Summary

Overview

Work History

Education

Skills

Key Trainings

Timeline

LARBI OFFEI DARKO

Accra

Summary

As an intuitive Operations, Sales, Marketing and Brand Activation Specialist, skilled at increasing business through diligent research and efficient resource allocation. Especially adept at managing complex projects while also developing key stakeholder relationships. I possess valuable experience working as top executive on number of products and companies. As a positive, enthusiastic and energetic individual with excellent communication skills both written and verbal. Am a highly motivated and driven sales executive with several experience in a high-level sales environment, confident and tenacious with a proven track record, excellent communicator and leader with an emphasis on utilizing the strength of colleagues and creating an environment of forward-thinking ideas driven by business needs, sales targets and innovative marketing solutions.

Overview

years of professional experience

Work History

REGIONAL HEAD { SALES & DISTRIBUTION }

ZEEPAY GHANA LTD

01.2022 - 01.2025

Ensure fintech daily, weekly, monthly activation's and distributions targets are achieved throughout the acquisition channels.
Oversee the relationship and performance of super/master agents.
Ensure fintech active subscribers’ growth per business plan.
Report fintech’s distribution performance to management as well as challenges and action for improvement.
Manage and provide solutions to issues that require formal solutions.
Ensure daily field activity issues are managed and resolved timely.
Work with finance to ensure payment of commissions is effectively and timely performed.
Oversee performance of all sales team members on grounds and take periodic updates from national implementation managers to track performance of distribution network within their enclaves.
Review reports on regular basis relating to progress made with the zone and in accordance with the measurement metrics set.

SALES & BRAND ACTIVATION HEAD

AVNASH INDUSTRIES GHANA

01.2017 - 01.2022

Identified and established key account to secure additional revenue; follow up on deals, verified correct delivery of contractual obligations.
Prioritized consistent improvement in sales quality and value proposition, negotiations and closing lucrative deals to facilitate business development and client portfolio growth.
Leads market research and industry/competitive analysis to eliminate coverage gaps.
Engages in cost benefit analysis that seeks to obtain the best prices for the organization.
Defines company policies and implement training among sales team.
Supervises all sales team in accordance with company policies and applicable laws.
Maintain safe and healthy work environment by establishing, following and enforcing sales strategies and methodologies.
Brand building and activation.

SALES / PROJECTS MANAGER

DOUBLE – E -MARKETING SOLUTIONS

01.2013 - 01.2017

Led the launch of Dano milk in Ghana drive sales and fortify product portfolio.
Spearheaded market research and analysis to generate sales forecasts.
Established trusted long term key account to facilitate organizational sustainability.
Conceptualizing and implementing marketing strategies, promotional campaigns and discount schemes.
Streamlining market research for identification and enforcement of competitor’s benchmarks.
Organizing training for sales team and maintaining constant dialogue to optimize productivity.
Preparing sales and advertising contracts and reviewing advertising materials such as TV commercials, print materials and online advertisement.
Responsible for the planned and unplanned images of products and services.
Preparation of projects budgets and project itinerary for client.
Responsible for determining the marketability of products.
Ensure that company services are designed to meet clients need better than competitors.
Develops new relationship in established accounts.

SALES/ DISTRIBUTION MANAGER

MARKETING & PROMOTION CONCEPTS

01.2010 - 01.2013

Establish and cultivate relationship with organizations clients.
Creating promotional information to drive business and sales.
Development of sales and writing of business proposals.
Coordinates activities of departments such as sales, graphic arts, media, finance and research.
Preparation and negotiating of adverts and sales contracts.
Establish schedules covering design, development, production and distribution of campaign to meet launch dates.
Provision of detailed plans for promotion in line with marketing strategy.
Analyzing the target audience to determine the type of marketing and promotion offer that would be most effective.
Gather and organize information to plan advertising and promotion campaigns.

INTENSHIP

CONTROLLER & ACCOUNTANT GENERAL DEPARTMENT

07.2009 - 10.2009

Issuing of all forms of Government payment invoices and receipt to institutions.
Writing of weekly and monthly stock report.
Negotiating the terms of an agreement and closing same.
Maintaining customers database.
Entry of customers’ accounts details.
Auditing of weekly and monthly ledgers and cash books.

FRONT OFFICE

ULTIMATE HOTEL LTD

01.2005 - 01.2006

Maintaining and developing relationships with existing customers in person and via telephone calls and emails.
Responding to incoming emails and phone inquiries.
Acting as a contact between the company and its existing and potential markets.
Cold calling to arrange meetings with potential customers to prospect for new business.
Presenting the services of the company in a structured professional way face to face.
Making follow up on customers and prospects.