JOSHUA ESSAH APPIAH APEANYO
Tema
Summary
Dynamic professional with strong communication skills and a proven ability to thrive under pressure. Focused on delivering exceptional customer experiences that drive revenue growth. Experienced in coordinating resources to meet business and customer demands. Recognized as a sales expert and strategic planner with excellent interpersonal abilities.
Overview
9
9
years of professional experience
Work History
General Manager
Visionware Consult
07.2023 - Current
- Assess client’s current marketing strategies and identify areas for improvement.
- Conduct market research to understand industry trends, customer behavior, and competitive positioning.
- Develop and implement tailored marketing plans aligned with business goals.
- Advise on branding, advertising, digital marketing, and content strategies.
- Create and oversee campaigns across various channels (social media, email, print, events, etc.).
- Monitor and analyze marketing performance metrics, preparing reports for clients.
- Recommend tools, technologies, and platforms to optimize marketing activities.
- Train internal teams on marketing best practices and emerging trends.
- Support in budget allocation, ensuring cost-effective campaign execution.
General Manager
aPavone Concepts
01.2023 - Current
- Create strategic plans for achieving company growth.
- Manage and oversee the daily operations of the company, including IT services delivery, branding projects, and overall workflow efficiency.
- Ensure that projects, campaigns, and client deliverables are completed on time, within scope, and on budget.
- Drive revenue growth by identifying new business opportunities, expanding existing client relationships, and optimizing service offerings.
- Monitor expenses and implement cost-effective measures without compromising service quality.
- Act as the primary point of contact for key clients, ensuring their satisfaction with the company’s services.
- Build strong client relationships and resolve any escalated issues.
- Provide leadership and direction to the employees, fostering a positive work environment and strong company culture.
- Set performance goals for departments and individuals, monitor progress, and implement corrective actions when necessary.
- Use data analytics and performance metrics to make informed decisions that drive the company’s growth and operational efficiency.
- Ensure that the company complies with industry regulations, data protection laws, and contractual obligations in both IT and branding operations.
Business Development and Marketing
aPavone Concepts
03.2019 - 12.2022
- Contacting potential clients to establish rapport and arrange meetings.
- Creating and designing social media contents.
- Planning and overseeing new marketing initiatives.
- Researching organizations and individuals to find new opportunities.
- Finding and developing new markets and improving sales.
- Developing goals for the development team and business growth and ensuring they are met.
- Managing all marketing for the company and activities within the marketing department.
- Developing the marketing strategy for the company in line with company objectives.
- Planning and implementing promotional campaigns.
- Overall responsibility for brand management and corporate identity.
Health and Safety Officer
Providence Industrial Services Limited
09.2017 - 02.2019
- Develop and implement company’s HSE standards and procedures.
- Review company’s HSE policy every year.
- Assists in carrying out inspections of workplaces and takes necessary action to ensure compliance.
- Assists in responding to and investigating concerns or complaints from workers or employers and assists in taking appropriate action.
- Assists in investigating accidents or injuries that occur in the workplace.
- Responsible for monitoring the performance of workplace safety.
- Prepares various reports, documents and forms.
- Supervise workers and make sure they have their protective gears on before leaving for the working site.
National Service Personnel at Fire and Safety Department
Ghana Ports and Harbors’ Authority
09.2016 - 07.2017
- Carry out the company’s vision and guidelines in maintaining a high level of customer satisfaction in addition to achieving individual target.
- Ensuring customers and staff who come into the port are in their Personal Protective Equipment (PPE’s).
- Ensuring operational grounds are in safe conditions to prevent accidents.
- Organizing safety education for various departments within the port to educate them on safety measures.
- Inspecting containers that carry hazardous goods and making sure they are discharged from the port safely.
Education
Certificate - Digital Marketing
Aleph
02.2023
Masters - Marketing (MBA)
University of Professional Studies
Accra01.2023
Bachelor of Arts - Sociology
University of Ghana
Legon05.2016
General Arts -
Presbyterian Boys’ Secondary School (Presec-legon)
05.2012
Tema Parents’ Association School
05.2008
Skills
- Branding consultancy
- Negotiation expertise
- Creative thinking
- Interpersonal skills
- Multitasking
- Communication skills
- Analytical skills
- Social media marketing
- Supervisory skills
- Microsoft Office proficiency
- IT solutions
- Graphic design (Adobe Illustrator)
Hobbies and Interests
- Watching Soccer
- Music
- Movies
- Online research
Languages
- English, Read, Write and Speak
- Twi, Read, Write and Speak
Personal Information
Date of Birth: 07/07/93
Timeline
General Manager
Visionware Consult
07.2023 - Current
General Manager
aPavone Concepts
01.2023 - Current
Business Development and Marketing
aPavone Concepts
03.2019 - 12.2022
Health and Safety Officer
Providence Industrial Services Limited
09.2017 - 02.2019
National Service Personnel at Fire and Safety Department
Ghana Ports and Harbors’ Authority
09.2016 - 07.2017
Certificate - Digital Marketing
Aleph
Masters - Marketing (MBA)
University of Professional Studies
Bachelor of Arts - Sociology
University of Ghana
General Arts -
Presbyterian Boys’ Secondary School (Presec-legon)
Tema Parents’ Association School