Summary
Overview
Work History
Education
Skills
Training
Languages
References
Timeline
Generic

Lydia Gyedu

Accra

Summary

Dynamic banking professional with proven success at GA RURAL BANK PLC, excelling in team leadership and creative direction. A positive, proactive, results-driven, and highly personable individual who has a well-rounded background. Having a proven record of contributing to corporate growth and the goals of current and past employers by providing effective support to supervisors and colleague staff. Willing to accept responsibility for meeting deadlines promptly, and also to adapt quickly to business, cultural, and social environments. Able to learn the policies of a company, and make better decisions in the company's favour and interest. Lydia is currently seeking to contribute her rich skills, knowledge, and experience to an organization that offers opportunities for progression.

Overview

17
17
years of professional experience

Work History

Marketing Manager

Ga Rural Bank Plc.
01.2025 - Current
  • Built relationships with influencers in the industry for increased visibility.
  • Organized trade shows and exhibitions to promote brand awareness.
  • Collaborated with internal teams on product launches and advertising strategies.
  • Maintained relationships with key customers through regular communication.
  • Supervised a team of junior marketers in executing various projects.
  • Researched emerging technologies in digital marketing space.
  • Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty.
  • Conducted customer research to gain insights into consumer behavior.
  • Created content for promotional materials, including brochures, flyers, and websites.
  • Performed market analysis to better understand target audiences.
  • Developed and implemented marketing plans for new products.
  • Tracked budgets for all marketing initiatives and provided regular updates.
  • Managed social media accounts and campaigns.
  • Monitored competitors' activities to keep up with industry trends.
  • Coordinated with external vendors to produce promotional items, such as aprons and flyers.
  • Monitored progress and submitted performance reports.
  • Established effective working relationships with sales and agency leadership.
  • Planned events such as webinars or seminars to engage customers.
  • Identified opportunities for new client acquisition through various marketing channels.
  • Developed and implemented comprehensive marketing strategies to create awareness of the company's business activities.
  • Set specific marketing goals that align with the overall direction and business goals.
  • Liaised with media and advertising agencies to promote products.
  • Represented company at local and trade association meetings to promote products.
  • Planned and facilitated meetings with the board to share marketing plans and explain future business goals.
  • Collaborated with other departments to coordinate strategic marketing activities.

Personal Banker

Ga Rural Bank Plc.
01.2020 - 01.2025
  • Generated monthly reports summarizing sales activities, customer feedback surveys and other relevant data.
  • Resolved any customer complaints or issues in a timely fashion following established protocols.
  • Greeted customers warmly and made them feel welcome.
  • Verified identity documents for new customers before opening accounts in accordance with company policies.
  • Answered incoming calls, directed them to appropriate personnel and took messages.
  • Provided excellent customer service by responding quickly to inquiries via phone or email in a professional manner.
  • Processed payments from customers using a variety of payment methods, including Western Union, MoneyGram, Ria, and money orders.
  • Handled sensitive information in a confidential manner.
  • Updated customer information in databases regularly to ensure accuracy of records.

Teller

Ga Rural Bank Plc.
01.2014 - 01.2020
  • Received and processed customer transactions, including deposits, withdrawals, loan payments and other banking services.
  • Cross-sold additional bank products when applicable to meet customer needs.
  • Identified opportunities to refer customers to other areas of the bank for additional services.
  • Handled large volumes of currency quickly and accurately with minimal errors.
  • Adhered strictly to all security procedures related to handling money at the teller window.
  • Continuously updated knowledge about banking products, services, policies and regulations.
  • Identified fraudulent activity or suspicious behavior immediately reported it to management.
  • Maintained accurate records of all transactions for compliance purposes.
  • Balanced cash drawers on a daily basis.
  • Maintained confidentiality of all customer records and information according to company policies.
  • Verified customers' identification to ensure compliance with laws and regulations.
  • Resolved problems or discrepancies concerning customers' accounts.

National Service Person

Ghana Revenue Authority
Takoradi
09.2012 - 07.2013
  • Provided administrative support to the accounting department as required.

Shop Assistant

Endurance License Chemical Shop
Wassa Ankasi
12.2007 - 08.2010
  • Greeted customers and provided assistance with product selection.
  • Maintained accurate inventory levels through regular stock checks.
  • Assisted in maintaining store appearance by stocking shelves, organizing displays, and ensuring cleanliness of the shop floor.

Accounting Assistant

Pharmacy Council
Sekondi-Takoradi
05.2010 - 07.2010
  • Developed procedures for more efficient workflow in accounting department.
  • Answered questions from customers regarding their billing or payment status.
  • Provided support to upper management with special projects related to finance or accounting processes.
  • Worked closely with auditors during year-end audits to provide necessary documentation.

Education

BBA - Accounting

UNIVERSITY OF CAPE COAST
Cape Coast
01-2017

High School Diploma -

SUNYANI TECHNICAL UNIVERSITY
Sunyani
01-2012

Some College (No Degree) - Business Accountancy

ACHERENSUA SECONDARY SCHOOL
Brong Ahafo

Skills

  • Team leadership
  • Creative direction
  • Teamwork and collaboration
  • Analytical thinking
  • Adaptability and flexibility
  • Good accuracy and attention to detail
  • Ability to learn quickly and thrive in a new environment
  • Excellent customer service skills
  • Excellent communication skills
  • computer literate

Training

  • 05/01/12, Tally Accounting Software, 3-Day Training Programme. A seminar on Investment, Planning, Entrepreneurship & Corporate Excellence.
  • 04/01/10, A seminar on Investment Principles and Strategic Positioning for the Global Job Market.
  • 05/01/22, Cyber Security & Fraud Management Training for Rural and Community Banks.

Languages

  • English, Proficient
  • Twi, Proficient

References

  • Mr. Edward Hodze, Head of Finance & Administration, Ga Rural Bank Plc, Head office, Amasaman, 0249798243
  • Rev. Fr. George Arthur (COP), Chaplain, National Police Training School, P. O. Box GP 740, Accra, 0242353449

Timeline

Marketing Manager

Ga Rural Bank Plc.
01.2025 - Current

Personal Banker

Ga Rural Bank Plc.
01.2020 - 01.2025

Teller

Ga Rural Bank Plc.
01.2014 - 01.2020

National Service Person

Ghana Revenue Authority
09.2012 - 07.2013

Accounting Assistant

Pharmacy Council
05.2010 - 07.2010

Shop Assistant

Endurance License Chemical Shop
12.2007 - 08.2010

BBA - Accounting

UNIVERSITY OF CAPE COAST

High School Diploma -

SUNYANI TECHNICAL UNIVERSITY

Some College (No Degree) - Business Accountancy

ACHERENSUA SECONDARY SCHOOL

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