Kennedy William Ayev Atta
Accra
Summary
Proactive and meticulous Ecommerce expert with over 11 years of experience in the Fast Moving Consumer Goods and online commerce. Effective leader and problem-solver who excels at streamlining operations to decrease costs and promote organizational efficiency. Offering hardworking mentality and history of success coordinating and monitoring operations across various departments. Highly committed and motivated Professional.
Overview
12
12
years of professional experience
Work History
Head of Commercial Operations and Revenue
Jumia Ghana Ltd
Accra
07.2021 - Current
- Coordinated innovative strategies to accomplish Sales objectives and boost long-term profitability.
- Developed and implemented favorable revenue structures balancing firm objectives against customer targets.
- Directed successful SEO and link-building campaign to increase website's credibility and drive traffic.
- Filled Team Gaps by Hiring, training, and building high-performing team members to fit effortlessly and efficiently in my inherited High performing Team.
- Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
- Doubled retail customer volume within 3 months of taking over.
- Improved company profitability through effective use of subsidy Spend and innovative customer offerings.
- Drove team of 9 direct reports in new efficient data analysis to inform planning, Proper onsite merchandising, and flawless campaign execution.
Head of Category
Jumia Ghana Ltd
Accra
05.2020 - 06.2021
- Developed and presented detailed analysis of investment performance, portfolio attributes, and benchmark composition to evaluate Performance strategies.
- Created and executed aggressive Sales strategies to increase Year on year Performance.
- Cultivated Vendor relationships through high levels of direct communication to maintain Vendor loyalty.
- Assessed and reported on performance Matrix on monthly and quarterly basis.
- Increased moth on month % Net merchandise value growth by double digits for period of 13 months.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Maintained financial controls, planned business operations, and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Category and Channel Development Manager
Unilever Ghana Limited
Accra
03.2018 - 04.2020
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns
- Mentoring local personnel on best practices and protocols to maximize productivity
- Orchestrated resurgence of Lifebuoy soap, expanded market share from 6 to 12% and moved volumes from 91T/m to 215T/m
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
- Leveraged industry trends and competitive analysis to improve customer relationship building
- Captured new customers by optimizing business strategies and launching products to diversify offerings
- Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of Lux Soap
Category Development Manager
Nestle Ghana Ltd
Accra, Monrovia And Freetown
04.2016 - 02.2018
- Maximized category turnover through proactive management strategies
- Incorporated suggested changes to layouts and promotions to drive sales
- Reviewed performance data to monitor and measure productivity, goal progress, and activity levels
- Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency
- Created, managed, and executed business plan and communicated company vision and objectives to motivate teams
- Devised and deployed successful marketing strategies, dramatically boosting store ranking
- Led company to successful product launch and growth by developing initial product road map and go-to-market strategy For Synthetic Milk Adapted Gold for Ghana, Liberia, and Sierra Leon
- Increased profits by 12% within one year through restructure of business line
- Exceeded regional annual sales target by 4.7% end of 2017
- Planned, managed, and directed operations to increase revenue and reduce costs through P&L analysis
Medical Delegate
Nestle Ghana Ltd
Accra
05.2014 - 04.2016
- Excellent listening and problem-solving skills to work with customers and quickly resolve concerns
- Immediately addressed problems with customers to promote speedy resolution
- Determined best routes for driving to customer sites, accounting for such factors as weather and road construction
- Maintained accurate accounts by documenting activities, ensuring availability and visibility of all relevant offerings
- Explained options by giving details about pricing and choices with customers
- Ensure proper display of products at customer sites and according to company specifications and policies
- Total visibility improved by 30% over 24months
Pharmaceutical Sales Representative
Pfizer Ghana Limited
Accra
09.2012 - 03.2014
- Showcased product features to customers and discussed technical details to overcome objections and lock in sales
- Computed total costs and profit requirements for customer sales to provide accurate pricing
- Established fair pricing structures and finalized contracts to complete sales agreements with pharmacies
- Followed up with customers after completed sales to assess satisfaction and resolve any technical or service concerns
- Prospected 20 potential customers per week through effective engagement and maintained solid 60% conversion rate
- Collaborated with vendor representatives and company customers to set up optimal delivery schedules
- Visited customer locations to evaluate requirements, demonstrate offerings and propose strategic solutions for diverse needs
- Introduced, demonstrated and sold new products and systems effectively
Research and Teaching Assistant
University of Ghana, Legon
Accra
10.2010 - 08.2011
- Collaborated with other staff members to plan and schedule lessons promoting learning and student engagement
- Helped students take advantage of other available subject matter and study resources
- Assisted teachers with lesson preparation and curriculum implementation
- Determined student progress through graded essays, projects and quizzes
- General score of year group improved by 13% at end of academic year
Education
MBA - Marketing
University Of Professional Studies
Accra, Greater Accra Region05.2021
Marketing Leadership Progamme - Marketing Management And Research
The Chartered Institute of Marketing
Cookham, England2021
Master of Public Health - Public Health
University of Ghana, Legon
Accra, Greater Accra Region2015
Diploma - Strategic Management
Institute Of Commercial Management
England2012
Diploma - Marketing Management
Institute Of Commercial Management
England2012
Diploma - Project Management
Institute Of Commercial Management
England2012
Bachelor of Science - Nutrition And Food Science
Legon
Accra, Greater Accra Region2010
Skills
- Market Positioning
- P&L Management
- Sales
- Business Development
- Promotion and Campaign Management
- Market development
- Operational planning
- Strategic planning
- Market intelligence
- Team builder
Accomplishments
- Spearhead the relaunch of SMA Gold In Ghana and Launch in Liberia and Sierra Leon. Increased sales by 36% in two years and improved market share from 4th to 2nd behind Lactogen in Ghana. 1st in market Share in Liberia and Sierra Leon
- More than doubled sales of Lifebuoy sales 200% in 19 months
- Built and supervised high performing teams.
- Pioneered the introduction of FMCG (Groceries and Beauty) in the Ecommerce channel in Ghana. Grew FMCG from 0 to a 20% of Jumia Ghana Month on Month Sales in 12 months.
- Doubled Jumia Month on Month sales performance in 2 months from July 2021 to end of Sept 221 after taking over as head of operations.
Timeline
Head of Commercial Operations and Revenue
Jumia Ghana Ltd
07.2021 - Current
Head of Category
Jumia Ghana Ltd
05.2020 - 06.2021
Category and Channel Development Manager
Unilever Ghana Limited
03.2018 - 04.2020
Category Development Manager
Nestle Ghana Ltd
04.2016 - 02.2018
Medical Delegate
Nestle Ghana Ltd
05.2014 - 04.2016
Pharmaceutical Sales Representative
Pfizer Ghana Limited
09.2012 - 03.2014
Research and Teaching Assistant
University of Ghana, Legon
10.2010 - 08.2011
MBA - Marketing
University Of Professional Studies
Marketing Leadership Progamme - Marketing Management And Research
The Chartered Institute of Marketing
Master of Public Health - Public Health
University of Ghana, Legon
Diploma - Strategic Management
Institute Of Commercial Management
Diploma - Marketing Management
Institute Of Commercial Management
Diploma - Project Management
Institute Of Commercial Management
Bachelor of Science - Nutrition And Food Science
Legon
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