JOSEPH OPOKU MENSAH
ACCRA,Ghana
Summary
Innovative and data-driven communications and marketing professional with a proven track record in media and public relations, corporate communications, branding, and digital marketing. Skilled in leveraging AI-powered tools, data analytics, and emerging technologies to enhance brand visibility, consumer engagement, and strategic decision-making. A proactive leader with expertise in stakeholder engagement, event management, and research-driven insights, delivering impactful solutions for corporate, academic, and non-profit organizations. Passionate about optimizing digital presence, driving strategic communication, and harnessing AI and data intelligence to shape consumer behavior and business growth.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
Work History
Adjunct Lecturer
University of Media Art and Communication
Accra, Ghana
01.2024 - 03.2025
- Prepared and delivered lectures for 5+ courses to 300+ students annually.
- Designed and graded 15+ exams and assignments per semester, ensuring fair and comprehensive assessment.
- Managed classroom dynamics and facilitated discussions, improving student engagement by 25%.
- Assisted in developing and updating course content, aligning with industry trends.
- Engaged in research activities, contributing to 3+ academic publications in peer-reviewed journals.
- Mentored 5+ final-year students, ensuring successful completion of their research projects.
- Implemented innovative teaching methods, improving student engagement by 30%.
Research Assistant
University of Ghana Business School
Accra, Ghana
01.2023 - 03.2025
- Supported faculty in delivering 20+ lectures and 15+ tutorials.
- Assisted in grading 100+ assignments, quizzes, and exams per semester.
- Prepared 30+ course materials, including lecture slides, handouts, and assignments.
- Conducted literature reviews for 5+ research projects, gathering relevant information.
- Collected data through 50+ surveys, interviews, and experiments, ensuring accuracy and organized record-keeping.
- Contributed to writing 3+ research papers, reports, and articles.
- Assisted in preparing 5+ presentations for conferences, seminars, or workshops.
Event Supervisor
Kekel Events
Accra, Ghana
01.2021 - 12.2023
- Oversaw setup and breakdown of event spaces, including stages and seating areas.
- Collaborated with event planners to ensure all logistical details were addressed prior to events.
- Coordinated with clients on event details such as catering, entertainment, and vendor services.
- Scheduled and coordinated staff for events using a computerized database.
- Supervised event staff, including coordinators, ushers, security, and ticket takers.
- Liaised with vendors (caterers, florists, musicians, DJs, entertainers) to ensure timely arrivals and proper arrangements.
- Monitored event operations, ensuring smooth and efficient execution.
- Provided administrative assistance, including writing/editing emails, drafting memos, and preparing communications on behalf of the CEO.
- Managed CEO’s calendar and email, including appointment scheduling, task prioritization, and deadline reminders.
- Deputized for CEO, making decisions and delegating tasks in her absence.
- Accompanied manager to meetings, preparing minutes, reports, and action points.
- Managed CEO’s personal commitments, documents, emails, and proposals, ensuring timely follow-ups.
- Supervised and successfully coordinated events including GT Concert – 2021 and Freedom Concert – 2021.
- Organized 200+ successful events, including conferences, weddings, corporate events, trade shows, and educational events.
Digital Community Lead
FSB law Consult
Accra, Ghana
01.2021 - 12.2021
- Identified target audience and developed optimized communication plans, increasing engagement by 25%.
- Created and uploaded 30+ content pieces (audio, video, written) to social media, website, and podcast, boosting reach by 20%.
- Produced monthly analysis and insights on content effectiveness, improving campaign performance by 30%.
- Produced 20+ graphical outputs to enhance social media engagement and brand recognition.
- Designed and published FSB newsletter, The Okyerema, expanding readership by 10%.
- Built strong online presence through website updates, social media strategies, and Google Business, increasing web traffic by 1%.
- Refreshed LinkedIn and Facebook pages, increasing followers by 25%.
- Gathered feedback from 500+ members, leading to effective problem-solving strategies and improved engagement.
- Increased awareness of community resources by organizing 10+ informational sessions, reaching 1,000+ participants.
Communications Assistant
School of Information & Communication Studies – University of Ghana, Legon
Accra, Ghana
01.2020 - 12.2021
- Conducted extensive research for the Dean, contributing to 50+ reports, enhancing decision-making processes.
- Organized and managed official letters for the School, ensuring timely handling of 50+ documents per month.
- Provided administrative assistance, including writing/editing 100+ e-mails, drafting 30+ memos, and preparing communications on the Dean’s behalf, improving workflow and efficiency.
- Created and edited official communication copies, improving content quality and increasing visibility by 25%.
- Produced and managed content on the school’s official website, increasing traffic by 30% over 6 months.
- Ensured accurate filing and record-keeping, reducing retrieval time by 30%.
- Crafted engaging social media posts, leading to a 35% increase in brand awareness and boosting engagement by 50%.
- Conducted market research, informing 10+ strategic communications initiatives, improving audience targeting.
- Monitored social media channels for customer feedback, addressing 200+ queries, improving satisfaction by 20%.
- Updated website content regularly, improving user experience by 15%.
- Built strong media relations, attending 20+ networking events, strengthening the school’s public image.
- Streamlined project delivery by coordinating cross-functional teams, reducing delivery time by 20%.
Education
Master of Science - Information Systems
University of Professional Studies
01.2024 - 01.2025
Master of Philosophy - Marketing
University of Ghana
01.2021 - 01.2023
Certificate - Information Literacy
Ghana Institute of Journalism
Ghana 09.2019 - 10.2019
B. A. - Communication Studies
Ghana Institute of Journalism
Ghana 09.2016 - 06.2020
Skills
Writing & Communication
- Copy and article writing
- Email writing
- Content writing/creation
- Blog writing
Digital Marketing & Social Media
- Social media management
- SEO Marketing
- Digital storytelling
- B2B Marketing
Research & Analysis
- Research skills
- Quantitative research
- Analytical skills
- SPSS
sections.external_links.name
Custom
Available upon request
References
References available upon request.
Timeline
Adjunct Lecturer
University of Media Art and Communication
01.2024 - 03.2025
Master of Science - Information Systems
University of Professional Studies
01.2024 - 01.2025
Research Assistant
University of Ghana Business School
01.2023 - 03.2025
Event Supervisor
Kekel Events
01.2021 - 12.2023
Digital Community Lead
FSB law Consult
01.2021 - 12.2021
Master of Philosophy - Marketing
University of Ghana
01.2021 - 01.2023
Communications Assistant
School of Information & Communication Studies – University of Ghana, Legon
01.2020 - 12.2021
Certificate - Information Literacy
Ghana Institute of Journalism
09.2019 - 10.2019
B. A. - Communication Studies
Ghana Institute of Journalism
09.2016 - 06.2020
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