Joy Avege
Regional Sales Manager
Summary
Resourceful sales and Marketing Personnel offering over 9 years of demonstrated success in increasing revenue, reducing costs and improving customer satisfaction. Exceptional performance developing new business and driving market development.Intenensely Loyal with a flawless reputation for high Ethical Standards in Execution
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work History
Regional Sales Manager
Beiersdorf CWA
09.2022 - Current
- Maintain quality business relationship with
- Distributors/Wholesalers and Distributor Sales Teams
- Develop and Implement Distributor's Joint Business Plan(JBP) to achieve Regional Value targets per Category
- Prepare a Quarterly Performance Deck and Review with
- Distributors Ensure all customers Place orders to Achieve Sell in anddrive Sell Out MoM and adhere to existing Trading terms
- Manage the Sales Team to Achieve Set Targets for All KPI'si.e, LPPC, HIT RATE, ACTIVE ACCOUNTS, TOP 10, and
- JPC Identify the capability gaps within the sales team and imbibethe right ways of working through coaching
- Drive expansion of existing distribution coverage ofdistributors and ensure their market coverage is in line withthe agreed plan and frequency
Territory Sales Manager
Guinness Ghana Breweries PLC
11.2013 - 07.2022
- In Charge of
- Koforidua, Mamfe, Amonokrom, Mampong, Aburi, Kitasi,
- Peduasey, Akropong, Adukrom,
- Somanya,Odumasi,Akuse,Kpong,Atimpoku,Akosombo
- Persuasively engage Retail and Wholesale accounts to drive Salesof our products and practice FIFO and more importantly drivehealthy ROI Execute Sales Plan, Products Distribution and Special
- Consumer/Customer promotions to maximize sales according tobusiness Plan
- Effectively Engage and activate RRP plan for all SKUs per every
- Segment
- Directly activate sales for total portfolio especially innovationbrands and reserve brands to effectively drive distribution andprofitability accordingly
- Establish and maintain rapport with Outlet's owners, managers,and other retail Personnel
- Ensure flawless execution of GGBL trade strategy on cold, fridgeplanogram, innovations, Pricing, POP visibility, bar-staff training/persuasion
- PDA/TRAX usage to consistently deliver SMART objective inevery call
- Ensure all brand communications are up-to-date and in greatcondition
- Coach VSM's on DWWS and go on Accompaniment to Maximizeincremental sales.
Area Sales Manager (ACTING)
Guinness Ghana Breweries
KOFORIDUA
11.2019 - 02.2020
- Managed key Distributor to achieve SALES IN
- DEPLETION and COVERAGE Targets
- Devised Simple but workable Route to Market Strategies that beat Competition, Grow Market Share, Increased
- Coverage, Strike Rate and Drop Size that maximize
- Business growth
- Managed KEY DISTRIBUTOR account to always remain healthy for smooth SELL INN that will always stabilize a steady cover days and availability of all brands
- Held Weekly and Monthly Sales Performance Review
- Meeting with Key Distributor
- Recruited two new Wholesaler's
- Managed 3 Territory Managers in delivering Set Territory
- Targets and KPI's
- Delivered 98% of The Target for a Consumer Promotion (FES 2for8) for 3 months period and reconciled all free issues
Guinness Ghana Breweries PLC
11.2012 - 01.2013
- Monitoring Off/On Trade Accounts
- Writing Daily/Weekly Trade Reports
- Execute QDVPP during daily accompaniment with the Van
- Salesman Supervise and implement strategies for van salesmen to meettheir monthly sales Target
Depot Manager/Sales Operation Manager
Amenuveve Sorgbor, Enterprise
Ho
12.2007 - 01.2009
- Daily Stocks and Empties Taking
- Checking Load out Of Van Sales Men
- Checking Returns of Van Sales Men
- Processing Payment Order
- Supervising of Sales.
Education
Bachelor of Science - Business Administration
Evangelical Presbyterian University College Ho, University of Cape Coast
Ho 09.2013 - 07.2017
Diploma - undefined
Business Studies (DBS) - undefined
Ho Technical University
Skills
Good Computer Literate- advanced user ofundefined
Accomplishments
- Improved operations efficiency 15% with implementation of various process improvements.
- Increased sales 20% by developing new marketing initiatives.
- Recruited and developed 3 new sales professionals.
- Supervised team of 15 staff members.
Sight Seeing and Listening to Music
I love to Travel to new places especially tourist areas to explore and listen to music in my short leisure times.
Timeline
Regional Sales Manager
Beiersdorf CWA
09.2022 - Current
Area Sales Manager (ACTING)
Guinness Ghana Breweries
11.2019 - 02.2020
Territory Sales Manager
Guinness Ghana Breweries PLC
11.2013 - 07.2022
Bachelor of Science - Business Administration
Evangelical Presbyterian University College Ho, University of Cape Coast
09.2013 - 07.2017
Guinness Ghana Breweries PLC
11.2012 - 01.2013
Depot Manager/Sales Operation Manager
Amenuveve Sorgbor, Enterprise
12.2007 - 01.2009
Diploma - undefined
Business Studies (DBS) - undefined
Ho Technical University
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