LORENTA NANA ESI AIDOO
Accra
Summary
A creative individual experienced in communication and media content production. Conversant with the various social media platforms and analytic tools. Familiar with media and marketing for the continued success of the company’s brand. Proven ability to develop engaging content, cultivate strong brand partnerships, and drive audience growth across various platforms.
Overview
7
7
years of professional experience
Work History
Influencer Manager
EchoHouse Ghana LTD
04.2024 - Current
- Increased brand awareness by developing and executing effective influencer marketing campaigns.
- Followed and reviewed competitor social media channels, content, and strategy to relay insights.
CONTENT & SOCIAL MEDIA MANAGER
ECHOHOUSE GHANA
04.2022 - 03.2024
- Tracked social media metrics to determine audience growth rate, volume, and reach
- Engaged with and responded to an online audience through relevant comments
- Created content for my brands per the social platform
- Prepared monthly calendar to manage online content across multiple platforms
- Took coverage for various events for the various social media platforms
- Carefully suggested and selected influencers for various campaigns for different brands
- Proposed creative ideas to engage followers with different content types and formats
- Planned, produced, and edited video projects to maximize engagements for TikTok and other social media platforms.
PRODUCER & RESEARCH ASSISTANT
CLASS FM
05.2021 - 01.2021
- Successfully produced a segment (Class Trends) for The Class Breakfast Show, which includes writing scripts and conducting research
- Supported The Class Breakfast radio show's day-to-day operations, including sound production and radio programming
- Liaised with any sponsors, and advertisers, and provided presenters with scripts if there were any to be mentioned including specific sponsors' slogans and adverts
- Assists in sourcing talent, coordinating programs and interviews and using media editing tools and technology
- Successfully developed and presented social media trends, a segment on the Class drive show.
PROJECT CO-ORDINATOR
DEVELOPERS IN VOGUE (NGO)
09.2019 - 12.2019
- Responsible for writing press releases for print media
- Managed digital customer engagement and maintained a media contact list
- Coordinated and secured vendors and sponsorships as well as organized speakers and facilitators for earmarked events
- Successfully coordinated the Diva Festival, which was an event focused on women in technology.
MARKETING & COMMUNICATIONS CO-ORDINATOR
UNIVERSITY OF GHANA BUSINESS SCHOOL (MARKETING & COMMUNICATIONS DEPARTMENT)
09.2018 - 06.2019
- Responsible for report and script writing of news releases, stories, and articles
- Developed content for the department's website and various social media platforms
- Created and implemented a social media plan for the various social media pages
- Took photographs and composed shots during events, edited photos, and delivered the final product.
INTERN
GHANA ARMED FORCES (PUBLIC RELATIONS DEPARTMENT)
05.2017 - 06.2017
- In charge of scriptwriting news stories and articles for broadcasting at Radio GAF
- Assisted with planning and scheduling news presenters including the documentation of stories
- Fulfill tasks set out by supervisors.
Education
B.A COMMUNICATION STUDIES (JOURNALISM OPTION) -
GHANA INSTITUTE OF JOURNALISM
01.2020
DIPLOMA IN COMMUNICATION STUDIES -
GHANA INSTITUTE OF JOURNALISM
01.2018
Skills
- Relevant knowledge of the Microsoft office suite
- Proactive and professional
- Exhibits interactive communication and interpersonal skills
- Competent in time management
- Committed and success oriented
- Collaborates effectively with cross-functional teams
Timeline
Influencer Manager
EchoHouse Ghana LTD
04.2024 - Current
CONTENT & SOCIAL MEDIA MANAGER
ECHOHOUSE GHANA
04.2022 - 03.2024
PRODUCER & RESEARCH ASSISTANT
CLASS FM
05.2021 - 01.2021
PROJECT CO-ORDINATOR
DEVELOPERS IN VOGUE (NGO)
09.2019 - 12.2019
MARKETING & COMMUNICATIONS CO-ORDINATOR
UNIVERSITY OF GHANA BUSINESS SCHOOL (MARKETING & COMMUNICATIONS DEPARTMENT)
09.2018 - 06.2019
INTERN
GHANA ARMED FORCES (PUBLIC RELATIONS DEPARTMENT)
05.2017 - 06.2017
B.A COMMUNICATION STUDIES (JOURNALISM OPTION) -
GHANA INSTITUTE OF JOURNALISM
DIPLOMA IN COMMUNICATION STUDIES -
GHANA INSTITUTE OF JOURNALISM
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