Larry Leslie Lartey

• Provide country-specific market, competitor, and product information for the Bosch Power Tools Accessories Business Unit (AC
• Develop & grow accessories sales & turnover in the assigned region (Anglophone and Francophone countries in West and Central Africa)
• Support, train & guide the local sales team to achieve annual growth objectives and turnover target
• Planning- Sales, forecasting, stock management, range development in the region
• Drive targets: sales, margin and individual KPI targets
• Effective implementation of Product lunch and Promotions across all Channels
• Implementing special distribution expansion projects (Accessories dedicated dealer and Accessories Van
• Collaboration with the central accessories business unit to develop the retail network and implement accessories business strategy
• Coordination and execution of marketing activities, marketing communication material & price lists
• Firsthand market information gathering by user visits with dealers, Key users and Artisans

• Developed and implemented a comprehensive sales strategy to drive revenue growth within your area.
• Drive and achieve annual sales targets and objectives
• Identified, recruited and developed retailer and specialized sell out channels
• Planned and supported the execution of sales and marketing activities(promotions) in specialized trade and partner accounts
• Managed 5 Sales Promoters (Key Account) in Greater Accra and Ashanti Regions for sales growth in the Key Account channel as well as ensure brilliant merchandising and improved visibility in stores
• Developed a good understanding of products, competition and key success factors to drive value and volume achievement in country
• Conducted regular customer visits in assigned sales area, taking into consideration account turnover development, product mix and requirements of customers
• Proactively reported competitor, unusual or new market conditions and product information
• Supported and assisted other team members in the regular training of Partners, Sales Promoters and Users in assigned territory

• Lead in Business development of company’s products in HORECA
• Build productive relationship with partners
• Responsible for the training and supervision of beverage van sales representatives for Accra
• Ensure introduction and continuous sales of company’s products in all sales segmentation
• Grow company’s spirit and wine range nationwide
• Work effectively with marketing to plan marketing activities on Spirit and Wine Brands in all segmentation
• Monitor, aid and accompany two (2) sales executives for customer relationship building and sales development in HORECA and mainstream channels in order to coach and influence sales
• Analyze and report on performance of spirit and wine brands of company
• Ensuring right merchandising, category placement and pricing.

• Responsible for all, sales reporting, profit and performance analysis, and viability of joint-up business plans with partners
• Support Key Account Team to build company brands and customer relationships
• Relieve Account Managers when on annual leave
• Ensure implementation of promotional activities for Vivo Energy Ghana Ltd (Shell) Petrol Forecourts in Accra
• Support Key Accounts Team to ensure excellent partnerships and creative ways of working with agencies and all stakeholders to generate compelling solutions
• Ensure and enhance growth in company Reserve brands
• Work with Reserve Consumer Planning and Activation team to manage and plan activities to enhance the growth and sales of Reserve brands
• Responsible for GGBL’s engraving Service.

• Developed and maintained a mutually beneficial relationship with customers.
• Ensured availability of products in all the channels within my assigned territory
• Monitored retailer stocks to avoid product aging
• Inspected product placement and ensured strategic display of our brands in trade
• Ensured our point of sales and merchandising materials are deployed and displayed effectively to enhance the corporate image of the company
• Created awareness of key campaigns and promotions in the trade
• Engaged consumers on products and services to influence their final choice
• Assist Sales Executive in identifying key outlets for branding to enhance brand visibility
• Assist in organizing events, modeling self-run promotional activities to create brand awareness within area
• Ensure all product communications are up-to-date and in great condition and consumer complaints
• Gathering of competitor intelligence information (New products, promotions, advertising, sponsorship of programs, point of sale materials, consumer reactions to their products, competitor price.

· Developed and managed relationships with customers in order to further understand their strategies, and plans and resolve any areas of potential conflict

· Raised and influenced purchase orders from and into accounts within my assigned territory

· Aligned with six Van salesmen on their daily targets as well as their plan on how to improve performance

· Monitored wholesaler’s stocks to avoid shortages, overstocking and product aging

· Ensured and drove wholesale target achievement in volume

· Ensured availability of products in all the channels within my assigned territory

· Inspect product placement and ensure strategic display of our brands

· Creation of awareness of key campaigns and promotions in the trade

· Collect and prioritize data on sales of company product

· Deliver on company pricing strategy

· Plan and execute market activations in designated outlets to create brand awareness as well as an increase in sales., Develop commercial and mutually beneficial relationships with retailers in my assigned area