Joy Avege
Regional Sales Manager
Summary
Resourceful sales and Marketing Personnel offering over 9 years of demonstrated success in increasing revenue, reducing costs and improving customer satisfaction. Exceptional performance developing new business and driving market development.Intenensely Loyal with a flawless reputation for high Ethical Standards in Execution
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work History
Regional Sales Manager
Beiersdorf CWA
09.2022 - Current
- Maintain quality business relationship with
- Distributors/Wholesalers and Distributor Sales Teams
- Develop and Implement Distributor's Joint Business Plan(JBP) to achieve Regional Value targets per Category
- Prepare a Quarterly Performance Deck and Review with
- Distributors Ensure all customers Place orders to Achieve Sell in anddrive Sell Out MoM and adhere to existing Trading terms
- Manage the Sales Team to Achieve Set Targets for All KPI'si.e, LPPC, HIT RATE, ACTIVE ACCOUNTS, TOP 10, and
- JPC Identify the capability gaps within the sales team and imbibethe right ways of working through coaching
- Drive expansion of existing distribution coverage ofdistributors and ensure their market coverage is in line withthe agreed plan and frequency
Territory Sales Manager
Guinness Ghana Breweries PLC
11.2013 - 07.2022
- In Charge of
- Koforidua, Mamfe, Amonokrom, Mampong, Aburi, Kitasi,
- Peduasey, Akropong, Adukrom,
- Somanya,Odumasi,Akuse,Kpong,Atimpoku,Akosombo
- Persuasively engage Retail and Wholesale accounts to drive Salesof our products and practice FIFO and more importantly drivehealthy ROI Execute Sales Plan, Products Distribution and Special
- Consumer/Customer promotions to maximize sales according tobusiness Plan
- Effectively Engage and activate RRP plan for all SKUs per every
- Segment
- Directly activate sales for total portfolio especially innovationbrands and reserve brands to effectively drive distribution andprofitability accordingly
- Establish and maintain rapport with Outlet's owners, managers,and other retail Personnel
- Ensure flawless execution of GGBL trade strategy on cold, fridgeplanogram, innovations, Pricing, POP visibility, bar-staff training/persuasion
- PDA/TRAX usage to consistently deliver SMART objective inevery call
- Ensure all brand communications are up-to-date and in greatcondition
- Coach VSM's on DWWS and go on Accompaniment to Maximizeincremental sales.
Area Sales Manager (ACTING)
Guinness Ghana Breweries
KOFORIDUA
11.2019 - 02.2020
- Managed key Distributor to achieve SALES IN
- DEPLETION and COVERAGE Targets
- Devised Simple but workable Route to Market Strategies that beat Competition, Grow Market Share, Increased
- Coverage, Strike Rate and Drop Size that maximize
- Business growth
- Managed KEY DISTRIBUTOR account to always remain healthy for smooth SELL INN that will always stabilize a steady cover days and availability of all brands
- Held Weekly and Monthly Sales Performance Review
- Meeting with Key Distributor
- Recruited two new Wholesaler's
- Managed 3 Territory Managers in delivering Set Territory
- Targets and KPI's
- Delivered 98% of The Target for a Consumer Promotion (FES 2for8) for 3 months period and reconciled all free issues
Guinness Ghana Breweries PLC
11.2012 - 01.2013
- Monitoring Off/On Trade Accounts
- Writing Daily/Weekly Trade Reports
- Execute QDVPP during daily accompaniment with the Van
- Salesman Supervise and implement strategies for van salesmen to meettheir monthly sales Target
Depot Manager/Sales Operation Manager
Amenuveve Sorgbor, Enterprise
Ho
12.2007 - 01.2009
- Daily Stocks and Empties Taking
- Checking Load out Of Van Sales Men
- Checking Returns of Van Sales Men
- Processing Payment Order
- Supervising of Sales.
Education
Bachelor of Science - Business Administration
Evangelical Presbyterian University College Ho, University of Cape Coast
Ho 09.2013 - 07.2017
Diploma - undefined
Business Studies (DBS) - undefined
Ho Technical University
Skills
Good Computer Literate- advanced user ofMicrosoft packages(MS word, Excel, and Power Point)Team building skills and excellent interpersonal skillsUse effective communication skills to identify customer needsHandle objections and recognize buying signal
Sales initiatives and techniques
Goals and performance
Presentation ability
Business development and planning
Accomplishments
- Improved operations efficiency 15% with implementation of various process improvements.
- Increased sales 20% by developing new marketing initiatives.
- Recruited and developed 3 new sales professionals.
- Supervised team of 15 staff members.
Sight Seeing and Listening to Music
I love to Travel to new places especially tourist areas to explore and listen to music in my short leisure times.
Timeline
Regional Sales Manager
Beiersdorf CWA
09.2022 - Current
Area Sales Manager (ACTING)
Guinness Ghana Breweries
11.2019 - 02.2020
Territory Sales Manager
Guinness Ghana Breweries PLC
11.2013 - 07.2022
Bachelor of Science - Business Administration
Evangelical Presbyterian University College Ho, University of Cape Coast
09.2013 - 07.2017
Guinness Ghana Breweries PLC
11.2012 - 01.2013
Depot Manager/Sales Operation Manager
Amenuveve Sorgbor, Enterprise
12.2007 - 01.2009
Diploma - undefined
Business Studies (DBS) - undefined
Ho Technical University