Kelvin Afari
Accra
Summary
I am a highly-motivated individual with the desire to take on new challenges. Strong work ethic, adaptability and exceptional interpersonal skills. Adapt at working effectively unsupervised and quickly mastering new skills.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Officer
Product and Marketing. Consolidated bank Ghana
Accra
05.2024 - Current
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
- Led creative brainstorming sessions that resulted in innovative ideas for promotional projects.
- Organized events and trade shows to showcase company products and services, generating valuable leads.
- Created engaging content for email marketing campaigns, increasing open rates and conversions.
- Coordinated with sales teams to develop effective promotional materials and sales collateral.Spearheaded customer engagement on various social media platforms such as Facebook, Twitter, and Instagram.
- Developed creative concepts for advertising campaigns across multiple channels.
- Developed, implemented and evaluated marketing campaigns for new products or services.
- Organized trade shows, conferences, and other events to promote products and services.
- Managed relationships with external vendors providing marketing-related services.
- Organized promotional events such as trade shows, conferences, and sponsored activities.
- Assisted in the preparation of budgets and monitored expenses related to marketing initiatives.
- Created press releases to promote company news stories and updates.
- Identified strategic partnerships and gathered market information to gain competitive advantage.
Records Officer
Records and logistics officer. Consolidated Bank Ghana
Accra
04.2023 - 05.2024
- Advised management on best practices for records management, supporting company-wide initiatives to improve efficiency.
- Conducted regular audits of record-keeping systems to identify areas of improvement and implement corrective measures.
- Participated in ongoing professional development opportunities to stay up-to-date on industry trends and best practices in records management.
- Established backup procedures for critical documents, safeguarding against potential loss due to natural disasters or other unforeseen events.
- Assisted with typing, data entry, and answering incoming calls as required.
- Generated reports from database systems to track records.
- Updated records with new information.Supervised Records Officers in their duties related to maintaining accurate and secure records.
- Assisted in preparing reports on the status of records management activities.
- Retrieved archived materials upon request from authorized personnel.
- Ensured that all documents were properly labeled according to established standards before being stored in appropriate locations.
- Created database systems for tracking and managing records.
- Documented workflow processes associated with record creation, storage, retrieval, transfer, destruction.
- Developed and implemented records management policies and procedures.
- Prepared periodic reports on volume of documents received, archived, destroyed during a given period.
National Service Personnel
Brands,Creative and event planning. Consolidated Bank Ghana
Accra
11.2021 - 10.2022
- Maintained an up-to-date media database, facilitating efficient distribution of press materials to relevant outlets.
- Crafted engaging blog posts, articles, and newsletters to highlight company achievements and share industry insights.
- Produced visually appealing presentations for executive-level meetings, showcasing communications team achievements and impact on business objectives.
- Delivered timely reports on communication activities, providing valuable insights for future campaigns.
- Participated in brainstorming sessions to generate fresh ideas for upcoming campaigns or projects.
- Enhanced brand identity by designing visually appealing marketing materials and graphics.
- Used color, space and composition to produce desired artistic effects.
- Determined size and arrangement of illustrative material and copy to develop graphics and layouts for product illustrations, company logos and internet websites.
- Increased customer loyalty through consistent brand messaging across all platforms.
- Created compelling content for various marketing materials, including website, social media, email campaigns, and print collateral.
Education
Bachelor of Arts - Fine Arts
Kwame Nkrumah University of Science And Technology
Kumasi-Ghana 06-2021
High School Diploma -
Rev. John Teye Memorial Institute
Accra 04-2017
Skills
- Graphic and Media Design
- Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver)
- 2D and 3D modeling
- Marketing media
- Adobe Photoshop, Illustrator, and InDesign
- Billboard design
- Supplies inventory
- Branding
- Verbal Communication
- Recordkeeping
- Brand building
- Campaign Management
- Marketing Analytics
- Event Planning
- App marketing
- Marketing Plan Development
- Media Relations
- Go-to-market strategy development
- Advertising
- Graphic Design
- Records Management Databases
- Records management expert
- Record and File Management
- Accurate Recordkeeping
- Documentation and records management
Accomplishments
Certificate of Participation (Innovation Award)
In recognition of living the value of innovation by registering and participating in Ananse Challenge.
Certification
• INSTITUTE OF INFORMATION MANAGEMENT (IIM) AFRICA
Certificate of Attendance: Digital Transformation and Data Protection
Awareness Workshop.
September 29, 2023
• UNIVERSITY OF GHANA MEDICAL CENTRE LTD
MEDICAL TRAINING AND SIMULATION CENTRE
Certificate of participation: BASIC LIFE SUPPORT (BLS)
- INDUSTRIAL TRAINING BEN FIRE MASTER CONSULT
- Chartered Institute of Bankers,Ghana
Languages
Twi
First Language
English
Advanced (C1)
C1
Reference
- Rev. Kwaku Kissiedu Boafo
Senior lecturer, Department of Painting (KNUST)
0244464571
kwakukiss@yahoo.com
- Jude Mate
Head, Product and Marketing
0244754759
- Seth Agbemehia
Manager, Stores, Inventory and Records Centre
- Edwin Nii Noi Nartey
Unit head, Creative, Corporate communications
- Augustine Amankwah
Officer, Records and Achieves Management
0558049666
Timeline
Marketing Officer
Product and Marketing. Consolidated bank Ghana
05.2024 - Current
Records Officer
Records and logistics officer. Consolidated Bank Ghana
04.2023 - 05.2024
National Service Personnel
Brands,Creative and event planning. Consolidated Bank Ghana
11.2021 - 10.2022
Bachelor of Arts - Fine Arts
Kwame Nkrumah University of Science And Technology
High School Diploma -
Rev. John Teye Memorial Institute
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