareness around plastic waste. Developed strategies aimed at triggering behavioral change around improper disposal of waste among consumers. Created a brand campaign idea to promote brand loyalty among younger consumers.

Timeline

Email Marketing Intern

Vind
02.2025 - 06.2025

Digital Marketing Bootcamp Graduate

Generation Ghana
09.2024 - 12.2024

Intern

Travel Yakata
08.2024

Front Desk Receptionist

Beauty Hotel
11.2021 - 07.2024

Primary Distribution Margin Officer

National Petroleum Authority
01.2021 - 10.2021

Marketing

Generation Ghana

Diploma in IATA Foundation in Travel and Tourism -

IATA

BA - Geography and Rural Development

Kwame Nkrumah University of Science and Technology

High School Diploma -

Akosombo International School
MAAME YAA AGYAKWA BOATENG