Kwame Okyere

With a Bachelor of Arts Degree in Communications Studies and a Diploma in Public Relations and Advertising, I have acquired extensive knowledge in project management, branding, communication, marketing, and leadership over the years. Currently pursuing an MA in Communications Studies, I possess over thirteen years of experience in marketing, communications, and commercial roles within the inhouse and agency settings.

• Established and led the newly created Yara Digital Value Chain Solutions Unit for Yara Ghana Limited
• Led the successful launch of the Yara Connect App in November 2022, a retailer connectivity app aimed at creating a digital route to market and running Yara's retailer loyalty programme
• Developed and executed effective go-to-market plans resulting in the enrollment of 600 retailers, with 350 actively engaged on the app within ten months
• Transformed the marketing and communications function at Yara Ghana Limited from a utilitarian one into a strategic and commercially relevant department, aligning with overall business plans and objectives
• Managed the country roll-out of the new Yara Ghana website (Episerver Project) and implementation of digital marketing activities via various platforms, making Yara Ghana a prominent digital presence in the agricultural input industry
• Coordinated the successful launch and implementation of the Yara Channel Partnership Activation programme to incentivize the distribution chain and enhance brand visibility through a nationwide project that saw the cobranding of over 200 retail outlets
• Oversaw the Yara 10,000 school bags project, a CSR initiative distributing educational materials and recycled Yara sacks to rural farming communities across six regions in Ghana in partnership with Trashy Bags, a social enterprise based in Accra
• Provided strategic direction and successfully coordinated the implementation of Integrated communications solutions for key brands including Ecobank Ghana, then Barclays Bank Ghana, Barcelos, MAN BOSCH Ghana Ltd, and the Social Security and National Insurance Trust during my tenure in the Advertising Agency business