Joy Avege
Koforidua
Summary
A highly experienced sales management professional with extensive success in the industry. Proven track record of driving growth, market expansion, and customer satisfaction across diverse markets and regions. Skilled in developing and executing sales strategies, and leading and motivating teams to achieve goals. Experienced in building strong relationships and leveraging industry expertise to secure new business and maximize opportunities.
Overview
17
17
years of professional experience
Work History
Area Sales Manager
GB Foods Ghana
05.2024 - Current
- Implemented systems and procedures to increase sales.
- Managed accounts to retain existing relationships and grow share of business.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
- Built lasting relationships with clients through outstanding customer service interactions.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
Area Sales Manager
Tolaram (Multipro Private Ltd)
02.2024 - 04.2024
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
Sales Manager
Beiersdorf -CWA
09.2022 - 12.2023
- Maintain quality business relationship with Distributors/Wholesalers and Distributor Sales Teams
- Develop and Implement Distributor's Joint Business Plan (JBP) to achieve Regional Value targets per Category
- Drive expansion of existing distribution coverage of distributors and ensure their market coverage is in line with the agreed plan and frequency
- Managed sales team to consistently achieve growth and hit sales targets
- Coached, mentored and trained new sales staff members on company policies and procedures
- Organized trade shows and events that created opportunities for direct customer engagement
- Managed daily operations of regional sales office including recruiting, hiring, onboarding and performance reviews
- Recruited and hired talented sales professionals.
Territory Sales Manager
Guinness Ghana Breweries PLC
11.2013 - 07.2022
- Persuasively engaged retail and wholesale accounts to drive sales of Diageo products, practice FIFO, and, more importantly, drive healthy ROI
- Directly activate sales for the total portfolio, especially innovation brands and reserve brands, to effectively drive distribution and profitability accordingly
- PDA/TRAX usage to consistently deliver SMART objectives in every call
- Managed multiple accounts simultaneously while ensuring customer satisfaction goals were met or exceeded
- Maintained up-to-date knowledge of product features and benefits as well as competitor offerings
- Developed relationships with key customers, resulting in increased customer loyalty and satisfaction
- Successfully developed and implemented sales plans to increase market share in assigned territory
- Trained team members on best practices for selling products and services in designated territories
- Resolved customer complaints regarding sales and service.
Area Sales Manager
Guinness Ghana Breweries PLC
11.2019 - 02.2020
- Lead a team of sales professionals to achieve maximum sales profitability, market share and growth in line with company vision and values
- Conducted regular meetings with field personnel to review progress against targets, discuss new products, strategies for improving performance
- Met regularly with sales team to properly communicate goals and other important information
- Managed sales team to consistently achieve growth and hit sales targets
- Monitored competitor's activities in order to stay abreast of industry developments.
Trade Developer
Guinness Ghana Breweries PLC
11.2012 - 01.2013
- Monitoring Off/On Trade Accounts
- Writing Daily/Weekly Trade Reports
- Execute QDVPP during daily accompaniment with the Van Salesman
- Supervise and implement strategies for van salesmen to meet their monthly sales Target
- Generated monthly reports highlighting progress against KPIs related to sales volume, profitability, market share
- Managed the deployment of promotional materials, including in-store displays and POSM.
Depot Manager/Sales Operation Manager
Amenuveve Sorgbor Enterprise
12.2007 - 01.2009
- Daily Stocks and Empties Taking
- Checking Load out Of VSM's
- Checking Returns of VSM's
- Processing Payment Order
- Supervising of Sales
- Compile DRAR Usage.
Education
Bachelor of Science (B.S.) in Business Administration -
University of cape coast, Cape Coast
07.2014
Business Studies (DBS) in Accounting -
Ho Technical University, Ho
01.2010
Skills
- Relationship Building
- Sales Presentations
- Sales team supervision
- KPI Tracking
- Sales Training
- Leads Prospecting
- Business development and planning
- Team Recruiting and Onboarding
- Brand Development
- New Business Development
- Marketing Strategy Development
References
EMMANUEL DEBRAH KISSI
Sales Director, VLISCO GROUP,
024) 320-4850,
emmanueldebrahkissi@yahoo.com
HARRY AGYEMAN
National Sales Manager
BEIERSDORF GHANA LIMITED
020) 999-3375
harry_agyeman@yahoo.com
Timeline
Area Sales Manager
GB Foods Ghana
05.2024 - Current
Area Sales Manager
Tolaram (Multipro Private Ltd)
02.2024 - 04.2024
Sales Manager
Beiersdorf -CWA
09.2022 - 12.2023
Area Sales Manager
Guinness Ghana Breweries PLC
11.2019 - 02.2020
Territory Sales Manager
Guinness Ghana Breweries PLC
11.2013 - 07.2022
Trade Developer
Guinness Ghana Breweries PLC
11.2012 - 01.2013
Depot Manager/Sales Operation Manager
Amenuveve Sorgbor Enterprise
12.2007 - 01.2009
Bachelor of Science (B.S.) in Business Administration -
University of cape coast, Cape Coast
Business Studies (DBS) in Accounting -
Ho Technical University, Ho
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