Joseph Tei-Muno
Madina
Summary
An adaptable and responsible leader with proven track record in leadership, seeking to add value through continuous improvement and building team capability for the achievement of individual and corporate goals. I bring to bear demonstrated organizational skills, analytical/logical approach to resolving issues and the ability to multitask. This spans from an extensive experience in sales in the area of route to market development, customer and distributor management, shopper and customer marketing, sales training and trade category management. My main strengths are in innovation, resilience, talent development, team building and delivering through people. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
26
26
years of professional experience
Work History
Group Head of Convenience Retail
VIVO Energy
08.2016 - 09.2024
- Provided thought leadership in the development of the group convenience retail strategy taking into consideration the unique requirements of each operating unit.
- I supported the operating units to execute a robust and ambitious long-term commercial and category strategies in line with the Group aspirations and the local opportunities and specificities
- I brought on board new value drivers of the CR business by identifying profitable commercial opportunities to grow revenue and market share
- I developed repeatable models (frameworks, programs, tools and guidelines) for deployment across the Group.
- Set and delivered stretching performance targets for CR line of business with full accountability for performance
- I built strong and strategic supplier and partner relationships to improve profits through collaborative marketing activities in the operating units.
- I collaborated with multiple functions and departments such as with Marketing, Retail, Procurement, Supply Chain, Finance to drive the CR Commercial Agenda
- I worked with stakeholders to build strong business cases for investment and delivered decent shareholder value in line with agreed KPIs.
- Provided regular update to leadership and executive committee on progress made on the strategic pillars.
Sales & Marketing Director
Tiger brands
12.2015 - 06.2016
- I championed the company's strategic planning process from the commercial perspective by providing inputs on growth opportunities and potential challenges based on market analysis.
- I led the sales and marketing teams to develop and implement consumer, channel and shopper centric marketing programs for the company's brands to delight customers that delivered the corporate business goals – turnover, volume, profit and market share.
- Guiding and directing the teams in flawlessly implementing the plans in the market
- Monitoring and reviewing of sales and marketing activities/performance with the teams and agreeing action plans to improve.
- Built network with industry players (creative agencies, competitors and external agencies/bodies) to gather intelligence for incorporation to the business.
- Took full responsibility of the advertising and promotions budget and ensuring it is used judiciously to avoid overspend
- Led the team in the end-to-end product innovation process and provide feedback to leadership with regards to progress
- Performed performance appraisals of direct reports and agreed actions for improvement and personal development.
- Providing performance update to the executive committee on regular basis with commentaries
Sales Director – Africa
Unilever
07.2013 - 12.2015
- I led and drove the Sales function’s strategic thrusts across all operating countries by bringing on board global best practices and solutions to step change the capability of the team to enhance performance
- I collaborated with the Country Sales Directors and the Unilever center of excellence to develop the group's sales strategic plan to deliver the group's sales goals - double digit growth for 3 consecutive years.
- Brought best in class route-to-market models to the countries and convinced the Country Sales Directors to adopt it based on market needs and opportunities - coverage growth of 60% within 3 years.
- I initiated and collaborated with the human resource function and agencies to develop a Sales academy for Africa and making learning part of the culture of the function for personal development and growth. This saw improvement of capability from basic knowledge to mastery based on job level.
- Providing the leadership of the sales function with timely and up to date analysis of trends and opportunities to tap into, through the sharing of monthly management information reports.
- Leading and driving the sales operational disciplines in the markets through the use of the monthly scorecard.
Customer Marketing Head & Programme Manager
Unilever West Africa
04.2011 - 06.2013
- Developed the strategic customer-marketing plan and deployed a harmonized framework for the Unilever West Africa customer marketing function to win shoppers across channels & customers 18% growth in turnover year on year.
- Development of country specific route to market strategy from the channel and shopper perspective and applying the appropriate trade terms structure to drive growth - 30% growth in coverage in two years.
- Harmonized the customer marketing activities across West Africa to achieve synergy and scale - improvement in speed to market.
- Coordinated with brand building and brand development functions to land innovations with compelling customer stories
- Build a formidable customer marketing team that is shopper & channel centric to fully operational skill level
- Perform customer/channel value assessment for each country and invest strategically for growth
- Roll out all new global sales programs on time and in full and develop the teams capabilities for a sustained high performance
Customer Marketing Head – Ghana
Unilever Ghana
01.2010 - 03.2012
- Developed and implemented channel and customer operational marketing programs through the integrated business planning process to give compelling visibility to Unilever brands and win shoppers at the point of purchase - double digit turnover growth for two consecutive years.
- Developed an appropriate route to market strategy for the product categories considering trends, geography, channel and shopper insights and competitor landscape - double digit category growth for two years.
- Provided channel thought leadership through the channel audit process and develop annual channel marketing plans to give Unilever brands competitive advantage at the market place
- Led the demand planning process by providing leadership of the business with concise and timely market intelligence.
- Optimized returns on all marketing investments by ensuring a pre and post evaluation of all promotional activities to deliver the minimum mandatory standard of return on investment
- Performed customer/channel value assessment to unearth potentials, segment them appropriately and invest for growth
- Coached the customer marketing team on the job to deliver best in class below the line activities with appraisal on performance
- Provided accurate and on time information to the field team to guide them tap opportunities
- Managed the Customer Marketing budget judiciously and avoided overspend.
Regional Sales Manager – Accra
Unilever Ghana
06.2008 - 12.2009
- Managed Distributors and trade partners with respect to recruitment, infrastructure requirement and resourcing, process compliance and capability building to achieve area business targets.
- Assessed territory potential and prepared business cases for investment to grow existing distributors and for recruitment of new distributors.
- Led the selection and appointment of distributors and providing the necessary guidance to establish them.
- Provided training and coaching for distributors, staff and direct reports to build capability fit for the job.
- Developed the appropriate route and journey plans for effective servicing of the territory and driving compliance.
- Established Key Distributor operations: joint business planning, reviews and use of technology for evaluating performance against action standards.
- Understanding competitive context and provided the head office team with market intelligence.
- Appraise territory managers (direct reports) and agree development plans
Trade Category Manager – HPC
Unilever Ghana
04.2007 - 05.2008
- Developed & led the execution of fully integrated, shopper, customer and channel strategies based on brand/category solutions & activities for Customers/channels
- Developed quarterly and monthly category plans for assortment, shelf-layout, promotional strategy and price positions, focusing on the target shopper.
- Supported the annual Joint Business Planning process through data analysis and identification opportunities.
- Support new product introduction for listing into post launch evaluation.
- Detailed Category Information Analysis, using retail audit data and share with Management.
- Responsible for category sales forecast based on historical data, allowing for proactive inventory management decisions.
- Measured and reviewed category performance, retail margins and customer profitability
- Partnered stake holders in implementing and evaluating promotional activities
- Ensure continuous assessment of staff performance to determine the training and development needs of subordinates
Sales Manager
Unilever Ghana
08.2000 - 03.2007
- Managed the distributor operations through the annual joint business planning process
- Developed route and journey plans for sales persons and drove compliance.
- Increased sales revenue by developing and implementing effective sales strategies.
- Allocated target to sales persons, coached them on the job to deliver
- Reviewed performance of the Distributor sales teams and took the appropriate actions to improve
- Reviewed distributor profitability and took the appropriate actions to achieved healthy return on investments.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
Assistant Projects Engineer
Unilever Ghana
08.1998 - 07.2000
- I supported the projects Engineer and developing scope of projects based on requirements by beneficiaries.
- I did cost estimates for projects and scheduled projects for timely delivery.
- Enhanced project efficiency by streamlining processes and implementing innovative solutions.
- Evaluated vendor proposals for equipment procurement, ensuring adherence to specifications and budget constraints.
- Maintained accurate documentation of all project-related activities for future reference and analysis.
- Conducted regular progress reports on projects, ensuring alignment with overall objectives and goals.
- Collaborated with stakeholders to identify project requirements and set realistic expectations.
- Managed stakeholder expectations through consistent updates on project status, challenges, and successes.
- Incorporated industry best practices into daily operations, ensuring compliance with relevant regulations.
- Participated in safety audits and implemented corrective actions to mitigate potential risks in engineering projects.
- I participated in commissioning of projects and prepared handing over details.
Education
MSc - Engineering & Management
Coventry University
UKBSc - Marketing
University of Professional Studies
Diploma - Marketing
Association of Sales & Marketing
Diploma - Mechanical Engineering
University of Science & Technology
Skills
- Friendly, Positive Attitude
- Teamwork and Collaboration
- Customer Service
- Problem-Solving
Accomplishments
- Deployed Commercial and Category strategies in Convenience Retail at Vivo Energy and doubled the profit in four years.
- Initiated and collaborated with other stakeholders to establish and run a sales academy at Unilever that improved the skill level of the sales function from basic appreciation to working knowledge in one year.
- Developed a route to markets for Unilever that positioned it as one of the best companies with product coverage in Africa - coverage growth by 30% in 3 years.
- Championed all volume driving activities of Unilever Ghana as Head of Customer Marketing to deliver double digit growth for three successive years.
- Developed a repeatable model for innovation launches that helped achieve 3% market share in two months.
- Led a team to implement the perfect store programme resulting in double digit growth for three consecutive years.
Emailaddresses
- teimunoj@gmail.com
- teimunoj@yahoo.com
Personal Information
Nationality: Ghanaian
Hobbies and Interests
- Playing football
- Watching the English Premier League
- Counseling and coaching
References
To be provided on request
Mobilenumbers
- +233244185867
- +233208168014
Timeline
Group Head of Convenience Retail
VIVO Energy
08.2016 - 09.2024
Sales & Marketing Director
Tiger brands
12.2015 - 06.2016
Sales Director – Africa
Unilever
07.2013 - 12.2015
Customer Marketing Head & Programme Manager
Unilever West Africa
04.2011 - 06.2013
Customer Marketing Head – Ghana
Unilever Ghana
01.2010 - 03.2012
Regional Sales Manager – Accra
Unilever Ghana
06.2008 - 12.2009
Trade Category Manager – HPC
Unilever Ghana
04.2007 - 05.2008
Sales Manager
Unilever Ghana
08.2000 - 03.2007
Assistant Projects Engineer
Unilever Ghana
08.1998 - 07.2000
BSc - Marketing
University of Professional Studies
Diploma - Marketing
Association of Sales & Marketing
Diploma - Mechanical Engineering
University of Science & Technology
MSc - Engineering & Management
Coventry University
Similar Profiles
Zenobia Clarista VerlandZenobia Clarista Verland
Administration Clerk at Vivo EnergyAdministration Clerk at Vivo Energy
Rokhaya Maria CISSERokhaya Maria CISSE
Retail Territory Manager at ViVO ENERGYRetail Territory Manager at ViVO ENERGY
William AgyeiWilliam Agyei
Lube Technician at Vivo EnergyLube Technician at Vivo Energy
Stephan RambhoroStephan Rambhoro
Marine Technical Lead at VIVO EnergyMarine Technical Lead at VIVO Energy
Nosheen Asghar MirzaNosheen Asghar Mirza
Lecturer, English Language at Taibah UniversityLecturer, English Language at Taibah University