Summary
Overview
Work History
Education
Skills
References
Affiliations
Languages
Timeline
Generic
JOSEPH OSEI KUFFOUR

JOSEPH OSEI KUFFOUR

Kumasi

Summary

To build a career in a challenging institution that will enable me offer administrative support base on management and human relations and fulfilling the vision and mission of that entity

Overview

16
16
years of professional experience

Work History

Senior Marketing Officer/Underwriter

Priority Insurance Company Limited
03.2025 - Current
  • Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability of 80% success achieved.
  • Spearheaded general business insurance underwriting and risk assessments, ensuring meticulous evaluation and management of potential risks through both pre and post-loss surveys.
  • Expertly managed client portfolios, including the oversight of unapproved/pending policies and adherence to strict policy wordings, enhancing client satisfaction and operational compliance.
  • Conducted thorough monitoring of financial documents such as bounced cheques and unmatched receipts, and enforced the 'No Premium No Cover' (NPNC) policy to align with regulatory standards.
  • Review processes and crafted detailed performance reports with 80% of targets achieved for senior management, facilitating informed decision-making.
  • Increased brand awareness by implementing targeted marketing campaigns and strategies.
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Led creative brainstorming sessions that resulted in innovative ideas for promotional projects leading to 90% of customer retention.

Marketing Officer

Star Assurance Company Ltd
03.2014 - 09.2024
  • Conducted pre-loss surveys and enforced prudent underwriting practices using detailed checklists to ensure high standards of risk evaluation and 100% client data integrity.
  • Managed critical financial controls including premium reversals, bounced cheques, and unmatched receipts, alongside ensuring adherence to the 'No Premium No Cover' (NPNC) compliance policies.
  • Oversaw client portfolio management and policy renewals, diligently handled unapproved/pending policies, and ensured the use of approved policy wordings and cover note monitoring to maintain 100% high service standards.
  • Monitored agent activities closely to prevent misappropriation of premiums and maintain control over cash receipts, significantly reducing incidences of financial discrepancies.
  • Spearheaded cross-selling initiatives to drive about 70% of new businesses and efficiently managed the keying of agents' bulk business at month-ending, ensuring meticulous record-keeping to avoid misplacement and loss of valuable documents.

National Service Person

Catholic Education Unit
09.2009 - 08.2010
  • Delivered engaging educational content across various subjects to lower primary students, enhancing their academic foundation and intellectual curiosity.
  • Actively assisted in sports and physical education activities, promoting physical health and teamwork among all primary school students.
  • Skillfully prepared detailed lesson notes and structured end-of-term reports and assessments, contributing to a standardized and effective evaluation process.
  • Maintained and updated student attendance records and upheld school discipline standards, ensuring a well-regulated learning environment.
  • Organized classroom settings and learning resources to create a conducive and positive educational atmosphere, fostering an optimal learning experience for students.

Education

BBA - Marketing

Kwame Nkrumah University of Science And Tech
Kumasi, Ghana
07.2012

Higher National Diploma (HND) - Marketing

Sunyani Polytechnic
07.2009

SSSCE - GENERAL ARTS

KUMASI HIGH SCHOOL
GYINASE
06-2005

BECE -

MARTYRS OF UGANDA R/C JSS
KUMASI
03-2002

Skills

  • Brand building
  • Multicultural Marketing
  • Marketing Analytics
  • Influencer Marketing
  • Client acquisition
  • Sales Promotions
  • Marketing Plans

References

Zakaria, Mariama, Lecturer, Marketing and Corporate Strategy Department, 024-907-6475, K.N.U.S.T School of Business, Kumasi

Affiliations

  • Graduate Students Association Of Ghana (GRASAG)
  • KNUST School Of Business Graduate Students Association (KSBGSA)
  • KNUST School Of Business Students Association (KSBSA)
  • Professional Marketers Association Of Ghana(PROMAGS)

Languages

English
Advanced (C1)
TWI
Advanced (C1)

Timeline

Senior Marketing Officer/Underwriter

Priority Insurance Company Limited
03.2025 - Current

Marketing Officer

Star Assurance Company Ltd
03.2014 - 09.2024

National Service Person

Catholic Education Unit
09.2009 - 08.2010

Higher National Diploma (HND) - Marketing

Sunyani Polytechnic

BBA - Marketing

Kwame Nkrumah University of Science And Tech

SSSCE - GENERAL ARTS

KUMASI HIGH SCHOOL

BECE -

MARTYRS OF UGANDA R/C JSS

Similar Profiles

CREATE PROFILE
JOSEPH OSEI KUFFOUR