JOSEPH OPOKU MENSAH
ACCRA
Summary
Experienced communications and marketing professional with expertise in media and public relations, corporate communications, branding, and digital marketing. Skilled in utilizing AI-powered tools, data analytics, and emerging technologies to increase brand visibility, consumer engagement, and strategic decision-making. Proactive leader with proficiency in stakeholder engagement, event management, and research-driven insights. Passionate about optimizing digital presence, driving strategic communication, and leveraging AI and data intelligence to influence consumer behavior and business growth.
Overview
5
5
years of professional experience
Work History
Lecturer in Marketing and Communication
University of Media Art and Communication
01.2024 - 05.2025
- Prepared and delivered lectures for 5+ courses to 300+ students annually.
- Designed and graded 15+ exams and assignments per semester, ensuring fair and comprehensive assessment.
- Managed classroom dynamics and facilitated discussions, improving student engagement by 25%.
- Assisted in developing and updating course content, aligning with industry trends.
- Engaged in research activities, contributing to 3+ academic publications in peer-reviewed journals.
- Mentored 5+ final-year students, ensuring successful completion of their research projects.
- Implemented innovative teaching methods, improving student engagement by 30%.
Research Assistant
University of Ghana Business School
01.2023 - 05.2025
- Supported faculty in delivering 20+ lectures and 15+ tutorials.
- Assisted in grading 100+ assignments, quizzes, and exams per semester.
- Prepared 30+ course materials, including lecture slides, handouts, and assignments.
- Conducted literature reviews for 5+ research projects, gathering relevant information.
- Collected data through 50+ surveys, interviews, and experiments, ensuring accuracy and organized record-keeping.
- Contributed to writing 3+ research papers, reports, and articles.
- Assisted in preparing 5+ presentations for conferences, seminars, or workshops.
Event Supervisor
Kekel Events
01.2021 - 12.2023
- Oversaw setup and breakdown of event spaces, including stages and seating areas.
- Collaborated with event planners to ensure all logistical details were addressed prior to events.
- Coordinated with clients on event details such as catering, entertainment, and vendor services.
- Scheduled and coordinated staff for events using a computerized database.
- Liaised with vendors (caterers, florists, musicians, DJs, entertainers) to ensure timely arrivals and proper arrangements.
- Monitored event operations, ensuring smooth and efficient execution.
- Provided administrative assistance, including writing/editing emails, drafting memos, and preparing communications on behalf of CEO.
- Deputized for CEO, making decisions and delegating tasks in absence.
- Accompanied manager to meetings, preparing minutes, reports, and action points.
- Managed CEO’s personal commitments, documents, emails, and proposals, ensuring timely follow-ups.
- Supervised and successfully coordinated events including GT Concert – 2021 and Freedom Concert – 2021.
- Organized 200+ successful events, including conferences, weddings, corporate events, trade shows, and educational events.
Digital Community Lead
FSB law Consult
01.2021 - 12.2021
- Identified target audience and developed optimized communication plans, increasing engagement by 25%.
- Created and uploaded 30+ content pieces (audio, video, written) to social media, website, and podcast, boosting reach by 20%.
- Produced monthly analysis and insights on content effectiveness, improving campaign performance by 30%.
- Produced 20+ graphical outputs to enhance social media engagement and brand recognition.
- Designed and published FSB newsletter, Okyerema, expanding readership by 10%.
- Built a strong online presence through website updates, social media strategies, and Google Business, increasing web traffic by 1%.
- Refreshed LinkedIn and Facebook pages, increasing followers by 25%.
- Gathered feedback from 500+ members, leading to effective problem-solving strategies and improved engagement.
- Increased awareness of community resources by organizing 10+ informational sessions, reaching 1,000+ participants.
Communications Assistant
School of Information & Communication Studies – University of Ghana, Legon
01.2020 - 12.2021
- Conducted extensive research for the Dean, contributing to 50+ reports, enhancing decision-making processes.
- Organized and managed official letters for the School, ensuring timely handling of 50+ documents per month.
- Provided administrative assistance, including writing/editing 100+ e-mails, drafting 30+ memos,
- Created and edited official communication copies, improving content quality and increasing visibility by 25%.
- Produced and managed content on the school’s official website, increasing traffic by 30% over 6 months.
- Ensured accurate filing and record-keeping, reducing retrieval time by 30%.
- Crafted engaging social media posts, leading to a 35% increase in brand awareness and boosting engagement by 50%.
- Conducted market research, informing 10+ strategic communications initiatives, improving audience targeting.
- Monitored social media channels for customer feedback, addressing 200+ queries, improving satisfaction by 20%.
- Built strong media relations, attending 20+ networking events, and strengthening the school’s public image.
Education
Master of Science - Information Systems
University of Professional Studies
Master of Philosophy - Marketing
University of Ghana
Certificate - Information Literacy
Ghana Institute of Journalism
B. A. - Communication Studies
Ghana Institute of Journalism
Skills
- Content writing/creation
- Blog writing
- Email writing
- Social media management
- SEO Marketing
- Digital storytelling
- B2B Marketing
- Research skills
- Quantitative research
- Analytical skills
- SPSS
CERTIFICATES, ASSOCIATIONS, CONFERENCES
Certificates:
- Certificate of Participation - Career Development Course 2023, University of Ghana Careers and Counselling Centre
Associations:
- Affiliate – Institute of Public Relations
- Grasag- UG, Programs and Project Committee
Conferences:
- Trends In Media and Communications Conference, 2023
- Paper Title: The Economics of Social Media Influencing: Analyzing Business Models and Monetization Strategies
- School of Graduate Studies 60th Anniversary Research Conference Paper title: (Assessing Customer Satisfaction with Chatbot Adoption in the banking sector of Ghana.)
- American Marketing Association Content Marketing Virtual Conference, 2023
Trainings:
- Trainer and Coordinator: Social media and online Activities for Professionals, 2025
- Trainer: Event planning and Coordination. Grasag UG Women’s Commission Skills Training, 2023
TECHNICAL SKILLS & TOOLS
- Programming & Data Analytics: Python (Pandas, NumPy, Scikit-learn), SQL, R
- AI & Machine Learning: Supervised and Unsupervised learning (k-means Clustering, Decision Tree, Regression, Neural Networks, Principal Component Analysis (PCA)
- Business Intelligence & Data Visualization: Power BI
- Big Data & Cloud Technologies: Hadoop,
- IT Project Management: Agile, Scrum, Jira,
- Digital Marketing & Communication: Google Ads, Facebook Ads Manager, SEO, Content Strategy)
FREELANCE, ONLINE AND NEWSPAPER PUBLICATION
- How unsupervised machine learning and K-means clustering are shaping consumer insights – GhanaWeb
- How AI-Powered computer vision is transforming modern marketing – GhanaWeb
- The power of mentorship and support networks in shaping female entrepreneurs in Ghana – GhanaWeb
- Leveraging unsupervised and supervised machine learning for targeted marketing campaigns – GhanaWeb
- Chatbots and privacy: Are emerging markets like Ghana ready for the AI surge? – GhanaWeb
- The World of Brand Alchemy: Transforming Ordinary Elements into Extraordinary Brand Identity – MyJoyOnline
- Revolutionizing Retail Management with Association Rule Mining – B&FT Online
- The Green Perspective: Exploring Sustainability Considerations in Domestic Events Management – B&FT Online
- Shaping the Future of Marketing Decisions with Business Intelligence and Advanced Analytics – B&FT Online
- Harmony in Motion – B&FT Online
References
References available upon request.
Personal Information
Timeline
Lecturer in Marketing and Communication
University of Media Art and Communication
01.2024 - 05.2025
Research Assistant
University of Ghana Business School
01.2023 - 05.2025
Event Supervisor
Kekel Events
01.2021 - 12.2023
Digital Community Lead
FSB law Consult
01.2021 - 12.2021
Communications Assistant
School of Information & Communication Studies – University of Ghana, Legon
01.2020 - 12.2021
Master of Philosophy - Marketing
University of Ghana
Certificate - Information Literacy
Ghana Institute of Journalism
B. A. - Communication Studies
Ghana Institute of Journalism
Master of Science - Information Systems
University of Professional Studies
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