Open To Work
Kwabena Wiredu Arthur
Accra
Work Preference
Summary
Strategic communications and digital marketing professional with over 6 years of experience in social media management, music distribution, event production, and public relations. Expertise in growing online communities and executing large-scale events. Skilled in prioritizing tasks in fast-paced environments while fostering collaboration and delivering measurable results.
Overview
9
9
years of professional experience
Work History
Music Distribution & Client Support Specialist
Ditto Music
Accra
03.2020 - Current
- Advised clients on streaming platform strategy, metadata optimization, and release scheduling to enhance audience engagement.
- Acted as the primary technical resource for 70+ artists and record labels, resolving platform, distribution, and account issues.
- Managed and retained existing client accounts through proactive outreach, upselling, and performance reviews, strengthening client relationships.
- Collaborate with the sales team to consistently meet and exceed individual and team revenue targets.
- Contribute to strategic planning discussions, translating technical platform knowledge into actionable business recommendations.
Store Manager
AkwaabaUK
Accel
12.2019 - Current
- Conducted daily store operations, including opening and closing procedures and cash handling.
- Monitored sales performance, identifying service delivery improvement opportunities.
- Managed inventory levels and conducted regular stock audits for accuracy.
- Managed inventory tracking and conducted physical counts to ensure accuracy.
- Monitored inventory levels, placing timely orders to maintain optimal stock.
Event Volunteer
SarkCess Music
Accra
01.2019 - Current
- Managed backstage logistics for artist and crew needs.
- Coordinated with crew members to ensure smooth production flow.
- Monitored backstage operations to ensure seamless event execution.
- Assisted in setting up concert equipment and stage layouts.
- Assisted production directors with film shot planning and logistics to support successful concert events.
- Communicated effectively with artists to ensure their needs were met promptly.
- Facilitated equipment transport to ensure timely arrival at event locations. of equipment between venues.
- Retrieved items on- and off-site for personnel, talent and special guests.
- Tracked engagement across 5 social media platforms during live events, delivering real-time audience insights to the production team.
Social Media Coordinator (Freelance)
SarkNatives GH
Accra
01.2017 - Current
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Ensured consistent daily engagement through timely social media postings. and interactions across social media channels to enhance audience engagement.
- Developed engaging social media content for various platforms.
- Engaged with followers on social media by promptly responding to comments and messages, fostering community interaction.
- Leveraged Twitter and Facebook to promote products, services, and content, increasing brand visibility.
- Monitored social media trends and audience engagement metrics regularly.
Social Media Manager (Freelance)
3Music Awards
Accra
01.2019 - 01.2022
- Managed and expanded 3Music Awards Facebook page social media accounts on Facebook and Twitter, increasing brand visibility and engagement.
- Developed and executed content calendars, creative campaigns, and online contests, increasing audience retention and follower acquisition.
- Monitored brand presence and community sentiment across platforms, responding to comments and messages to strengthen fan relationships and enhance community interaction.
- Produced detailed performance reports analyzing campaign metrics, engagement rates, and audience growth to inform future strategy.
Production Assistant
Popular But Broke
Accra
11.2021 - 11.2021
- Coordinated equipment setup and movement across multiple production sets, ensuring seamless transition and operational readiness.
- Assisted technical crew with equipment operation and troubleshooting, resolving on-site issues to maintain uninterrupted production flow.
- Prepared and organized materials and equipment for filming and content creation, enhancing readiness.
- Managed production schedules to ensure timely completion of tasks. and logistics for production team members.
- Assisted in daily production activities and workflow management.
- Assisted in daily production tasks to ensure smooth workflow.
- Organized props for productions, ensuring availability and contributing to smooth operations.
- Supported the crew by handling administrative tasks efficiently.
Research Team Member
3Music Awards
Accra
01.2018 - 03.2020
- Conducted comprehensive research on 1,000+ songs annually to support fair, data-driven award nominations.
- Collaborated with research committee to establish best practices for music cataloging and evaluation methodology, improving award nomination process.
- Analyzed findings that informed award category decisions and set industry benchmarking standards.
Production Runner
Rave Media Group (AfroNation)
Accra
12.2019
- Facilitated backstage operations for one of Africa's premier music festivals, ensuring seamless communication with 20+ performing artists.
- Coordinated artist hospitality and escorted performers between venues, ensuring timely arrivals and addressing on-site production requests.
- Coordinated transportation for artists to ensure timely arrival at venues. and scheduling to ensure timely arrivals.
- Assisted with setup and breakdown of concert stages and equipment, contributing to efficient event execution.
- Managed inventory of production supplies and materials, ensuring availability for seamless production operations.
Education
Bachelor of Arts - Strategic Communications
African University College of Communications
Accra, Ghana05-2022
High School Diploma -
IPMC College of Technology
Accra01-2017
Skills
- Marketing analytics
- Client management
- Artist support
- Social media management
- Audience interaction
- Brand engagement
- Content management
- Project management
- Social media management
- Strategic development
- Team collaboration
- Strategic development
Hobbies and Interests
- Music
- Football
- Research
- Reading
Languages
- English, Fluent
- Twi, Native
Timeline
Production Assistant
Popular But Broke
11.2021 - 11.2021
Music Distribution & Client Support Specialist
Ditto Music
03.2020 - Current
Store Manager
AkwaabaUK
12.2019 - Current
Production Runner
Rave Media Group (AfroNation)
12.2019
Event Volunteer
SarkCess Music
01.2019 - Current
Social Media Manager (Freelance)
3Music Awards
01.2019 - 01.2022
Research Team Member
3Music Awards
01.2018 - 03.2020
Social Media Coordinator (Freelance)
SarkNatives GH
01.2017 - Current
Bachelor of Arts - Strategic Communications
African University College of Communications
High School Diploma -
IPMC College of Technology