Justice Sefenu Sosu
Accra
Summary
A results-driven Events , Marketing & Brands Professional with over 9 years of relevant experience in conceptualizing, planning and executing Events , marketing activation, communication plans across different sectors - oil and gas, agriculture, Fin-tech, banking, finance, media and entertainment. Experienced at working with and across teams, and with external clients and agencies on creative, editorial, strategic, and tactical levels. An excellent negotiator and communicator with extensive experience in managing promotion of industry-leading brands. Adept at marketing, advertising (BTL, and ATL), traditional and digital marketing, brands management, media engagement, events management and public relations with an impressive history of driving record-high marketing response rates for clients. Iam Passionate about using knowledge and skills to support companies to enhance their image and increase their return on investments in an efficient manner.
Overview
12
12
years of professional experience
Work History
Corporate Relationship Manager , Events Services.
Old Mutual
10.2024 - Current
- Built relationships with clients and community to establish long-term business growth.
- Built and maintained relationships with new and existing clients while providing high level of expertise.
- Consistently exceeded quarterly sales goals by cultivating a strong network of professional contacts and referrals.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
General Manager, Business Development and Projects
Engage Communications
06.2023 - Current
- Operational Oversight: Oversee daily business operations to ensure efficiency and productivity
- Business Development: Scouting for new businesses and managing current businesses effectively
- Budget Management: Develop and manage budgets, ensuring financial resources are used effectively
- Compliance and Governance: Ensure that the company adheres to relevant laws, regulations, and industry standards
- Continuous Improvement: Implement best practices and continuous improvement initiatives to enhance business processes and project outcomes
- Leadership Development: Mentor and develop future leaders within the organization
Assistant Manager, Events & Projects
Global Media Alliance
10.2018 - 06.2023
- Events management and running of Below-the-line (BTL) for clients
- Facilitation of clients' brand campaigns and their participation in trade shows by identifying, assembling, organizing requirements, and establishing contact for various clients and projects
- Managing events, activations and promotions as account lead for GCB, OCP and ENI
- Negotiation of space, contracts and booking of events' venues for clients
- Acting as liaison with vendors in events' management for GMA and clients
- Relationship management and coordination of vendor's/ service providers before and during events
- Management of on-site production for events, where required
- Ensuring excellent customer service and quality service delivery
- Responsible for client data management
- Client relationship management
Events & Marketing Coordinator
Ark Events Management Service
08.2017 - 12.2017
- Creation and management of project plans for various marketing and event activities
- Coordination of events, meetings and trade shows by identifying, assembling, and organising requirements and establishing contacts
- Assisting with the production of advertising, marketing materials, sales kits and other promotional materials
- Provision of administrative support to each member of the marketing team, as needed
- Drawing up and monitoring budgets for events by comparing and analysing actual results against plans and forecasts
- Tracking of customer complaints and forwarding it to the customer service unit for resolution
Customer Service Representative
Slydepay
10.2016 - 05.2017
- Gathering of client information by answering telephone calls, and interviewing clients to verify information provided
- Determining eligibility by comparing client information to requirements
- Establishment of policies by entering client information and confirming pricing
- Provision of information to clients on available products, explaining procedures, and answering questions
- Contribution to achievement of company's sales targets and overall quality improvement by ensuring adherence to company and industry standards and guidelines, and making recommendations for improvement of procedures, where necessary
Frontline & Customer Service Support (National Service)
Stanbic Bank Ghana Limited
09.2015 - 07.2016
- Assisted with responding to customer enquiries
- Assisted customers to complete account opening forms
- Completing of KYC documents on customers
- Onboarding customers on digital banking platforms
- Making outbound calls to customers who have their ATM and cheque books at the branch
- Sales of the Bank's products to walk-in customers
- Coordination of pick-up of ATM cards and cheque books by customers
- Part of an account closure team that closed non-performing Bank accounts for three months
Assistant Producer & Executive Assistant
Roberta Annan Consulting
01.2013 - 08.2015
- Successfully assisted with the production of Miss Universe, Ghana for three consecutive years as a Production Assistant and Executive Assistant
- Management of the day-to-day activities of the Production Crew, Management Team and contestants
- Responsible for the Company's logistics
- Worked on Company registrations and documentation
- Supported the Company's Lawyer in working on all legal issues
- Responsible for branding and promotion for all events including Miss Universe, Ghana
- Guest coordination at airport and hotels for events guests, partners and sponsors, including pick-ups and drop-offs
- Travelling with events guests during their stay in Ghana
Production Assistant & Logistics Officer
MI Prime Entertainment
09.2012 - 01.2015
- Assisted with the production of weekly and monthly talent shows for up and coming artists seeking platforms to harness their talent and perform for the public
- Instrumental in the organisation of the Company's well-known flagship annual event - Bless the Mic Music and Arts Festival
- Worked as Logistics Officer for all Company events
- Acted as Executive Assistant
- Worked on company documentation and registration
- Served as the contact person for artists and vendors
- Participated in decision making meetings like the management and production meetings
- Worked on branding and visibility for all our events
- Managed sponsors' branding activities on event days
- Responsible for event Ticket sales and Promotions
News Reporter (intern)
ETV News Room/ Global Media Alliance
11.2012 - 01.2013
- Gathering and verifying factual information for stories through interviews, observation and research for Television News broadcast
- Produced stories that were aired on TV
- Coverage of the 2012 general elections in Ghana on the Election Day for ETV and on Happy FM as a News Reporter from the Domeabra Constituency
Education
Diploma - Professional Marketing, Digital Strategy & Managing Brands
CIM UK ( Studying Member )
Accra,Ghana 11-2025
PMP Certificate - Project Management
Step Up Business School
Accra,Ghana 04-2024
BA - Communication Studies
Ghana Institute of Journalism (GIJ)
Accra,Ghana 01.2015
High School Diploma -
Anlo Senior High School
Volta Region 01.2009
Skills
- Budgeting & expense tracking
- Strategic partnership management
- Excellent client management skills
- Strong project planning and execution ability
- Very good research, analytical, problem-solving and decision-making skills
- Strong team management skills
Websites
Timeline
Corporate Relationship Manager , Events Services.
Old Mutual
10.2024 - Current
General Manager, Business Development and Projects
Engage Communications
06.2023 - Current
Assistant Manager, Events & Projects
Global Media Alliance
10.2018 - 06.2023
Events & Marketing Coordinator
Ark Events Management Service
08.2017 - 12.2017
Customer Service Representative
Slydepay
10.2016 - 05.2017
Frontline & Customer Service Support (National Service)
Stanbic Bank Ghana Limited
09.2015 - 07.2016
Assistant Producer & Executive Assistant
Roberta Annan Consulting
01.2013 - 08.2015
News Reporter (intern)
ETV News Room/ Global Media Alliance
11.2012 - 01.2013
Production Assistant & Logistics Officer
MI Prime Entertainment
09.2012 - 01.2015
Diploma - Professional Marketing, Digital Strategy & Managing Brands
CIM UK ( Studying Member )
PMP Certificate - Project Management
Step Up Business School
BA - Communication Studies
Ghana Institute of Journalism (GIJ)
High School Diploma -
Anlo Senior High School
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