Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
background-images
JULIET SERWAA TUFFOUR

JULIET SERWAA TUFFOUR

Summary

I am a seasoned Training and Partner Relationship Manager with a strong background in Marketing and Communications, bringing nearly four years of experience in digital marketing and social media strategy. I have a proven track record of generating qualified leads, increasing brand and product awareness by 60%, and contributing to measurable business growth.

In addition, I bring two years of hands-on experience in strengthening strategic partnerships through the planning and delivery of targeted training and workshop programs. I have successfully organized and coordinated over 70% of these sessions, tailored to the needs of B2B clients, in collaboration with leading Original Equipment Manufacturers (OEMs).

My expertise spans community management and paid advertising, where I’ve consistently driven engagement rates up by 50%, and improved conversion outcomes. I am passionate about harnessing digital innovation and building strong partnership ecosystems to achieve business goals, and create a lasting impact.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Training and Partner Relationship Manager

ENTERPRISE COMPUTING LIMITED
11.2023 - Current
  • Organizing and conducting training sessions (webinars, workshops) for clients, partners, or employees on product usage, industry best practices, or regulatory compliance.
  • Generate sales through training organized.
  • Creating and supervising the development of instructional materials, manuals, presentations, and e-learning content that meet the needs of the target audience.
  • Developing an annual or quarterly event calendar that aligns with the company's marketing strategy and business goals, including client summits, trade shows, webinars, and product launches.
  • Managing budgets for various events, ensuring cost efficiency, while maintaining quality.
  • Responsible for handling logistics, such as attendee registration, scheduling, and event-day operations.
  • Collaborating with the marketing team to promote training programs and events through email campaigns, social media, and other channels, to maximize attendance.
  • Ensuring consistency in branding and messaging for all events and training initiatives.
  • Develop reports and presentations on training outcomes and partnership performance for senior management.
  • Organize and facilitate vendor meetings to ensure the successful execution of all events.
  • Monitored industry trends and developments in order to stay abreast of competitive offerings.
  • Prepared reports summarizing findings from analyses conducted on partner relationship data.
  • Provide support during sales calls by offering product knowledge, answering questions.

Marketing and Communications Expert

ENTERPRISE COMPUTING LIMITED
01.2020 - 01.2023
  • Managed social media accounts, posted content, and doubled as a community manager.
  • Managed all media relations by working with journalists and influencers to secure media coverage for the company.
  • Assisted in crafting lead-generating content/copy for all marketing campaigns.
  • Prepare a performance analysis report on all marketing activities for senior management.
  • Negotiate with vendors to ensure cost efficiency, with good results.
  • Worked with the marketing manager in developing and implementing marketing and communication strategies that align with the company's objectives, goals, and budget.
  • Developed and maintained the company's brand image to ensure brand consistency across all communication channels.
  • Collaborate with other departments within the organization, such as sales, product development, and HR, to ensure effective communication and alignment of marketing efforts.

Project Officer

ENTERPRISE COMPUTING LIMITED
09.2018 - 01.2020
  • Coordinated with clients and the company’s software engineers to ensure that projects were delivered on time and produced the required results.
  • Prepared project plans for clients ahead of the project for approval.
  • Tracked project performance using appropriate systems, tools, and techniques.
  • Managed resource allocation over various projects, and forecasted future availability for new projects.
  • Managed clients’ relationships and established new partner relationships with new potential clients.
  • Performed risk management to minimize project risks.
  • Used appropriate verification techniques to manage changes in project scope, schedule, and costs.
  • Directly reported to the Chief Technical Officer on project issues.

Human Resource Administrator Assistant/ Customer Service

DATA PROTECTION COMMISSION
08.2017 - 08.2018
  • Assisted in organizing meetings and documenting the minutes throughout the meetings.
  • Attended to walk-in customers who wanted to make inquiries about how to register with the Data Protection Commission.
  • I attended to all phone calls regarding inquiries and took the callers through the online process of registration.
  • Organized and coordinated workshops help in-house data protection supervisors.

Education

BA - Communication Studies

Ghana Institute of Journalism (GIJ)
09.2017

MA - Brands and Communication

University of Professional Studies, Accra
07.2022

Skills

  • Performance analysis
  • Financial acumen
  • Excellent communication
  • Critical thinking
  • Team leadership
  • Time management
  • Public speaking
  • Customer service
  • Technical aptitude

Certification

  • Introduction to Marketing, University of Pennsylvania (Coursera)
  • Create a social media marketing campaign, University of Leeds
  • Digital Marketing Certified, Udemy Academy
  • Critical thinking and problem solving in today’s changing workplace course
  • Business Presentation in PowerPoint
  • Creative writing and Storytelling
  • Copywriting for Conversions

References

  • Yvonne, Acheampong, Miss, missyvonneacheampong@gmail.com, Position: Business Category Lead
  • Sybil, Amoah, s.amoah@ecl-global.com, Position: Chief Technology Officer

Timeline

Training and Partner Relationship Manager

ENTERPRISE COMPUTING LIMITED
11.2023 - Current

Marketing and Communications Expert

ENTERPRISE COMPUTING LIMITED
01.2020 - 01.2023

Project Officer

ENTERPRISE COMPUTING LIMITED
09.2018 - 01.2020

Human Resource Administrator Assistant/ Customer Service

DATA PROTECTION COMMISSION
08.2017 - 08.2018

MA - Brands and Communication

University of Professional Studies, Accra

BA - Communication Studies

Ghana Institute of Journalism (GIJ)

Similar Profiles

CREATE PROFILE
JULIET SERWAA TUFFOUR