KELVIN ADJETEY
Accra
Summary
Dynamic marketing and sales leader with a proven track record at JSL COMPANY LIMITED, known for driving brand visibility and customer satisfaction through innovative strategies. Expertise in natural language processing and project coordination has resulted in substantial revenue growth and market expansion. A client-focused approach, paired with strong analytical problem-solving abilities, consistently achieves exceptional outcomes.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Marketing & Sales Lead
JSL COMPANY LIMITED
Tema
11.2022 - Current
- Enhanced brand visibility by 40% and expanded customer base by 15% over a year with strategic marketing initiatives on digital channels, trade events, and collaborations.
- Implemented strict quality control measures to achieve full compliance with safety regulations.
- Achieved contract acquisition with five major clients, exceeding sales goals by 25% within the fiscal year.
- Increased customer satisfaction ratings from 60% to 75% through innovative product communication methods.
- Optimized customer lifecycle with data-driven strategies to reduce acquisition costs by 20% within 6 months.
- Facilitated a 30% revenue boost by spearheading the launch of three new products and entering two market segments.
Assistant Manager
TRADE WAVES
Accra
05.2012 - 11.2022
- Implemented strategies that enhanced profitability and minimized overhead costs significantly.
- Lowered supply chain expenses by 5% through effective negotiations with vendors.
- Enhanced checkout processes delivering a 30% decrease in customer wait times.
- Achieved a significant increase in both store visits and sales through targeted promotions.
- Ensured exceptional product and service quality through rigorous inspection protocol.
- Reduced employee turnover by 40% through introducing robust recognition programs and performance-based incentives.
Service Person - Category Assistant (Beverages & Coffee)
NESTLÉ GHANA LIMITED
Accra
11.2014 - 11.2015
- Conducted quarterly market surveys among 300+ participants identifying economic trends and challenges.
- Oversaw promotional activities across multiple locations, leading to a notable increase in sales by 15%.
- Supervised roll-out of marketing and trade incentives, boosting consumer engagement by 25%.
- Coordinated national tour efforts for the Nescafé Breakfast 3-in-1 campaign.
- Managed event logistics for major brand initiatives, increasing visibility among over 100,000 participants.
Education
AWS Certified Solutions Architect - Associate -
ALX AFRICA
true03-2025
MSc. - Management Information Systems
GHANA INSTITUTE OF MANAGEMENT AND PUBLIC ADMINISTRATION
Accra, Ghana01.2023
BSc. - Business Administration - Marketing
CENTRAL UNIVERSITY
Accra, Ghana01.2014
Skills
- Natural Language Processing Expertise
- Project Coordination
- Proficient in Microsoft Office Suite
- Experience with Google Workspace Tools
- Skilled in Canva Design
- Zendesk Support Management
- User Experience Design Using Figma
- Analytical Problem-Solving Techniques
- Client-Centric Approach
- Ability to Adapt Quickly
Certification
- Ai Career Essentials, ALX, 2024
- AWS Certified Solutions Architect - Associate, Amazon Web Services, 2024
- AWS Certified Cloud Practitioner, Amazon Web Services Training and Certification, 2023
Projects
ALX Community Champion, ALX AFRICA, 06/01/24, 09/01/24, Provided guidance and support to around 50 fellows, helping these learners overcome challenges and achieve set learning goals., Connected learners with 10 industry professionals and 5 alumni, expanding networking opportunities and career prospects., Organized and participated in 5 community events, attracting a total of 150 attendees.
Languages
English
First Language
French
Intermediate (B1)
B1
References
References available upon request.
Timeline
Marketing & Sales Lead
JSL COMPANY LIMITED
11.2022 - Current
Service Person - Category Assistant (Beverages & Coffee)
NESTLÉ GHANA LIMITED
11.2014 - 11.2015
Assistant Manager
TRADE WAVES
05.2012 - 11.2022
- Ai Career Essentials, ALX, 2024
- AWS Certified Solutions Architect - Associate, Amazon Web Services, 2024
- AWS Certified Cloud Practitioner, Amazon Web Services Training and Certification, 2023
AWS Certified Solutions Architect - Associate -
ALX AFRICA
MSc. - Management Information Systems
GHANA INSTITUTE OF MANAGEMENT AND PUBLIC ADMINISTRATION
BSc. - Business Administration - Marketing
CENTRAL UNIVERSITY
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