Summary

Overview

Work History

Education

Skills

References

Accomplishments

Timeline

Kwame Asubonteng

Accra

Summary

Strategic business leader with 12+ years of experience delivering profitable growth and market leadership in business development, retail, and digital commerce across Ghana and west Africa. Expertise in franchise & distributor management, partner development, and large-scale team leadership. Proven ability to lead P&L, forecast demand, manage digital inventory, and align commercial functions to maximize profitability. Strong foundation in banking and financial analysis, now complemented by high-impact commercial roles at Glovo, Jumia, and Melcom.

Overview

years of professional experience

Work History

Country Head, Digital Commerce

Melcom Group

05.2024 - Current

Establish and lead the Digital Commerce Division for Ghana’s largest retail & FMCG group, with full P&L ownership of a USD $25M+ portfolio.
Launch and scale Melcom’s first e-commerce platform, growing monthly online sales from USD $250K to over $2M within 12 months.
Direct a cross-functional team of 80+ professionals across commercial, operations, marketing, and technology functions.
Onboard 200+ FMCG principals and distributors into the digital ecosystem, expanding assortment across grocery, household, and consumer goods.
Negotiate strategic partnerships with global FMCG brands and local distributors, increasing digital channel contribution to group sales by 15% within the first year.
Develop and execute annual business plans and forecasts, ensuring alignment with group-wide growth objectives.SOPs, Policies, & Operational Efficiency.
Develop and implement SOPs and policies for operational and financial processes, ensuring compliance, operational efficiency, and cost reduction.
Lead the transformation of operational workflows that saved 30% in overhead costs.

General Manager

Glovo Ghana

10.2022 - 04.2024

Owned the P&L for Ghana, driving revenue growth to USD $15M annually while improving EBITDA margins.
Expanded operations by on-boarding top franchise-style B2B partners, including multinational FMCG companies and leading restaurant chains.
Designed and executed 2-year market growth strategy, doubling order volume and expanding service to new cities.
Managed a cross-functional team of 50+ professionals, coaching senior leaders and building a performance-driven culture.
Negotiated with government regulators, aggregators, and industry associations, strengthening competitive positioning and ensuring compliance.
Introduced new processes and systems to enhance delivery performance, improving operational efficiency by 25%.
Worked global and regional teams to coordinate and execute projects in the country.
Created the strategy and defined the execution for partners to grow through promos negotiations, marketing activation and menu performance (selling items, AOV, Conversion Rate, cross-selling and up-selling).

Head of Key Account Managers

Jumia Ghana

07.2020 - 10.2022

Managed a USD $10M+ portfolio across all categories, achieving 150% GMV growth in two years.
Directed annual business planning, forecasting, and negotiations with suppliers and distributors, aligning with profitability goals.
Optimized pricing, promotions, and assortment strategy, contributing to sustained positive EBITDA trajectory.
Built and mentored a team of 10+ key account managers, strengthening partner acquisition and distributor management.
Collaborated with logistics and tech teams to improve fulfillment rates to 95%+ and reduce delivery times.
Managed existing vendor relationships; supplier/partner contracts; day-to-day relationships and negotiated and secured best pricing for fulfillment efficiencies and shipping costs.
Planned, structured and implemented Tier 1 and Tier 2 campaigns to offer good price and assortment for customer satisfaction ultimately leading to growth in active customer and revenue.
Acted as the P&L and category owner for my respective vendors, possessing a complete understanding of internal and external variables that may impact the business.

Business Manager

Alliance Marketing Group (Nokia Distributor)

11.2017 - 01.2020

Delivered GHS 1.5M+ in monthly sales across wholesale, B2B, and retail.
Managed pricing strategy and inventory flow for Tier 1 clients (AirtelTigo, Compu Ghana, Melcom).
Developed sales forecasts and market analysis to support national commercial strategy.

Relationship Manager

Universal Merchant Bank

09.2016 - 11.2017

Managed corporate client portfolio with a focus on pricing assets and long-term liabilities.
Supported budgeting, investment planning, and performance reporting to senior leadership.