LESLIE STANLEY SEY

• Developed and implemented category strategy, reinforcing market leadership in appliance sales.
• Managed product lifecycle from introduction to discontinuation, aligning models with market demand.
• Monitored regional sales data, identified underperforming SKUs, and created targeted action plans for performance improvement.
• Ensured optimal stock levels across branches, balancing availability with inventory turnover targets.
• Collaborated with marketing team to plan impactful in-store and online promotions.
• Negotiated pricing rebates and promotional support with key international and local vendors.

• Market Strategy & Growth: Setting and executing the brand strategy to maintain TCL’s position as a leading electronics brand (ranked global top two for TV panels) and expanding market penetration across Ghana's 16 regions -1-3.
• Led P&L ownership for importation, distribution, and servicing of full TCL product range profitably.
• Led importation, distribution, and servicing of full TCL product range, ensuring profitability across all segments.
• Distribution & Channel Management: Overseeing the partnership with TCL Electronics Ghana Limited as the sole distributor, and managing the shift to a distribution model where products are available in partner shops rather than only TCL-owned shops -1.
• Stakeholder & Partner Management: Managing relationships with major electronics and home appliances shops to ensure TCL products are widely available and partners receive "attractive margin" -3.
• Negotiated competitive margins with partners to enhance collaboration and drive sales growth.

Managed import logistics for TCL home appliances.

• Oversee the importation process for all TCL home appliances, including televisions, air conditioners, refrigerators, and washing machines.
• Manage clearing agents, freight forwarders, and customs documentation to ensure timely clearance at Tema Port.
• Negotiated freight and logistics rates to enhance shipping cost efficiency and reduce lead times.

Supervised inventory management in warehouse operations.

• Supervise warehouse operations across key distribution hubs, ensuring accurate stock receipt, storage, and dispatch.
• Implemented inventory control systems to achieve optimal stock levels, minimize shrinkage, and ensure accurate stock management.

Coordinated distribution logistics for TCL products nationwide.

• Manage outbound distribution to TCL brand shops and Electroland Ghana Limited retail locations nationwide.
• Oversee delivery scheduling and route planning to ensure partner shops receive products within agreed timelines.

Implemented operational standards across all functions.

• Develop and implement standard operating procedures (SOPs) across all operational functions.
• Tracked key performance indicators (KPIs) to monitor delivery lead times, inventory turnover, and order fulfillment accuracy.
• Lead continuous improvement initiatives to reduce operational costs and improve efficiency.

Led operations staff in daily tasks and responsibilities.

• Manage and mentor operations staff, including warehouse supervisors, logistics coordinators, and distribution teams.

Collaborated with teams to align operational and sales goals.

• Partner with the General Manager to align operational plans with sales forecasts and business objectives.
• Work with the sales team to ensure stock availability for promotional activities and seasonal demand spikes.

• 1. Developed comprehensive marketing plans aligned with TCL's global "Beyond with TCL" initiative.
• 2. Positioned TCL as a leader in affordable, high-quality home appliances tailored to African consumers.
• 3. Built TCL's brand presence as a global partner of the Olympic Games and Arsenal FC.

• 5. Highlighted energy-saving technologies in communications to appeal to cost-conscious consumers.
• 6. Coordinated product demonstration events showcasing TCL's cutting-edge technology at trade shows.
• 7. Designed consumer promotions, including the "Akye3de3 Kese3" campaign, boosting engagement.

• Sales Performance: Driving sell-through rates by coordinating promotions and analyzing sales data to identify which products are moving fastest in specific regions.
• Increased sell-through rates by coordinating effective promotions driven by sales data analysis.
• Trained retail sales associates at partner stores and monitored stock levels to prevent shortages while ensuring exceptional customer service for TCL brands.
• Enhanced visual presentation of TCL products across retail locations to align with brand guidelines, improving customer engagement.

Developed and implemented mobile accessories category strategy to maximize revenue and profit margins.

• Sourced and managed inventory of mobile accessories tailored to preferences of Ghanaian consumers.
• Negotiated with local and international suppliers for competitive pricing and exclusive distribution rights.
• Enhanced sell-through rates by strategically placing and bundling accessories with handsets in promotional displays.

Designed and implemented visual merchandising standards across 50+ retail locations.

• Trained retail staff on accessory features and upselling techniques to improve customer engagement.
• Forecasted demand and managed stock levels across four distribution hubs and 12 branches.
• Coordinated timely replenishment with distribution team serving over 300 dealer shops.

• Led video editing department to deliver high-quality content efficiently.
• Developed concepts and supervised artworks to align with client vision.
• Supervised all screen printing including T-Shirts, Flags, Pens, Mugs.
• Resolved customer relations issues to improve overall satisfaction.
• Oversaw invoicing process to ensure accuracy and timeliness.

• Oversaw marketing and sales initiatives for Audi cars, enhancing customer engagement.
• Developed marketing strategies to enhance brand visibility in automotive sector
• Partnered with sales team to synchronize marketing campaigns with product launches, driving cohesive brand strategy.
• Managed social media accounts to engage customers and promote new offerings
• Created visual assets for newspaper advertisements, supporting brand messaging.

• Facilitated communication between vehicle owners and mechanics, streamlining repair updates.
• Oversaw invoicing for client billing, maintaining accuracy and timeliness.
• Processed vehicles for repair, ensuring timely and accurate handling.
• Managed credit control processes.