Kent Daniel Kodzo Vorsah
Accra
Summary
Results-driven Senior Sales and Marketing Officer with proven success in developing targeted campaigns and enhancing brand awareness. Expertise in market analysis and strategic collaboration, driving customer engagement and retention.
Overview
10
10
years of professional experience
Work History
Senior Sales and Marketing Officer
Cosmopolitan Health Insurance
Accra, Ghana
03.2024 - Current
- Developed and implemented targeted marketing campaigns to increase brand awareness.
- Coordinated promotional events, enhancing customer engagement and retention.
- Conducted market research to identify emerging trends and competitive strategies.
- Collaborated with cross-functional teams to align sales goals with marketing initiatives.
Sales and Marketing Officer
Equity Health Insurance
Accra, Ghana
03.2022 - 03.2024
- Developed targeted marketing campaigns to enhance brand awareness and customer engagement.
- Conducted market research to identify trends and opportunities for product development.
- Collaborated with cross-functional teams to design promotional materials and sales strategies.
- Analyzed sales data to optimize pricing strategies and improve revenue performance.
Commercial Sales Representative
Blue Skies Company
Koforidua, Ghana
01.2018 - 03.2021
- Developed and maintained strong client relationships to drive sales growth.
- Identified customer needs and tailored solutions to enhance product offerings.
- Conducted market research to inform strategic sales initiatives and product positioning.
- Collaborated with cross-functional teams to streamline sales processes and improve customer service.
Branch Sales Representative
Daakye Pension Trust
Koforidua, Ghana
02.2016 - 12.2018
- Developed and maintained relationships with clients to enhance customer satisfaction and loyalty.
- Executed sales strategies to meet branch objectives and drive revenue growth.
- Trained and mentored junior sales representatives on best practices and product knowledge.
- Analyzed market trends to identify new business opportunities for service expansion.
Education
Business Administration And Management
Ghana Technical Univesity College
Koforidua09-2020
No Degree - Human Resources Management
ICM
UK11-2008
No Degree - Technical ( Wood Work )
Tsito Secondary Technical School
Tsito Awudome11-1999
Skills
- Effective sales presentations
- Evidence-based decision making
- Customer relationship management
- Social media engagement
Accomplishments
- Collaborated with team of four in getting onboard DVLA nationwide.
- Documented and resolved other clients issues which led to recommendation on a closed business
- Achieved the best worker by completing the year exceeding year target with accuracy and efficiency.
Networking and market research
Networking
. Attending industry events ( Conferences and Workshops )
. Connecting with industry professionals on Linkedln.
. Building relationships with potential partners.
Marketing Research;
. Analyzing market trends in Ghana.
. Identifying target customer preferences.
. Studying competitors in the Ghanaian market.
Languages
English
Bilingual or Proficient (C2)
Timeline
Senior Sales and Marketing Officer
Cosmopolitan Health Insurance
03.2024 - Current
Sales and Marketing Officer
Equity Health Insurance
03.2022 - 03.2024
Commercial Sales Representative
Blue Skies Company
01.2018 - 03.2021
Branch Sales Representative
Daakye Pension Trust
02.2016 - 12.2018
Business Administration And Management
Ghana Technical Univesity College
No Degree - Human Resources Management
ICM
No Degree - Technical ( Wood Work )
Tsito Secondary Technical School