JOSEPH OPOKU MENSAH
ACCRA
Summary
Experienced communications and marketing professional with expertise in media and public relations, corporate communications, branding, and digital marketing. Skilled in utilizing AI-powered tools, data analytics, and emerging technologies to increase brand visibility, consumer engagement, and strategic decision-making. Proactive leader with proficiency in stakeholder engagement, event management, and research-driven insights. Passionate about optimizing digital presence, driving strategic communication, and leveraging AI and data intelligence to influence consumer behavior and business growth.
Overview
5
5
years of professional experience
Work History
Lecturer in Marketing and Communication
University of Media Art and Communication
01.2024 - 05.2025
- Prepared and delivered lectures for 5+ courses to 300+ students annually.
- Designed and graded 15+ exams and assignments per semester, ensuring fair and comprehensive assessment.
- Managed classroom dynamics and facilitated discussions, improving student engagement by 25%.
- Assisted in developing and updating course content, aligning with industry trends.
- Engaged in research activities, contributing to 3+ academic publications in peer-reviewed journals.
- Mentored 5+ final-year students, ensuring successful completion of their research projects.
- Implemented innovative teaching methods, improving student engagement by 30%.
Research Assistant
University of Ghana Business School
01.2023 - 05.2025
- Supported faculty in delivering 20+ lectures and 15+ tutorials.
- Assisted in grading 100+ assignments, quizzes, and exams per semester.
- Prepared 30+ course materials, including lecture slides, handouts, and assignments.
- Conducted literature reviews for 5+ research projects, gathering relevant information.
- Collected data through 50+ surveys, interviews, and experiments, ensuring accuracy and organized record-keeping.
- Contributed to writing 3+ research papers, reports, and articles.
- Assisted in preparing 5+ presentations for conferences, seminars, or workshops.
Event Supervisor
Kekel Events
01.2021 - 12.2023
- Oversaw setup and breakdown of event spaces, including stages and seating areas.
- Collaborated with event planners to ensure all logistical details were addressed prior to events.
- Coordinated with clients on event details such as catering, entertainment, and vendor services.
- Scheduled and coordinated staff for events using a computerized database.
- Liaised with vendors (caterers, florists, musicians, DJs, entertainers) to ensure timely arrivals and proper arrangements.
- Monitored event operations, ensuring smooth and efficient execution.
- Provided administrative assistance, including writing/editing emails, drafting memos, and preparing communications on behalf of CEO.
- Deputized for CEO, making decisions and delegating tasks in absence.
- Accompanied manager to meetings, preparing minutes, reports, and action points.
- Managed CEO’s personal commitments, documents, emails, and proposals, ensuring timely follow-ups.
- Supervised and successfully coordinated events including GT Concert – 2021 and Freedom Concert – 2021.
- Organized 200+ successful events, including conferences, weddings, corporate events, trade shows, and educational events.
Digital Community Lead
FSB law Consult
01.2021 - 12.2021
- Identified target audience and developed optimized communication plans, increasing engagement by 25%.
- Created and uploaded 30+ content pieces (audio, video, written) to social media, website, and podcast, boosting reach by 20%.
- Produced monthly analysis and insights on content effectiveness, improving campaign performance by 30%.
- Produced 20+ graphical outputs to enhance social media engagement and brand recognition.
- Designed and published FSB newsletter, Okyerema, expanding readership by 10%.
- Built a strong online presence through website updates, social media strategies, and Google Business, increasing web traffic by 1%.
- Refreshed LinkedIn and Facebook pages, increasing followers by 25%.
- Gathered feedback from 500+ members, leading to effective problem-solving strategies and improved engagement.
- Increased awareness of community resources by organizing 10+ informational sessions, reaching 1,000+ participants.
Communications Assistant
School of Information & Communication Studies – University of Ghana, Legon
01.2020 - 12.2021
- Conducted extensive research for the Dean, contributing to 50+ reports, enhancing decision-making processes.
- Organized and managed official letters for the School, ensuring timely handling of 50+ documents per month.
- Provided administrative assistance, including writing/editing 100+ e-mails, drafting 30+ memos,
- Created and edited official communication copies, improving content quality and increasing visibility by 25%.
- Produced and managed content on the school’s official website, increasing traffic by 30% over 6 months.
- Ensured accurate filing and record-keeping, reducing retrieval time by 30%.
- Crafted engaging social media posts, leading to a 35% increase in brand awareness and boosting engagement by 50%.
- Conducted market research, informing 10+ strategic communications initiatives, improving audience targeting.
- Monitored social media channels for customer feedback, addressing 200+ queries, improving satisfaction by 20%.
- Built strong media relations, attending 20+ networking events, and strengthening the school’s public image.
Education
Master of Science - Information Systems
University of Professional Studies
Master of Philosophy - Marketing
University of Ghana
Certificate - Information Literacy
Ghana Institute of Journalism
B. A. - Communication Studies
Ghana Institute of Journalism
Skills
- Content writing/creation
- Blog writing
- Email writing
- Social media management
- SEO Marketing
- Digital storytelling
- B2B Marketing
- Research skills
- Quantitative research
- Analytical skills
- SPSS
CERTIFICATES, ASSOCIATIONS, CONFERENCES
Certificates:
- Certificate of Participation - Career Development Course 2023, University of Ghana Careers and Counselling Centre
Associations:
- Affiliate – Institute of Public Relations
- Grasag- UG, Programs and Project Committee
Conferences:
- Trends In Media and Communications Conference, 2023
- Paper Title: The Economics of Social Media Influencing: Analyzing Business Models and Monetization Strategies
- School of Graduate Studies 60th Anniversary Research Conference Paper title: (Assessing Customer Satisfaction with Chatbot Adoption in the banking sector of Ghana.)
- American Marketing Association Content Marketing Virtual Conference, 2023
Trainings:
- Trainer and Coordinator: Social media and online Activities for Professionals, 2025
- Trainer: Event planning and Coordination. Grasag UG Women’s Commission Skills Training, 2023
TECHNICAL SKILLS & TOOLS
- Programming & Data Analytics: Python (Pandas, NumPy, Scikit-learn), SQL, R
- AI & Machine Learning: Supervised and Unsupervised learning (k-means Clustering, Decision Tree, Regression, Neural Networks, Principal Component Analysis (PCA)
- Business Intelligence & Data Visualization: Power BI
- Big Data & Cloud Technologies: Hadoop,
- IT Project Management: Agile, Scrum, Jira,
- Digital Marketing & Communication: Google Ads, Facebook Ads Manager, SEO, Content Strategy)
FREELANCE, ONLINE AND NEWSPAPER PUBLICATION
- How unsupervised machine learning and K-means clustering are shaping consumer insights – GhanaWeb
- How AI-Powered computer vision is transforming modern marketing – GhanaWeb
- The power of mentorship and support networks in shaping female entrepreneurs in Ghana – GhanaWeb
- Leveraging unsupervised and supervised machine learning for targeted marketing campaigns – GhanaWeb
- Chatbots and privacy: Are emerging markets like Ghana ready for the AI surge? – GhanaWeb
- The World of Brand Alchemy: Transforming Ordinary Elements into Extraordinary Brand Identity – MyJoyOnline
- Revolutionizing Retail Management with Association Rule Mining – B&FT Online
- The Green Perspective: Exploring Sustainability Considerations in Domestic Events Management – B&FT Online
- Shaping the Future of Marketing Decisions with Business Intelligence and Advanced Analytics – B&FT Online
- Harmony in Motion – B&FT Online
References
References available upon request.
Personal Information
Timeline
Lecturer in Marketing and Communication
University of Media Art and Communication
01.2024 - 05.2025
Research Assistant
University of Ghana Business School
01.2023 - 05.2025
Event Supervisor
Kekel Events
01.2021 - 12.2023
Digital Community Lead
FSB law Consult
01.2021 - 12.2021
Communications Assistant
School of Information & Communication Studies – University of Ghana, Legon
01.2020 - 12.2021
Master of Philosophy - Marketing
University of Ghana
Certificate - Information Literacy
Ghana Institute of Journalism
B. A. - Communication Studies
Ghana Institute of Journalism
Master of Science - Information Systems
University of Professional Studies
Similar Profiles
JOSEPH OPOKU MENSAHJOSEPH OPOKU MENSAH
Adjunct Lecturer at University of Media Art and CommunicationAdjunct Lecturer at University of Media Art and Communication
MILLICENT ADDO KORANTENGMILLICENT ADDO KORANTENG
Teaching Assistant at University of Media Arts and Communication (UniMAC)Teaching Assistant at University of Media Arts and Communication (UniMAC)
DR. MUSAHDR. MUSAH
Member of the Arabic Language Degree Program Development Committee at University of Media Arts and Communication, Institute of LanguagesMember of the Arabic Language Degree Program Development Committee at University of Media Arts and Communication, Institute of Languages
JOSEPHINE O.D. ASARE-BEDIAKOJOSEPHINE O.D. ASARE-BEDIAKO
MONEY MARKET & ALM MANAGER at BANK OF AFRICA GHANA LIMITEDMONEY MARKET & ALM MANAGER at BANK OF AFRICA GHANA LIMITED
AMOAH ERNEST YAWAMOAH ERNEST YAW
Sales manager at TECHSOURCE GHANASales manager at TECHSOURCE GHANA