Hi, I’m
Maame Adubea Asante-Yeboah
Accra
Summary
Social Media Manager with three years of content development experience. Adapts communications strategy based on data and market trends. Builds company reputation through dynamic campaign management. Skilled in Adobe Creative Cloud and video editing. Perceptive professional talented at storytelling and content curation. Anticipates and creatively solves problems to execute business plans. Strategic thinker demonstrating perseverance and critical thinking skills.
Overview
4
years of professional experience
Work history
XOXOROZAYAccra, Greater Accra Region
Interim Social Media Manager; Content Creator
09.2023 - 03.2024
Job overview
- Planning and developing social media campaigns
- Crafting compelling content or getting it developed
- Posting content across tiktok accounts
- Being on top of the latest social media trends
- Suggested and implemented new promotions and strategies to increase brand awareness.
- Scheduled social media posts using Hootsuite, optimising reach and maximising community engagement.
Echo House Ghana Limited
Intern
05.2021 - 06.2021
Job overview
- Created and managed an efficient financial record keeping system for the Company
- Designed successful advertisement strategy to maximize client capture and retention for various brands
- Engaged in basic affiliate marketing to generate profit.
- Monitored stock to maintain consistent supply for inventory.
i3Design Co.Tokyo
Social Media Manager Content Creator
01.2023 - Current
Job overview
- Planning and developing social media campaigns
- Crafting compelling content or getting it developed
- Posting content across social media accounts
- Adapted social media plan based on market research and customer data.
- Produced photo and video content with excellent editing skills.
- Analyzing running campaigns
- Being on top of the latest social media trends
Mooove AfricaAccra, Greater Accra Region
Marketing Intern
10.2023 - 12.2023
Job overview
- Designed successful advertisement strategy to maximize client capture and retention for various brands
- Curated and made engaging social media content and campaigns
- Contributed in planning of influencer and social media campaigns and strategies for growth.
- Participated in weekly brainstorming meetings, contributing innovative ideas for upcoming marketing initiatives and branding efforts.
- Assisted in editing and writing content for blogs and newsletters.
Bambos Adventure ParkAccra, Greater Accra Region
Social Media Manager
01.2021 - 01.2022
Job overview
- Effectively managed company's social media calendar was well ensuring optimal timing for social media posts based on analytics
- Develop creative and engaging, monthly social media strategies as well as a content plan
- Managed the day to day handling of the company's social media channels
- Adapted social media plan based on market research and customer data.
- Maintained brand values, verifying consistent copy and visual tone in line with brand guidelines.
The Bee PeopleAccra, Greater Accra Region
Brand and marketing lead
06.2024 - 06.2024
Job overview
- Liaised with PR agencies, securing positive press coverage for brand event; Outmosphere.
- Collaborated with sales team to ensure consistency in branding and messaging.
- Supervised rebranding project, reinforcing company's position in the market place.
- Executed digital marketing strategies for improved online presence.
- Led brainstorming sessions, fostering creativity within the team.
Education
University of Professional Studies, AccraAccra, Greater Accra Region
BSc. Business Administration from Marketing, Human resource management, Financial Reporting
01/2021 - 06/2024
Skills
- Teamwork
- Leadership
- Creativity
- Public Speaking
- Emotional Intelligence
- Public speaking
- Attention to detail
- Digital advertising management
- Proficient in Microsoft 365
- Adobe Creative Cloud Express
- Research and Analytical skills
- Marketing
- Typing
- Google Workspace
Custom
Reading, Poetry, Swimming, Writing, Art, Photography, Videography, Art, English, Beginner Twi, Beginner French
Languages
English
Fluent
Twi
Native
French
Beginner
Affiliations
- Reading
- Art
- Writing
Timeline
Brand and marketing lead
The Bee People
06.2024 - 06.2024
Marketing Intern
Mooove Africa
10.2023 - 12.2023
Interim Social Media Manager; Content Creator
XOXOROZAY
09.2023 - 03.2024
Social Media Manager Content Creator
i3Design Co.
01.2023 - Current
Intern
Echo House Ghana Limited
05.2021 - 06.2021
Social Media Manager
Bambos Adventure Park
01.2021 - 01.2022
University of Professional Studies, Accra
BSc. Business Administration from Marketing, Human resource management, Financial Reporting
01/2021 - 06/2024
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