KELVIN EWUDZIE YAMOAH
Accra
Summary
A results-driven individual with a strong background in marketing and a proven track record of driving brand awareness and sales growth. Seeking to leverage my skills and experiences to contribute effectively to an organization's sales team while furthering personal and professional growth.
Overview
6
6
years of professional experience
Work History
Project supervisor
Ayoki Construction Ltd.
02.2024 - 12.2024
- Ensuring teams work together to deliver quality work to strict deadlines.
- Ensuring adherence to health and safety regulations at all times.
- Performing equipment, material, and routine site inspections.
- Writing up reports, budgets, project plans, and presenting them to relevant stakeholders.
- Assisting with the recruitment and training of new staff.
- Meets construction budget by monitoring project expenditures.
Marketing Officer
Medu Decor
05.2023 - 11.2023
- Conducted market research to stay abreast of industry trends, identifying opportunities for new product lines and partnerships.
- Managed social media platforms, creating engaging content and increasing followers by 20% within three months.
- Traveling to locate potential customers, persuade them, and promote our product directly to them.
- Collaborated with the sales team to create promotional materials and sales collateral for use in both online and offline channels.
National Service Extension
08.2022 - 04.2023
- Planning and hosting marketing sponsorship events.
- Development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Collaborating with team members to help expand marketing channels.
- Performing market analysis and researching on latest trends.
- Proactively following up on actions from the business planning process.
- Analyzing monthly moderation report on digital space.
- Supports New Product Development(NPD) project on Fortune Margarine; trade research, artwork development, customer preferences.
National Service
Wilmar Africa Limited
Tema
11.2021 - 08.2022
- Coordinating sampling of consumers during activations for Frytol, Fortune, Jamaa and Alife brands pan Ghana.
- Conducting trade and neighborhood visit, to gather information on brands and categories, competition and stakeholder feedback.
- Developed and maintained strong relationships with clients to understand their needs and provide tailored solutions, resulting in high customer satisfaction and repeat business.
- Liaising between on-ground sales team in all regions and the marketing team during dispatch of marketing souvenirs, products and visibility materials.
- Coordinating consumer immersions and research to better understand consumer preferences and assist the team when creating tactical plans.
- Organizing sensory tests of products in categories such as edible oil, rice, laundry soap, personal wash and detergent powder versus respective competition for Wilmar brands.
- Ensuring the registration of all vendors tasked with delivering marketing related projects.
Intern - Marketing Department
Center for Plant and Scientific Research
06.2019 - 07.2019
- Supported stock reconciliation and warehouse management processes, ensuring accurate inventory management.
- Prepared and distributed stock reports, facilitating informed decision making.
- Facilitate sales approvals for pharmaceutical products, ensuring compliance with regulatory requirements.
Education
BSc. - Business Administration (Marketing Option)
Central University
Dawhenya-Miotso, Accra, GhanaW.A.S.S.C.E - Agricultural Science
Aggrey Memorial Senior High School
Cape Coast, GhanaSkills
- Consumer research
- Trade research
- Management of branding items
- Event organization
- Leadership
- Teamwork
- Computer literacy
- Microsoft Excel
- Microsoft Word
References
- Patience Oforiwa Mpereh, Head of Marketing, WILMAR AFRICA LIMITED, 0243465101, patience.mpereh@yahoo.com
- Michael Bremfi, Deputy Business Manager, CENTER FOR PLANT RESEARCH/UNIVERSITY OF MINES AND TECHNOLOGY, +233-20-7567680, mikaelbremfi@yahoo.com
Hobbies and Interests
- Football
- Reading
- Traveling
Personal Information
- Date of Birth: 08/03/98
- Gender: Male
- Nationality: Ghanaian
- Marital Status: Single
- Religion: Christian
Languages
- Twi
- English
- Twi
Timeline
Project supervisor
Ayoki Construction Ltd.
02.2024 - 12.2024
Marketing Officer
Medu Decor
05.2023 - 11.2023
National Service Extension
08.2022 - 04.2023
National Service
Wilmar Africa Limited
11.2021 - 08.2022
Intern - Marketing Department
Center for Plant and Scientific Research
06.2019 - 07.2019
BSc. - Business Administration (Marketing Option)
Central University
W.A.S.S.C.E - Agricultural Science
Aggrey Memorial Senior High School